Thursday’s ad is another one for Rheingold Beer, this time announcing the new winner for 1960, Emily Banks. Isn’t she the very picture of a beer drinker circa 1960?
Beer In Ads #737: Beer & Powder Blue Dresses
Wednesday’s ad is yet another one for Rheingold Beer, this time showing the finalists for Miss Rheingold for 1960, all in the powder blue dresses, matching shoes, white handbags and gloves. Which of these lovely young women will be the winner?
And here’s another ad with the same candidates, although in this one they’re not all in powder blue. Inexplicably, two of the Miss Rheingold candidates have changed into orange frocks. And this is before the New York Mets started.
Beer In Ads #736: And The Winner Is …
Tuesday’s ad is also for Rheingold Beer, again from 1959, this time announcing the winner. Of the six finalists in yesterday’s ad, Robbin Bain was declared the winner and became Miss Rheingold 1959, appearing in their advertising for the entire year.
Beer In Ads #735: Six Pretty Girls In Search Of Your Vote
Monday’s ad is for Rheingold Beer, from 1959, when they were still choosing Miss Rheingold for that year. The ad invites readers to “pick the girl you like best.” Ah, the sexist 1950s. I’ll let you know which “girl” won with tomorrow’s ad. Which one would get your vote?
Beer In Ads #734: Some Things Shouldn’t Be Shaken Or Stirred
Friday’s ads are for Heineken, and some James Bond tie-in ads they did, beginning with Tomorrow Never Dies in 1998. Using the somewhat clever tagline, “Some things shouldn’t be shaken or stirred,” I like the sentiment, unfortunately it doesn’t really fit the beer.
Then for 2006’s Casino Royale, they used the same tagline again with at least three ads:
Beer In Ads #733: Nothing So Good For Good Company
Thursday’s ad is for Carling Black Label, from sometime in the mid-fifties, during their “Hey, Mabel” period. This the second ad I’ve featured using the “Nothing So Good … For Good Company” slogan, the other one being from 1956. This one has more of a nautical theme.
Beer In Ads #732: Get In The Scrap
Wednesday’s ad is for Pabst Blue Ribbon, from 1943. Pabst used these freaky anthropomorphic humanized ribbons with faces for a number of years and I always find them more than a little creepy and unsettling. This was in the middle of World War 2, when collecting scrap metal for the war effort. Apparently my mother was a decorated scrap collector. She would have been 6 in 1943 and her father, my grandfather, was an automobile mechanic, meaning there was lots of scraps around.
Congratulations To The Craft Beer President
Okay, last political post for the next four years. Well, maybe not that long, but I’m probably as tired of the political cycle as you are reading me going on about it. With the election finally over, we can get back to what really matters: drinking beer. So, one final congratulations to the Craft Beer President (with a link to an Indiana student paper article from September), and now back to our regularly scheduled program.
Illustration by Ben Wade, from the Indiana Daily Student’s Weekend in Bloomington.
Beer In Ads #731: Let’s Get Together
Tuesday’s election day ad is for Budweiser, from 1952. But the stubborn postures and acrimonious stares on the two political mascots are as recognizable today as they apparently were sixty years ago. Even though politics seem more divisive today than ever before, maybe there were always this bad? I don’t know if Budweiser has the power to get us all together, but perhaps craft beer?
The same artwork was also used in another ad, with a different headline, “Keep Cool.” Given that the two political mascots are sitting on a block of ice, it seems likely that this may have actually been the earlier or original ad.
Beer In Ads #730: Waiting In Line To Vote
Monday’s ad is for Schlitz, from around election day in 1941. It shows a cross-section of 1940s persons waiting in line to vote. The year before, FDR won an unprecedented third term for U.S. president. So in 1941, I’m not sure what election would have been taking place or what the hot button issues of the day would have been, though I’m sure World War 2 was big on everybody’s mind. Given that voting districts are usually small neighborhoods, this one appears to be unusually diverse based on the appearance of the people in line. It’s amusing that the caricature of the “rich person” in bowler hat and monocle is the only one looking at his watch. He must be the only busy person with somewhere else to be.
But regardless of your socio-economic status, your party affiliation, or any other divisive category, please vote tomorrow. Cheers.