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Jay R. Brooks on Beer

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The Art of Beer Infographic

October 25, 2013 By Jay Brooks

art
Today’s infographic, the Art of Beer, shows a variety of aspects of beer, including glassware, the brewing process and the BA”s definition of craft beer. It was created by Louis R. Zurn, a student at the Minnesota State University Moorhead.

the-art-of-beer
Click here to see the infographic full size.

Filed Under: Art & Beer, Beers Tagged With: Glassware, Infographics, Science of Brewing

Beer In Ads #1005: For That Smoother Taste—

October 24, 2013 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1950. The setting for the ad is the archery range, and features archery champion Larry Hughes. According to a History Of Archery By Tom Brissee, in 1941 Hughes used “aluminum arrows to win the American National Archery Championship.”

Pabst-archery-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1004: Where There’s Life … There’s Long Fingernails

October 23, 2013 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1958. It’s one from Anheuser-Busch’s long-running “Where There’s Like … There’s Bud” series. In this one, a smiling redhead is having her pilsner glass filled, but notice that it’s already full to the brim, but there’s still a stream of beer coming out of the bottle, plus you can see a fair amount of beer still inside the bottle, too. A lot of these ads show this impossible scene of a bottomless beer bottle where despite the fact that glass is full, the bottle that filled it is still likewise full. It’s magic. And check out the length of her painted fingernails. They seem pretty long for 1958. Of course, I was minus one that year, so what do I know?

Bud-1958

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1003: In The Frozen Tundra

October 22, 2013 By Jay Brooks


Tuesday’s ad is for Rheingold Beer, from 1948, and features Miss Rheingold from that year, Pat Quinlan. The ad features Ms. Quinlan in a curious yellow snowsuit (designed by Sophie of Saks Fifth Avenue) in a barren snow-covered wasteland, posing with two large dogs. I’d expect to see a sled nearby, but perhaps it’s just out of the frame.

Rheingold-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Fantastical Fictive Beer

October 22, 2013 By Jay Brooks

homer-duff
Today’s infographic is a cool new poster from Pop Chart Labs. This one, entitled Fantastical Fictive Beer, shows 71 beers used in various fictional setting: movies, television, etc. I don’t know if they used a post I did a few years ago, Fictional Beer Brands in their research, but our lists are pretty similar. It’s a pretty cool poster.

fantastical-fictive-beers
Click here to see the poster full size.

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Film, Infographics, Literature, Television

Beer In Ads #1002: Picnicking In Pink

October 21, 2013 By Jay Brooks


Monday’s ad is for Schlitz, from 1953. It’s a fairly typical Fifties-era ad for Schlitz, with the illustration showing a woman in a pink dress seated beneath a tree on a grassy knoll as her beau hands her a glass of Schlitz. One of my first dates with my wife was a picnic on Angel Island, but we looked like nothing like this couple. Oh, and I didn’t bring Schlitz.

Schlitz-picnic-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #1001: Beer Glass With Red Glove

October 18, 2013 By Jay Brooks


Friday’s ad is, beginning the second thousand, is a variation on last night’s. This ad was also created by famed Swiss poster artist Peter Birkhäuser, in 1957. It’s another beautiful illustration of a red-gloved hand holding a pilsner glass filled with a golden-colored beer with a white head. Again, simply gorgeous.

birkhauser-1957-red

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #1000: Beer Glass With Green Glove

October 17, 2013 By Jay Brooks


Thursday’s ad is, believe it or not, the 1,000th ad featured here, so I wanted to pick a special one to mark the occasion. The ad was created by famed Swiss poster artist Peter Birkhäuser, in 1957. It’s a beautiful illustration of a green-gloved hand holding a pilsner glass filled with a mahogany-colored beer with a tan head. Simply gorgeous.

birkhauser-1957-green

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #999: We Always Expect Unexpected Guests

October 16, 2013 By Jay Brooks


Wednesday’s ad is for Schlitz, again from 1947. The post-war ads shows a young couple in a suburban setting receiving a guest, but with a bag of loose beer bottles, to make sure they’re prepared for just such an event. I guess their local store was out of six-pack carriers.

Schlitz-unexpected-1947

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #998: Gathering Wildflowers

October 15, 2013 By Jay Brooks


Tuesday’s ad is another for Rheingold Beer, again from 1957, and features Miss Rheingold from that year, Margie McNally. The ad features her in pink, with a farm in the background, holding a sprig of wildflowers. That’s some nice-looking grass, but those buildings look a bit dilapidated. How many farms do you know of with manicured lawns?

Rheingold-1957-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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