Thursday’s ad is another one for Guinness, also from 1957, and was designed to look more like content than an ad. Instead, it’s “A Guinness Guide to Sole on the Menu,” with the flatfish in the photo. Really, with the French Fries as a side dish, it’s really more of an upscale fish and chips. Again, my kind of meal, apart from the fish.
Wednesday’s ad is for Guinness, from 1957, and was designed to look more like content than an ad. Instead, it’s “A Guinness Guide to Game on the Menu,” with roast pheasant in the photo. I’m pretty sure the pheasant is being served with potato chips as a side dish. Now that’s my kind of meal.
Tuesday’s ad is for Drewrys Beer of South Bend, Indiana. Drewrys was actually a Canadian brand, but for most of its history was brewed in Indiana. The ad is most likely from the 1950s, though this may have been just the illustration for the ad, before any text or ad copy was added.
Monday’s ad is for Rheingold Beer, again from 1953, and features Miss Rheingold from that year, Mary Austin. The ad shows Miss Rheingold with her face glowing in the sunset, dressed in a western outfit with guitar in hand, ready to serenade the cowboy behind her, at at least play a duet with him.
Friday’s ad is for Rheingold Beer, from 1953, and features Miss Rheingold from that year, Mary Austin. The ad shows Miss Rheingold on a lawn in front of what looks like a southern mansion (or even the White House? Nah) with a basket full of puppies, and poodles, no less. I’m sure this will fire up the ire of the poodle lovers of the world, but those are some ugly dogs. I’m not sure that scene makes me want a Rheingold beer.
Thursday’s ad is for Budweiser, also from 1948. It’s yet another of Bud’s “Great Contributions to Good Taste” series, this one suggesting that it was James VI of Scotland who made country clubs possible, because he changed the laws to allow golf (which had apparently been prohibited by earlier kings). Having been to countless wedding receptions at country clubs, I’m not entirely convinced that it was such a great contribution to good taste.
Wednesday’s ad is for Budweiser, from 1948. Another of Bud’s “Great Contributions to Great Taste” series, this one extolling the virtues of seafood and cold, whether from ice or refrigeration.
Tuesday’s ad is for Schlitz, from 1948. The tagline reads, “Refreshingly Different!” And while it’s certainly different, I’m not quite sure how something can be refreshingly different. But if anything could, I suppose a bear waitress in a green polka-dot apron and ice skating to deliver a Schlitz with two glasses would definitely fit the bill.
Monday’s ad is for Budweiser, from 1943. In honor of Veterans Day, it’s a World War 2 era Navy ad. The tagline, “The Ammunition is being passed,” is a reference to “Praise the Lord and Pass the Ammunition” an patriotic song written by Frank Loesser in 1942. It was a response to the attack on Pearl Harbor that marked American involvement in World War II.
Friday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. The ad shows Miss Rheingold on a sailboat, with the wind at her back. Given that Rheingold beer was sold as “the Dry beer,” doesn’t it seem off that they are using a nautical — a wet — theme?
