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Jay R. Brooks on Beer

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Beer In Ads #3899: Regarding Her

November 4, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1909. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man wooing a woman, with the tagline: “Regarding Her.” This one has a funny premise, giving advice to a suitor that to impress a woman, they suggest that she “appreciates” such things as “attention, flowers, books, and going for a drive.” These are apparently “all good.” But according to the ad, if you really want to win her over, it’s your selection of Hamm’s beer that will seal the deal. I’d love to know how many times that proved to be the deciding factor.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3898: The Sons Of The Soil

November 3, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1910. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a family having dinner, with the tagline: “The Sons of the Soil.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3897: Hamm’s Liquid Bread

November 2, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1910. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a presumed farmer walking through a field of grain pouring out the beer and brewed’s also coming out, with the tagline: “Liquid Bread.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3896: Well Brewed Beer For Well Bred People

November 1, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s Velvet,” from 1902. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a well-to-do couple having dinner and a waiter is bringing them beer on a tray, with the tagline: “Well Brewed Beer For Well Bred People.” I’m not sure this ad has aged very well.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3895: Hamm’s Beer It’s Smooth And Mellow

October 31, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from the 1930s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a billboard with a couple having a picnic, with the tagline: “Hamm’s Beer it’s smooth and mellow”

Filed Under: Beers

Beer In Ads #3894: Fully Aged Hamm’s Preferred Stock Beer

October 30, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1930s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a billboard with a beer being poured into a glass, with the tagline: “fully aged … Hamm’s Preferred Stock Beer!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3893: Freshness … That’s Hamm’s!

October 29, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unsee hand holding an overflowing mug of beer in front of a winter lake scene, with the tagline: “Freshness … that’s Hamm’s!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3892: Bursting With Freshness

October 28, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an overflowing mug of beer with a bottle next to it with a mirror ball on top of it, and naturally the image reflected on it is a lake scene, with the tagline: “Bursting with freshness … that’s Hamm’s!!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3891: Holiday Refreshment!

October 27, 2021 By Jay Brooks

Wedesday’s ad is for “Hamm’s,” from 1954. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a beer being poured into a glass and “m-m-m-Hamms!” written over the pour. Then there’s the requisite lake scene background, with the tagline: “Holiday Refreshment! from the land of sky blue waters … Hamm’s the beer refreshing … refreshing as the land is comes from!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3890: Taste The Freshness

October 26, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1965. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man surfing a big wave with an enormous mug of beer in the foreground, with the tagline: “Taste the freshness!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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