Thursday’s ad is for “Rainier Beer,” from 1940. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is shows a gal and her horse because nothing says “For Good Cheer” like a cowgirl.

Wednesday’s ad is for “Rainier Beer,” from 1906. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is the cover to a 1906 promotional calendar produced for Rainier Beer.

You can see it a little better in this image of the calendar, which appears to be unused.

Monday’s ad is for “Rainier Beer,” from 1910. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a tray that shows a woman sitting on a wooden bench emblazoned with “Pure Food” with her hand inexplicably over her head and a glass of beer in the other hand. I’m not sure what that pose is meant to convey. At the bottom is the tagline. “There’s New Strength and Vigor in Every Drop.”

Saturday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a clever self-pouring bottle that can fill four small glasses at a time. It’s too bad they never perfected that technology.

Saturday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman on the beach swooning with a ginormous bottle of beer behind her, and the curious text. “You Can’t Help Keeping Your Mind on Rainier Beer After Knowing What It Is Like.”

Friday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a trio of women on the beach pointing out to sea, where there’s a giant bottle of beer bobbing on the waves. Or it is surfing? The tagline is somewhat inscrutable. “For it is on the top which proves its high grade.” I’m not really sure what that means.

Thursday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows what appears to be a sporting event so I’m not sure why it’s fashion that’s being held out as why you should drink Rainier Beer. I also can’t tell if the man in the foreground is using a megaphone or drinking it.

Wednesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman in a bathing suit and the tagline starts out with “There Is Nothing Like Rainier Beer,” which is a fine headline. But then it continues, somewhat awkwardly, I’d argue. “There Is Nothing Like Rainier Beer While at the Sea Shore on your Vacation.” That’s a pretty specific time when when there’s nothing else like their beer. I’m pretty sure that’s not the only time they want you to drink their beer.

Tuesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a man in an odd-looking beret holding a bottle of beer, apparently reciting this oath. “I Did, I Do, I Will Always Swear by Rainier for Refreshment after Recreation.”