I ran into a friend of mine last week who’s a sales director for a Bay Area brewery who’d been following the Wild Hop Lager story. He mentioned something I hadn’t realized. Since he travels extensively throughout the greater Bay Area and beyond, he frequently is driving up Interstate 80, which runs past Anheuser-Busch’s Fairfield Plant, which is located at 3101 Busch Drive in Fairfield, California. I’d wondered how much time and money A-B had spent coming up with the perfect name that evoked just the right image for their organic stealth micro. Turns out it may not have been that difficult to come up with, after all. According to my friend, the exit on I-80 just before the Bud Plant in Fairfield is Green Valley Road. That’s pretty funny. While it doesn’t prove they got the name from a nearby road that most of the employees probably drove by twice a day, it certainly is an amazing coincidence. Too coincidental, I’d say.
The red star toward the right is the Anheuser-Busch Fairfield Plant located at 3101 Busch Drive, Fairfield, California. The green arrow toward the left shows Green Valley Road just down the street from the plant. If it’s hard to see, click on the map above for a larger view.
UPDATE: I drove by this exit sign just before passing thre Fairfield Bud Plant on my way to tour the Ball Can Factory, where 21st Amendmet is having their new beer cans made.