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You are here: Home / Art & Beer / Guinness Ad #66: See What Big Chief Toucan Can Do

Guinness Ad #66: See What Big Chief Toucan Can Do

April 30, 2011 By Jay Brooks

guinness-toucan
Our 66th Guinness ad is an odd one, obviously from a time when sensitivities toward Native Americans weren’t particularly high. That cringeworthy tagline “— Him Strong,” while obviously referring to Guinness, nonetheless seems wrong by today’s standards. And it’s not helped by the iconic Toucan wearing the headdress with the slogan “See What Big Chief Toucan Can Do.” Still, it was a different time.

Guinness-him-strong-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History



Comments

  1. Anna says

    October 30, 2013 at 5:34 am

    Hi there! I am trying to find one of these posters as a present for a friend- do you know where I can purchase one?

    I look forward to hearing from you.

    Anna x

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