For 101st Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s asking us to look beyond what’s in the bottle, and to the bottle itself, along with the crown, the label, the carrier, the mother carton and all of the odds and ends, or detritus, that go into the beer’s packaging, or as he explains what he has in mind for the July Session, the “Bottles, Caps and Other Beer Detritus,” which he describes below.
There are many great creative people involved in the beer industry: the brewers designing and creating the stuff of our attention, marketers bringing the product to market, graphic artists making the products attractive and informative and writers who tell the story of beer. The list goes on. And thus, many great products, that may or may not get your attention. The focus is on the liquid inside the bottle, can or keg, and rightly so. What about all the other products necessary to bring that beer to you? What about the things that are necessary but are easily overlooked and discarded. This months theme is, “Bottles, Caps and Other Beer Detritus”.
Detritus, according to one definition in the Merriam Webster Dictionary is “miscellaneous remnants : odds and ends”. While the number and quality of our beer choices has certainly improved over the recent decade, have you paid any attention to the rest of the package. Those things we normally glance over and throw away when we have poured and finished our beer. These are sometimes works of art in themselves. Bottle caps, labels, six-pack holders, even the curvature of the bottle. For this month’s The Session theme, I’m asking contributors to share their thoughts on these things, the tangential items to our obsession. Do you have any special fetish with bottle caps, know of someone that is doing creative things with packaging, have a beer bottle or coaster collection.
So drink the beer, but then think about what’s left over when it’s gone.
Let us know about the bits and pieces from your point of view. To participate in the July Session, leave a comment to the original announcement, with , on or before Friday, July 3.
