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Session #27: Beer Cocktails

May 1, 2009 By Jay Brooks

session-the
This month is our 27th monthly Session, a.k.a. Beer Blogging Friday. The topic this month is “Beer Cocktails: Beyond the Black & Tan,” hosted by Joe Ruvel & Jasmine Smith at Beer at Joe’s. By cocktails or mixed drinking that include beer as one of the ingredients, here’s what Joe has in mind:

Most people have had a black & tan, which is a combination of two kinds of beer and think it’s pretty tasty. Most people have heard of a Shandy, beer with lemonade or soda added, and think it’s not so tasty.

But beer cocktails go far beyond these two famous examples. Many countries have their own versions, and many new chefs and bartenders are getting creative with beer as an ingredient, not just a standalone drink.

What’s your favorite beer cocktail (and yes, despite the title of this post, it can be a black & tan or a shandy)? Find a recipe for that or a new one, try it, and tell us why you did or didn’t like it–even if you think beer cocktails are nothing but a good way to waste a beer. Have fun and try something new!

session_logo_all_text_300

While I’d wager that the idea of mixing beer with other liquors and liquids strikes most as a bad idea, I’ve actually had some very good experiences with mixed beer drinks, though I suppose the majority of those are guilty pleasures. I have, for example, very fond memories of Spotie Oties (or possibly Spodie Odies), a drink I first learned about at tailgate parties at Penn State, where several good high school friends of mine went to college. A Spotie Otie is simply a mix of equal parts cheap beer and cheap Sangria. I know, I know. But it sounds much worse than it tastes. Its flavor actually reminds you a lot of a fruit punch and it’s very easy drinking, or in A-B parlance it had great “drinkability.” And don’t forget that this was at a time before craft beer so it was far more necessary than it might be today.

Another favorite beer cocktail is another very simple one, though I don’t now if it has a name. Take any dry Irish stout and add a few drops of Crème de Cassis. It just gives the beer a certain something, just a nice hint of fruitiness.

So I’m not opposed to mixed drinks with beer per se, but it seems it was a better idea when it was harder to find a decent beer.

Even when I wrote my guidebook to Silicon Valley, in 1991-92, it was often difficult to find a bar with anything different on tap. So having an appendix with Beer Cocktails made sense. If I wrote it again today, I might not include them, but looking back there are some fun recipes all the same.

I know that cocktails have their origin in the 17th century and the first mention of them in print was 1803, April 28th to be precise. And I know that the word “cocktail” itself was once a specific drink that included any distilled spirits mixed with sugar, water, and bitters. Over time it became a generic term for any mixed drink, but I think my original sense of it stems from Prohibition, when it took on a new importance to mask bathtub gin and other homemade alcoholic drinks’ imperfections. I’m probably wrong about this (Maureen? Bob?) and I’m in a field in Boonville — not the middle of nowhere, but you can see if from here — but I seem to recall that the number and creativity of cocktails exploded during that period precisely because the need was so great to cover defects in the homemade spirits served at speakeasies and elsewhere.

That was certainly my initial experience with beer cocktails, they always used cheap beer that was lacking in flavor as the base liquid for mixing. For that reason, I never felt too bad about mixing with them, since I wouldn’t want to drink those beers anyway. It always seemed like finding a home for an orphaned beer that otherwise would just be left alone to go bad. Effectively, it was adulteration with purpose. And that’s probably where it would have ended, an old idea whose time had passed. But recently my mind was changed by my friend Sean Paxon, the Homebrew Chef, who made me a special mixed beer cocktail for my birthday party in March of this year.

cocktails

Whatever Sean named it (I can’t recall), it used Westmalle Tripel as the base liquid. I confess my first reaction at the time was revulsion at what I perceived was ruining such a fine beer. But that was before I tasted it. To the Tripel, Sean added a foam made with coconut, ginger and something else, and I think Mango juice may have been involved somewhere. I’m pretty sure we were all guinea pigs for an upcoming article in Beer Advocate magazine, so the full recipe will most likely be in the next issue. Whatever was in it, it was delicious, and it definitely changed my mind that a beer cocktail can use a decent beer without fear of death threats. So I obviously need to rethink my bias against the mixed beer cocktail. Cheers!

hawaii50-12

Filed Under: Beers, Just For Fun, The Session Tagged With: Cocktails

Drinking In The Freedom Trail

April 30, 2009 By Jay Brooks

With Boston’s rich heritage and being arguably the birthplace of our revolt and eventual revolutionary split from the British, it’s hard not to wave a flag and explore the city’s history when you’re there. So the day after the Craft Brewers Conference, I went on an all-day walking tour of the city, most of it spent along the Freedom Trail, a 2.5 mile self-guided tour of 17 historic sites from Boston’s history, and particularly its role in and prior to the Revolutionary War. There were also several old bars along the trail that I was keen to see, especially since last August I’d done some research into America’s Oldest Bars. So join me on a four-part photo journey of my day Drinking In The Freedom Trail. When you get to the end of each section, just follow the link to the next part.
 

Part 2 includes a visit to the Bell In Hand, which opened in 1795.

And in Part 3, the Green Dragon Tavern is across the street.

 

To begin the four-part photo tour, Drinking In The Freedom Trail, start with part one in the photo gallery.
 

Filed Under: Uncategorized Tagged With: Bars

Top Beer Brandz 2009: Final Report

April 29, 2009 By Jay Brooks

As I reported a couple of days ago, the preliminary Top 10 was revealed from the Millward Brown Optimor Top 100. Today the full list was revealed. The full list, with analysis, is available for free as a pdf at their website.

Of the Top 100, as in past years, only Budweiser made the list. It came in at #52, up 18 spots from #70 last year with a brand increase of 23%. That, of course, seems strange since sales are relatively flat, and have been for some years now. If you’re interested on learning more about how they came up with the rankings, there’s a short video that explains it in greater detail.

 
Here’s the Top 10 in the beer sector:

 

And here’s how the beer segment is analyzed in the MBO Report:

Beer Lightens Up At Home

The brand value of the beer category has grown by 15 percent, benefiting from the consumer effort to economize by shifting consumption from bars and restaurants to home. Bud Light surpassed Budweiser in brand value, with a year-on-year increase of 33 percent, reflecting the rising popularity of light beers. This accomplishment has been driven in part by a shift in tastes, the trend toward increased health consciousness, and competitive pricing. At the super-premium end of the market, Kronenbourg 1664, has moved up in the rankings to number 10 from number 12. This advance was driven by a 41 percent increase in year-on-year brand value, which places it among the top 20 risers in the BrandZ ranking. By strange coincidence the Kronenbourg 1664 brand value is $1,664 million. The brand was introduced in Russia last year, where overall consumption has quadrupled after legislation relaxed restrictions on beer drinking.

Heineken remains in third place after Bud Light and Budweiser, with a 10 percent year-on-year rise in brand value. Attempting to keep the brand relevant as consumption shifts away from on-premise consumption, Heineken explored campaigns that emphasize serving premium beer for at-home events. With Carlsberg, Heineken last year took over Scottish and Newcastle. The transaction was part of an industry consolidation trend that also included the combining of SAB Miller and Molson Coors into MillerCoors and the merger of InBev and Anheuser-Busch. Consolidation may continue, but probably not on this scale because of the limited availability of credit.

Notice how the brand value change is so volatile, much more so than actual sales of these brands. Their comment about Bud Light surpassing Bud “reflecting the rising popularity of light beers” seems pretty naive since light beers have been outselling their non-low-calorie counterparts for years, if not decades. Bud Light itself has been outselling Budweiser for many years, but this is the first year it overtook Bud in “brand value?” That calls into question a few things about the metric their using. I realize that “brand value” is not the same as sales, but the two should at least have some correlation to the marketplace, otherwise what’s the point?

Anyway, it’s an interesting exercise and I’ll be interested to see what happens next year with all the changes at the large-scale beer companies.

 

Filed Under: Uncategorized Tagged With: Uncategorized

The Top 20 Microbreweries?

April 29, 2009 By Jay Brooks

This is one of the strangest lists of the top anything in the beer world for quite some time. Matador Trips, which bills itself as providing “trip ideas for travelers,” had one of their frequent contributors, Eric Warren, create a list of what they’re calling the “Top 20 Microbreweries in America.” It’s as head-scratching a list as ever I’ve seen. I know these things are almost pure opinion and that reasonable people can differ widely. I come up with my own Top 10 lists most weeks, so I know what a chore it can be. But they should, I feel, have some grounding in reality, and should at least try to maintain some internal consistency, adjust for personal bias (or at least cop to it) and be a reflection of the actual trends or reality (and if not at least be able to support the choices).

So imagine my surprise after nearly 20 years of paying very close attention to the world of beer, that the top two microbreweries in all the land I’ve barely even heard of. I’m sure they’re fine places, and I by no means wish to disparage them, but apart from the locals (and Stan, who’s been everywhere) how many people would have placed these two so high on a list of this title? How many are actually “microbreweries?” At least a few on his list are “brewpubs,” not that there’s anything wrong with that. Boundary Bay Brewing is, for example, currently the largest brewpub in America. Barrio Brewing, the #2 micro, opened in 2007 and doesn’t bottle or can their beer. Another one on the list, the Novare Res Bier Cafe doesn’t even appear to brew beer, but is instead an apparently decent beer bar in Maine. Really, he couldn’t fine one more actual brewery to round out the list?

I’m trying not to be too much of a dick here, but if you’re going to use the term “microbreweries,” it seems reasonable that you should know or find out what it means to be a microbrewery. A Microbrewery has a specific definition, but even beyond that there are some odd choices and glaring omissions that almost anybody paying attention would undoubtedly notice. The author gives no formula or idea of how he made his choices. Dartboard, perhaps? I should point out that Warren has lived in Montana for 25 years and is currently in Maine, so that may at least give some of his choices context.

Here’s the list. You probably know where I stand. What’s your take? Good list, or worthless?

 
The Top 20 Microbreweries in America, According to Matador Trips

  1. Kettlehouse Brewing, Missoula, Montana
  2. Barrio Brewing, Tucson, Arizona
  3. Full Sail Brewing, Hood River, Oregon
  4. Second Street Brewery, Santa Fe, New Mexico
  5. Clipper City Brewing, Baltimore, Maryland
  6. Free State Brewing, Lawrence, Kansas
  7. Uncle Billy’s Brew & Que Smokehouse & Brewery, Austin, Texas
  8. Brooklyn Brewery, Brooklyn, New York
  9. Sleeping Giant Brewery/Lewis and Clark Brewing, Helena, Montana
  10. Deschutes Brewery & Public House, Bend, Oregon
  11. Ale Asylum, Madison, Wisconsin
  12. Boundary Bay Brewery, Bellingham, Washington
  13. Asheville Pizza & Brewing, Asheville, North Carolina
  14. Moab Brewery, Moab, Utah
  15. AleSmith Brewing, San Diego, California
  16. Long Trail Brewing, Bridgewater Corners, Vermont
  17. Twisp River Pub, Twisp, Washington
  18. Novare Res Bier Cafe, Portland, Maine
  19. Dogfish Head Brewings & Eats, Rehoboth Beach, Delaware
  20. New Belgium Brewing, Fort Collins, Colorado

 

Filed Under: Uncategorized Tagged With: Uncategorized

Top Ten Tuesday: Top 10 Beer Books

April 28, 2009 By Jay Brooks

For my 14th Top 10 list I’m a book state of mind. I’ve been trying to finish two book proposals since last year and a third book came up recently that I have to finish in about six weeks. Then earlier this week, a colleague sent me yet another invitation to pitch a book that a specific publisher wants to do. So I took a look through my own library of beer books and decided to pick my ten favorites. I also decided to not include guidebooks (sorry, Lew), fiction or homebrewing books (sorry, Charlie) in the list. That essentially leaves reference books and history, which is what I tend to gravitate toward. Some I felt I had to include because of their influence on me once upon a time, even if they’ve become dated over time. So by top ten, I simply mean the ones I like best or find most useful on a regular basis, and not including several popular type of beer books. And of course, I don’t own every beer book, though I do have quite a few. So the list is hardly scientific. You probably won’t agree with my choices, but that’s okay. I’d love to hear your choices. Anyway, here’s List #14:
 

Top 10 Beer Books
 

The Essentials of Beer Styles by Fred Eckhardt. It’s hard to believe that Fred’s little book is only 20 years old, but it cataloged beer styles in a brand new way, one that’s been picked up by everybody since, from the BA to the BJCP.
Great Beers of Belgium by Michael Jackson. Most of us have a soft spot for the beers of Belgium, and Michael’s book bring them to life in a way no other book has managed.
Ambitious Brew by Maureen Ogle. From the Golden Age to the Silver Age, Maureen’s thoroughly researched history eschewed mythology for fact and remains one of the few records of the early days of craft beer.
Tasting Beer by Randy Mosher. A brand new book, Randy’s book was one that needed to be written, to replace Evaluating Beer, a book with much good information but disjointed and hard to use because of the format and multiple authors. Tasting Beer pulls it all together in one easy-to-use book.
Amber, Gold & Black by Martyn Cornell. Martyn’s pdf-only book takes on many sacred cows of the beer canon and shows us their true history.
Drink by Iain Gaitley. Gaitley’s thick, dense book is not just about beer, but it has so much new, interesting and informative material in one place that it’s a delight on every page.
The Brewmaster’s Table by Garrett Oliver. There are plenty of good beer and food books, but Garrett’s broke new ground and changed how we view the relationship of food to beer forever.
Brewed In America by Stanley Baron. Originally published in 1962, it’s still the standard, rich with information, though the language is a little dry.
New World Guide To Beer by Michael Jackson. The 1977, or original, edition was the first beer book I ever bought. I still consult the latest edition from time to time and often just enjoy paging through it.
Michael Jackson’s Beer Companion by Michael Jackson. Hands down my favorite beer book. It’s not just informative and rich with stories, but I love the language of it. A masterpiece of reference books.

 

As usual, it was pretty hard to keep the list to ten, and a great many wonderful books didn’t fit on the shelf. Here’s a few more that almost made the list:

The Beer Bistro Cookbook by Stephen Beaumont & Brian Morin; The Best of American Beer & Food by Lucy Saunders; Brew Like A Monk by Stan Hieronymus ; The Encyclopedia of World Beer by Benjamin Myers & Graham Lees; The English Pub by Michael Jackson; Good Man’s Weakness by Charles McCabe (admittedly a work of fiction and essays, but read it and you’ll see why it’s on this list); Grape vs. Grain by Charles Bamforth; He Said Beer, She Said Wine by Sam Calagione & Marnie Old; One Hundred Years of Brewing: A Complete History of the Progress Made in the Art, Science and Industry of Brewing During the Nineteenth Century; Origin & History of Beer & Brewing by John P. Arnold; Premium Beer Drinker’s Guide by Stephen Beaumont; and Ultimate Beer by Michael Jackson

Let me know your favorite beer books, and why.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10

Help Free the Hops

April 28, 2009 By Jay Brooks

We live in an enlightened age of beer — The Silver Age — which is perhaps the best time ever for beer in America in terms of diversity, quality and innovation. If, however, you’re one of the unfortunate souls living today in Alabama, only 1/3 of the beers made in the world are legally allowed to be sold there. The Yellowhammer State is determined to keep its beers yellow and fizzy. Only beer under 6% abv is legal there and only in packages holding 16 oz. or less. As you might expect, wine has no size restrictions and can be up to 24% and spirits have no restrictions whatsoever. Hypocrisy is no stranger to Alabama.

There are other odd restrictions, too, such as homebrewing is still illegal, one of only four holdout states (along with Kentucky, Mississippi and Oklahoma). For a more complete picture of the antiquated restrictions in Alabama, visit Free the Hops.

Free the Hops is a grassroots organization that started in 2004 that’s trying to drag Alabama’s beer laws into the 21st Century and, sadly, they’re meeting with a lot of resistance from … well, let’s say folks who would rather keep the status quo, don’t really understand what’s happening in the rest of the world, and would rather Alabamians stopped drinking altogether.

Despite these hurdles, and with the support of 61 businesses in the state, they’ve managed to get their “Gourmet Bill” through the house and the state senate is poised to vote on it later this week. As you might imagine, such effort needs money. To raise some funds for the fight, Free the Hops is conducting a raffle of rare beers at only $4 per raffle ticket, 3 for $10 or 5 for $15. There’s a special raffle website where you can buy raffle tickets online using credit cards or PayPal. It couldn’t be easier and it’s for a very worthy cause. I just bought five tickets. Who’s next? Let’s help Alabama to enjoy more of the wonderful beers we take for granted.

 

Filed Under: Uncategorized Tagged With: Uncategorized

Top Beer Brandz

April 27, 2009 By Jay Brooks

Advertising Age had an interesting piece today entitled Recession Doesn’t Dent Total Value of Top 100 Brands, which is based on Millward Brown Optimor’s annual BrandZ Report. Each year MB Optimor releases their list of “the world’s most valuable brands measured by their dollar value.” As they put it, “strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.”

According to AdAge, despite the recession the top spots have not changed very much, nor has the overall total of the Top 100. The new rankings won’t be officially released until Wednesday, but here’s the Top 10. The number in parentheses is their rank last year.

  1. Google (1)
  2. Microsoft (3)
  3. Coca-Cola (4)
  4. IBM (6)
  5. McDonald’s (8)
  6. Apple (7)
  7. ChinaMobile (5)
  8. General Electric (2)
  9. Vodafone (11)
  10. Marlboro (10)

Some more analysis from the AdAge article:

All told, the value of the top 100 brands, which ranges from the ubiquitous search engine at the top to Lowes at the bottom, was about $2 trillion and didn’t suffer the decline one might expect in a recessionary environment.

There was, however, more volatility in the top 100 this year than in the past, with 15 brands dropping out. They were mostly car brands, such as Chevrolet, Ford and Volkswagen, and financial ones such as AXA, AIG and, of course, Merrill Lynch and Wachovia. They were replaced by brands such as Nintendo and Pampers.

Toward the end of the piece, finally they revealed what happened in the big beer world.

The beer category was dominated by Anheuser-Busch InBev. Bud Light was the largest brand, followed by Budweiser, and Stella Artois came in fourth behind Heineken. Miller Lite came in seventh, growing only 2% compared with double-digit growth for the A-B InBev brands.

So this is what we know so far about the 2009 rankings:

  1. Bud Light
  2. Budweiser
  3. Heineken
  4. Stella Artois
  5. ?
  6. ?
  7. Miller Lite

 

Here’s Millward Brown Optimor’s explanation of how they calculate their rankings.

 
Here’s the beer brand rankings from last year, 2008.

  1. Budweiser
  2. Bud Light
  3. Heineken
  4. Corona
  5. Stella Artois
  6. Guinness
  7. Miller Lite
  8. Skol
  9. Amstel
  10. Beck’s
  11. Cruzcampo
  12. Kronenbourg 1664
  13. Coors Light
  14. Labatt’s
  15. Baltika
  16. Carlsberg
  17. Brahma
  18. Miller Genuine Draft (MGD)
  19. Foster’s
  20. Molson

In the Top 100 of all companies for last year, Budweiser (including both Bud & Bud Light) ranked 70th and was the only beer brand to make the overall list.

Tune in later in the week to find out the new rankings for 2009.

 

Filed Under: Uncategorized Tagged With: Uncategorized

Draft Beer Manual Published

April 27, 2009 By Jay Brooks

One of the most interesting things announced at the Craft Brewers Conference in Boston last week was the Draught Beer Quality Manual published by the Technical Committee of the Brewers Association, in collaboration with all of the large brewers, as well. As a result of working with virtually the entire industry, the manual should become the industry standard for all things concerning draft beer. The committee was headed by Ken Grossman, of Sierra Nevada Brewing, who is known for his attention to detail and thoroughness. Everyone I know who’s looked at the manual so far has nothing but high praise for it. If you own or work in a bar or any other place that serves draught beer, or are simply interested in the subject, you should get a copy of the manual. Happily, it’s available free of charge online at DraughtQuality.org as a Wiki and the entire thing can be downloaded as a pdf, also free of charge. It includes just about everything you ever wanted to know about draught beer.

 

Filed Under: Uncategorized Tagged With: Bars

Beer In Art #25: Copley’s Portrait Of Samuel Adams

April 26, 2009 By Jay Brooks

art-beer
Given that I’ve been in Boston for the last week, it only seems fitting to feature a portrait of one of Beantown’s own. So this week’s work is a portrait of Samuel Adams painted by John Singleton Copley.

Copley-sam_adams-lg

The painting hangs in Boston’s Museum of Fine Art, and I had a change to see the original on Saturday. It was smaller than I expected at 49 1/2 x 39 1/2 in. and is believed to have been painted around 1772. Its first owner, after the artist, was none other than John Hancock. His wife later gave it to Adams’ grandson and in 1876 it was given to the City of Boston. In the painting, he’s pointing at the Massachusetts Charter, which Adams believed was a constitution that protected peoples’ rights.

Copely was one of the most famous early American painters, especially of portraits. He also did paintings of John Hancock, John Adams and Paul Revere, as well.

Whether or not Adams was in fact a brewer is open to some debate. Stanley Baron’s Brewing in America suggests that he may have been involved in his father’s malting business, making him a Malster. In the footnote in the Wikipedia entry on Samuel Adams, it tells the following story.

Baron, Brewed in America, 74–75; Alexander, Revolutionary Politician, 231. However, Stoll (Samuel Adams, 275n16) notes that James Koch, founder of Boston Beer Company, reports having seen a receipt for hops signed by Adams, which indicates that Adams may have done some brewing.

It seems to me we might rarely hear of Sam Adams’ connection to the world of beer were it not for the Boston Beer Co. Historically, it doesn’t seem like that was a driving force in his life. There’s a statue of Adams at Faneuil Hall, often referred to as the “cradle of liberty.”

sam-statue

Below the statue, this is all it says:

sam-statue-detail

No mention of his brewing, though to be fair this is a historical site. But I still think absent Jim Koch, our history would likely not include his background in beer, whatever it really was. It’s certainly been a powerful and very successful association.

If you want to learn more about the artist, you can start with his Wikipedia page. There’s also information at Art Archive, the ArtCyclopedia, and the National Gallery of Art. Also, the John Singleton Copely Virtual Gallery purports to have a complete gallery of his works.

Filed Under: Art & Beer

Roadhouse Craft Beer

April 26, 2009 By Jay Brooks

The last night of the Craft Brewer Conference in Boston, I went out to dinner with some friends, including Greg Koch (from Stone Brewing), Tom McCormick (from the CSBA) and Nancy Johnson (from the Brewers Association) and several new friends.

The Roadhouse Craft Beer & BBQ is a sister restaurant to the wonderful Publick House, just a block away in the Boston suburb of Brookline.

The gang at our table. Yes, I had frites, you can read the review, of course.

The evening was actually an event for Shorts Brewing in Bellaire, Michigan. Of those I tried, I most enjoyed the Rich’s Rye IPA, made with a generous 40% rye malt, though the Huma-Lupa-Licious IPA was quite nice, too.

Tom McCormick and Nancy Johnson, begging for a new birthday photo (since I’ve been using the same one since New Orleans).

Next door to the Roadhouse was the Publick House’s bottle shop.

While waiting for our cab back to downtown, Todd Alstrom and Greg Koch engaged in what I learned was a time-honored tradition where they punch one another in the arm, a contest I should hasten to point out Greg never wins. Here, Greg waits in anticipation of the blow to come.

Todd kept his perfect record that night, too.

 

Filed Under: Uncategorized Tagged With: Bars

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