Saturday’s ad is for “Coors Bock,” from between 1933 and 1940. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for Coors Genuine Bock Beer, which as I understand it they only made for a few years just after Prohibition ended in 1933.
Friday’s ad is for “Coors Bock,” from around 1933 or just after. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for Coors Bock, which as I understand it they only made for a few years just after Prohibition ended in 1933.
And here’s a reproduction of the ad which is a little darker and shows some more detail.
Thursday’s ad is for “Coors Golden Beer,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a reproduction of an ad from 1937, showing the iconic Coors waterfall.
Wednesday’s ad is for “Coors Beer,” from maybe the 1970s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is yet another illustration showing the brewery in Golden, Colorado, but it’s printed on wood for some reason.
Tuesday’s ad is for “Coors Beer,” from 1978. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a little different than yesterday’s promotional poster showing the brewery in Golden, Colorado around 1900. Besides being a newer image of the brewery, it’s meant to be a coloring book of sorts. I’m not sure how it was used, whether it was a giveaway poster or it was a part of some other promotion.
Monday’s ad is for “Coors Beer,” from 1900. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a promotional poster showing the brewery in Golden, Colorado around 1900. I love these stylized brewery illustrations that were obviously the fashion for breweries at the time. They always show the brewery in its best light, looking amazing. Someday, I’d love to do a coffee- table book of as many of them as I can find, and there are a lot of them.
Sunday’s ad is for “Coors Beer,” from 1983. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a way to enthusiastic beer seller at what looks like badly staged fake sporting event. I feel like I should know who the beer seller is, but I really don’t now, do you?
Saturday’s ad is for “Coors Beer,” from the 1970s, maybe. I’m not entirely sure it’s legitimate and not a parody or spoof. This ad was (probably) made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one screams “Anchorman” and spoof ad, but it’s too funny and delicious to ignore. Don’t you miss leisure suits? I wonder why they haven’t made a comeback?
Thursday’s ad is for “Coors Beer,” from the 1890s or early 1900s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is also from a calendar Coors produced, though I don’t know for what year, and it again features, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.” This one is falling apart and the only thing I can really make out is that the business, probably a distributor, who was giving this out had the word “Wewatta” in their name or address, and their phone number was 862.
Thursday’s ad is for “Coors Beer,” from the 1890s or early 1900s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one also may have been from a calendar Coors produced, or was possibly a stand-alone poster, and again features, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.”
