Sunday’s ad is for Budweiser, from 1942. This ad features the curious story of because of World War 2 imported fish oil from Norway — a good source of Vitamin D — was impossible to obtain, but thankfully Budweiser came to the rescue and offered Vitamin D from another source, their yeast.
Saturday’s ad is for Budweiser, from 1943. This ad features a long line of soldiers and workman forming a ring around a giant clock, with the headline “Be sure all the essential B Vitamins give You a full day’s work.”
Friday’s ad is for Budweiser, from 1942. This ad features another wartime history lesson on how much research Budweiser has done into barley and their “Corn Products Division.” They also list eight other by-products that their research has led to.
Thursday’s ad is for Budweiser, from 1944. This ad features a history lesson on how much work was done by the “missus” of the average minuteman, with the obvious analogy to wives back home during World War II with so many husbands in the military overseas fighting the war. She does not look very happy. I think she needs a beer.
Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, is a poster done in the style of French post-impressionist painter Henri Rousseau, specifically his many naïve or primitive paintings set in the jungle.
Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, part of a series of framed promotional posters, features a woman fishing who just caught a sizeable bass, or is that a trout. I don’t really know my fish. Anyway, she looks really happy about it.
Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a horse, standing majestically and staring off into the distance. Yeah, I don’t get it either.
They must have really liked the horse motiff, because they did a second one with a mare and her foal.
Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a woman staring at us, wearing a great big black hat. She also has on long black gloves and is holding a glass of beer in one hand.
Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a swimmer in a pool, who’s just come from air, and perhaps he has the bends from a very deep pool. Because upon pushing out of the water and into the air, he’s seeing a vision of glass of beer suspended on the water, floating above the pool. It’s a miracle.
Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters by artist Sherm Pehrson, features a Pike (I think) fish swimming underwater below some smaller fish. It almost looks like he’s hunting them, but then fish behavior is not my strong suit.
