Today in 2012, US Patent 8215040 B2 was issued, an invention of Charles Pascarelli and David Furman, for his “Method of Advertising in a Restroom.” Here’s the Abstract:
A method for advertising in a restroom is shown and described. The method includes the use of a three-dimensional advertisement article which may attach to a wall above a urinal and at least partly cover the urinal. The advertisement article may resemble a container, perhaps a bottle or can, for a product, which may be beer or a soft drink, being advertised.
This has to be one of the oddest patents I’ve come across. Who thought it was a good idea to urinate into a bottle or can of beer, especially beer that already has been compared to the color of urine already. This seems to drive home the point that you don’t buy beer, you just rent it.