This is kind of fun, and certainly an interesting way to reuse discarded beer cans. Red Stripe is apparently launching a marketing campaign under the banner “Make with a Red Stripe” and this is the first one. Below is the description from YouTube and the video itself is below here. And a hat tip to Adam for the link.

Make Something from Nothing, the first of a series of cultural projects called ‘Make with a Red Stripe’, features a unique sound sculpture created by sound artist Yuri Suzuki, in collaboration with DJ Al Fingers, singer/songwriter Gappy Ranks and designer Matthew Kneebone.

The 2.5 metre high, fully functioning sound sculpture is made using thousands of recycled Red Stripe beer cans partly collected at this year’s Notting Hill carnival. The project celebrates the DIY culture of the brand’s Jamaican roots, with Reggae, Dub and Jamaican music influences as well.

Make Something From Nothing debuts on 16th November with an exclusive launch party at Village Underground. Visit Facebook for more information.