Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3316: Spéciale Palm

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Friday’s ad is for Spéciale Palm, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Palm Breweries, which is located in Steenhuffel, a town in the Londerzeel area of the Flemish Brabant in central Belgium. The brewery was founded as early as 1597, though by 1797 there are written records of brewing there. In 2016, Palm was bought by the Dutch Bavaria Brewery and is in the process of changing its name to the Swinkel Family Breweries. I don’t know who the artist is that created this poster.

Palm has continued to use the imagery, now with a green background to match their modern logo.

Beer In Ads #3315: Bière Schleps & Bière Mosser

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Thursday’s ad is for Bière Schleps, from probably the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Schleps & Jalabert, which was located in Saint-Étienne in eastern central France. Not much is known about the brewery, apart from it was originally founded around 1880 and at some point took the name Brasserie Schleps. Far more well known in Saint-Étienne was Brasserie Strasbourgeoise, also known by the name Mosser, and Bière Mosser. It was founded in 1870 as the Wilcké Brewery (and was the Rinck Brewery and the Oppermann Brewery) before becoming known by the name Mosser in 1898. I don’t if both breweries were affiliated in any way, but they appear to have created posters using the exact same artwork and typography, though I don’t know who the artist was for the posters.

Beer In Ads #3314: Brasserie De La Fontaine

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Wednesday’s ad is for Brasserie de la Fontaine, from 1901. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de la Fontaine, which was located in Nîmes in southern France. This poster was created by Argentine-born French artist Albert-Emile Artigue.

Beer In Ads #3313: Fürst

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Tuesday’s ad is for Fürst beer, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for what I believe is a Dutch brewery located in Het Sas, which “is a small village in the municipality Alphen-Chaam in the Dutch province of North Brabant.” The only other word on the poster is “écluse,” which is a lock, the kind used in a canal. I do not have any idea who created this poster.

Beer In Ads #3312: Super Biere Ardenne

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Monday’s ad is for Super Biere Ardenne, from 1937. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Primee a L’Exposition de la Boisson in 1937, celebrating beer from the Ardennes region of France. This poster was created by an artist who signed their name “Carlo.”

Beer In Ads #3311: Ancre Pils Dockside

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Sunday’s ad is for Ancre Pils, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this thermometer sign.

Beer In Ads #3310: Ancre Pils-Export

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Satday’s ad is for Ancre Pils-Export, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this poster. In case you were curious, “tue la soif…” means “kill thirst.”

Beer In Ads #3309: Ancre Pils A Day At The Beach

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Friday’s ad is for Ancre Pils, Biere d’Alsace, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. This poster was created by French artist R. Keller.

Beer In Ads #3308: Rodenbach Bier & Prawns

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Thursday’s ad is for Rodenbach Bier, from 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Rodenbach Brewery, which is located in Roeselare, Belgium. It was founded in 1821 by four brothers, and today it is owned by Palm Breweries. I’m not sure who created this illustration.

Beer In Ads #3307: Brasserie de Hanoi

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Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.