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Jay R. Brooks on Beer

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Beer In Ads #3110: Dinkelacker Bock Bier

September 8, 2019 By Jay Brooks

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Sunday’s ad is for Dinkelacker Bock Bier, from 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Familienbrauerei Dinkelacker located in Stuttgart, Germany. It was founded in 1888 by Carl Dinkelacker, and the beer is still being brewed today at the same location. The poster was created by German graphic designer and artist Otto Ottler.

dinkelacker-bock-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3109: St. Benno-Bier

September 7, 2019 By Jay Brooks

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Saturday’s ad is for St. Benno-Bier, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu AG, located in Munich, Germany. The beer is still being brewed today. The beer was made in honor of St. Benno, who is the patron saint of Munich. The poster was created by German artist Otto Obermeier.

St-Benno-1905

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3108: Liebfrauenbier

September 6, 2019 By Jay Brooks

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Friday’s ad is for Liebfrauenbier, or “lady beer,” from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German artist Otto Ludwig Naegele.

Liebfrauenbier-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3107: Zeughauskeller Zürich

September 5, 2019 By Jay Brooks

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Thursday’s ad is for the Zeughauskeller Zürich, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Zeughauskeller Zürich, which is not a brewery, but a restaurant located in Zürich, Switzerland. The building was built in 1487, and rebuilt in 1867, and the name, Zeughaus, means that at some point weapons and war equipment were stored and repaired there. The restaurant opened in 1926, and now only displays weapons, including (at least according to legend) the crossbow used by William Tell. I’m not sure who the artist was who created this poster, but his initials were K.M.

Zeughauskeller-Zurich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3106: Brauerei zum Warteck

September 4, 2019 By Jay Brooks

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Wednesday’s ad is for the Brauerei zum Warteck, from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Warteck, located in Basel, Switzerland. It was founded in 1856, although that’s the year that founder Niklaus Emanuel Merian-Seeber started his restaurant, and added a brewery six years later, in 1862. In 1988, Warteck was bought by the Brauerei Feldschlösschen, who in turn today is owned by the Carlsberg Group. I also don’t know who the artist was who created this poster.

Brewery-zum-Warteck-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3105: Gugolz Bierbrauerei

September 3, 2019 By Jay Brooks

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Tuesday’s ad is for the Gugolz Bierbrauerei, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Gugolz Bierbrauerei, located in Langnau am Albis, which is a village in the canton of Zürich, Switzerland. It was founded in 1869 but as far as I can tell went out of business in 1905. I also don’t know who the artist was who created this poster.

Gugolz-Bierbrauerei-1910

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3104: Feldschlösschen Bockbier Dunkel

September 2, 2019 By Jay Brooks

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Monday’s ad is for the Feldschlösschen Bockbier Dunkel, from 1920. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Feldschlösschen, in Rheinfelden, Switzerland, which was founded in 1876 as the Wüthrich & Roniger Brewery. In 1890, the company was reorganized and renamed Feldschlösschen. Apparently, the brewery is in the shape of a castle and Feldschlösschen means ‘small castle in the fields’ in German.” Today, the brewery is owned by the Carlsberg Group. The artist who created this poster only signed it with the monogram, St., so I’m not sure who that was.

feldschlösschen-bockbier-1920

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3103: Falken-Bräu

September 1, 2019 By Jay Brooks

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Sunday’s ad is for the Bierbrauerei Falken Schaffhausen, from 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their beer generally, referred to as simply Falken-Brau. The artist signed his name simply Sandoz. It may have been Edouard-Marcel Sandoz, who was primarily a sculptor, but he did also paint, as well, so it’s possible he did commercial work, too.

Falken-Brau-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3102: Brauerei A. Hürlimann Zürich

August 31, 2019 By Jay Brooks

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Saturday’s ad is for the Brauerei A. Hürlimann, from 1910 (sources vary). From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. It is not known who exactly the artist was that created the beautiful painting of the brewery, and unfortunately, this was the largest version of it I could find.

brauerei_hurlimann_1910

Here’s another painting of the brewery, though I don’t who the artist was for this one either, but at least it’s larger and give you a better look at the brewery.

brauerei_hurlimann_1

And here’s yet another one, also painted by an unknown artist.

brauerei_hurlimann_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3101: Brauerei Tiefenbrunnen Zürich V

August 30, 2019 By Jay Brooks

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Friday’s ad is for the Brauerei Tiefenbrunnen Zürich V, from around 1900 or 1910 (sources vary). From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Tiefenbrunnen Zürich V, which was located in Zürich, which is the largest city in Switzerland and the capital of the canton of Zürich. It is located in north-central Switzerland at the northwestern tip of Lake Zürich. “The ‘Tiefenbrunnen Brewery’ opened in 1890 and was jointly taken over in 1911 by the ‘Uetliberg Brewery’ and the ‘Hürlimann Brewery.’ Their production facilities were closed three years later.” It is not known who exactly the artist was that created the beautiful painting of the brewery.

Brauerei-Tiefenbrunnen-Zurich-V

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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