Saturday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist. This one is quite different from the other landscapes he did for the brewery and may have been a one-off, rather than part of a series.

Friday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

And here is a bonus poster for Varese by Cavaleri, but it’s unclear if this was actually advertising the brewery, although it’s from the same time period and is otherwise very similar to the series.

Thursday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

Wednesday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

Tuesday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

Monday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

Sunday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

And here is another version of the same poster artwork, but just the top half, suggesting it may have been in two parts, or maybe it simply folded.

Saturday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

And here is another version of the same poster artwork, but just the top half, suggesting it may have been in two parts, or maybe it simply folded.

Friday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.