Sunday’s ad is for Budweiser, from around 1942. This World War 2 ad features a very happy-looking baker in a very industrial backdrop, with the headline “The Story Of Bread may well be called The Story of Civilization.” And in addition to the yeast used in making beer, A-B apparently was providing baker’s yeast as well.
Saturday’s ad is for Budweiser, from around 1944. This World War 2 ad features A-B’s Refrigeration Department again, and how they took the technology to keep food and beer cold, and fresher, and repurposed it to work on “glider wing and fuselage assemblies for the Army Air Forces.”
Above is the biggest version of this ad I could find, but below it’s a little clearer.
Although this black and white ad below has the best resolution.
Friday’s ad is for Budweiser, from 1948. This ad features the story of how French peasants discovered that turkeys could be domesticated, leading to them being a popular food in France, which also became a source of income for America. Oh, and at the end they mention you can pair your turkey with Budweiser.
Wednesday’s ad is for Budweiser, from the 1940s. This ad features “America’s feathered and four-legged armies,” the ones we eat, and how their health has improved thanks to vitamins from yeast added to their diets. And you’ll never guess where that yeast comes from (actually you probably will) but A-B is the “biggest single source of these vitamins.”
Tuesday’s ad is for Budweiser, from the 1940s. This ad features the story of how in 1878 Anheuser-Busch began using trains with ice cars to keep their beer cold during transportation. But the image is more art deco than 19th century. The train is certainly more modern and the ice queen throwing giant snowflakes from her bucket of ice.
Monday’s ad is for Budweiser, from 1945. This World War 2 ad features American soldier in Europe, presumably liberating a museum, measuring themselves against a suit of armor and finding that “When Knights were Bold .. they were not so Big.” And that’s primarily due to nutrition, which apparently has been enhanced by the research into yeast and protein and others that A-B has been engaged in. It would probably help if everyone drank more beer, too.
Friday’s ad is for Budweiser, from 1944. This World War 2 ad features a colonial minuteman standing vigilantly in a field behind a team of oxen as a young boy points to where the trouble is. The ad claims that “The Minuteman is Still the Man of the Hour,” comparing them to the soldiers of the day fighting in World War 2. Sure, why not.