Monday’s ad is for Budweiser, from 1945. This World War 2 ad features a ship returning to New York from abroad, undoubtedly because many American military personnel were returning home at that time as the war in Europe in May of that year.
Beer In Ads #2835: The Story Of Bread
Sunday’s ad is for Budweiser, from around 1942. This World War 2 ad features a very happy-looking baker in a very industrial backdrop, with the headline “The Story Of Bread may well be called The Story of Civilization.” And in addition to the yeast used in making beer, A-B apparently was providing baker’s yeast as well.
Beer In Ads #2834: From Glaciers To Gliders
Saturday’s ad is for Budweiser, from around 1944. This World War 2 ad features A-B’s Refrigeration Department again, and how they took the technology to keep food and beer cold, and fresher, and repurposed it to work on “glider wing and fuselage assemblies for the Army Air Forces.”
Above is the biggest version of this ad I could find, but below it’s a little clearer.
Although this black and white ad below has the best resolution.
Beer In Ads #2833: How The American Turkey Captured France
Friday’s ad is for Budweiser, from 1948. This ad features the story of how French peasants discovered that turkeys could be domesticated, leading to them being a popular food in France, which also became a source of income for America. Oh, and at the end they mention you can pair your turkey with Budweiser.
Beer In Ads #2832: America’s Earliest Thanksgiving
Thursday’s ad is for Budweiser, from 1947. This ad features a Native American scene and the headline “America’s Earliest Thanksgiving … Was For Corn.” The text seems pretty racist, although it was 1947. But really, it’s all about the corn.
Beer In Ads #2831: They’ve Passed Their ‘Physical’—Too
Wednesday’s ad is for Budweiser, from the 1940s. This ad features “America’s feathered and four-legged armies,” the ones we eat, and how their health has improved thanks to vitamins from yeast added to their diets. And you’ll never guess where that yeast comes from (actually you probably will) but A-B is the “biggest single source of these vitamins.”
Beer In Ads #2830: When Ice Went On Wheels
Tuesday’s ad is for Budweiser, from the 1940s. This ad features the story of how in 1878 Anheuser-Busch began using trains with ice cars to keep their beer cold during transportation. But the image is more art deco than 19th century. The train is certainly more modern and the ice queen throwing giant snowflakes from her bucket of ice.
Beer In Ads #2829: When Knights Were Bold
Monday’s ad is for Budweiser, from 1945. This World War 2 ad features American soldier in Europe, presumably liberating a museum, measuring themselves against a suit of armor and finding that “When Knights were Bold .. they were not so Big.” And that’s primarily due to nutrition, which apparently has been enhanced by the research into yeast and protein and others that A-B has been engaged in. It would probably help if everyone drank more beer, too.
Beer In Ads #2828: Share The Ride Today
Sunday’s ad is for Budweiser, from 1944. This World War 2 ad features a trio of kids hitching a ride on a horse being pulled by a covered wagon, with the headline “Share the Ride Today … and You Give Uncle Sam a Lift.” It’s all about neighbors helping neighbors, which is always a good idea.
Beer In Ads 2827: The ‘A & Eagle’ Has Learned To Fly
Saturday’s ad is for Budweiser, from 1943. This World War 2 ad features a bald eagle flywing in the sky with three American glider planes above. Apparently Anheuser-Busch’s Refrigeration Division was retooled to build gliders for the war effort.
