Wednesday’s ad is for Ginder-Ale, from probably 1958. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. This poster was created by Hungarian-born Belgian poster artist Charles Rohonyi. The text at the bottom, “Aan de voet van het Atomium,” Google translates as “At the foot of the Atomium,” which was built for Expo 58, also known as the 1958 Brussels World’s Fair.

Tuesday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster. The text in the thought bubble, showing us what the dog is wondering, “Dat is geen klein bier!,” Google translates as “That’s no small beer!” Which is, of course, an understatement. Dude, get a glass.

Monday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster, but special thanks to my friend Eddy Cooremans for sending me the ad. In the ad yesterday, the text at the top read “Toujours la Même, Toujours la Meilleure,” in French, whereas today’s text is “Steeds Hetzelfde, Steeds Het Beste,” in Dutch, which Google translates both as “Always the same, Always the best.” Otherwise, the two ads are identical.

Sunday’s ad is for Ginder-Ale, from probably 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. I don’t know who created this poster, but special thanks to my friend Eddy Cooremans for sending me the ad. The text at the top, which reads “Toujours la Même, Toujours la Meilleure,” which Google translates as “Always the same, Always the best.”

Tuesday’s ad is for Bières du Lion, from maybe the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. Also, some sources say it wasn’t known as du Lion until 1940, but I have found letters with the Brasserie du Lion letterhead dated in 1935. I don’t know who the artist is who created this poster.

Monday’s ad is for Ligna Extra Fine, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Sunday’s ad is for Extra Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Saturday’s ad is for Belge Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Friday’s ad is for Saison Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Thursday’s ad is for Lion Oude Man Vieille Biere, from 1965. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and eventually Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. Also, some sources say it wasn’t known as du Lion until 1940, but I have found letters with the Brasserie du Lion letterhead dated in 1935. I don’t know who the artist is who created this poster.