Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3499: Haecht Table Beer

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Thursday’s ad is for Haecht bieres de table, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. I also don’t know who the artist is that created this sign.

Beer In Ads #3498: Haecht Drinking Man

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Tuesday’s ad is for Haecht, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. I also don’t know who the artist is that created this sign.

And here’s a closer view of the brewery name portion of the sign.

Beer In Ads #3497: Haecht!

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Tuesday’s ad is for Haecht!, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. I also don’t know who the artist is that created this sign.

Beer In Ads #3494: Mena Biere S/N Priora

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Saturday’s ad is for Mena Priora, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this sign.

Beer In Ads #3493: Mena Pils With Cards

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Friday’s ad is for Mena Pils, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster, but it’s identical to the poster I shared a few days ago, except instead of Pils in the text and written on glass, it reads “Costo.”

Beer In Ads #3492: Mena Pils

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Thursday’s ad is for Mena Pils, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster.

And here’s another image of it I found.

Beer In Ads #3491: Castar Mena

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Wednesday’s ad is for Priora Mena, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster.

Beer In Ads #3490: Priora Mena

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Sunday’s ad is for Priora Mena, from the early 1960s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster.

Beer In Ads #3489: Costo Mena

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Sunday’s ad is for Costo Mena, from 1961. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij Mena, which was located in Rotselaar, a municipality located in the Belgian province of Flemish-Brabant. It was founded by Eduard Meynckens on his farm in 1896. After he died, his son Valère Meynckens took over the brewery, bringing in a partner, Henri Nackaerts, and the first two letter of each of their names was chosen as the company name, MeNa. In 1969, Brouwerij Artois acquired Mena, and in 1994 the brewery building was declared a protected monument and was converted into a municipal cultural center. I don’t know who the artist was that created this poster.

Beer In Ads #3487: Stella Artois Through The Lock

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Saturday’s ad is for Stella Artois, from 1979. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was designed by Hipgnosis, the English art design group famous for their album cover designs, including ones for Pink Floyd, T. Rex, the Pretty Things, Black Sabbath, UFO, 10cc, Bad Company, Led Zeppelin, AC/DC, Scorpions, The Nice, Paul McCartney & Wings, the Alan Parsons Project, Genesis, Peter Gabriel, Electric Light Orchestra, Rainbow, Styx, and Al Stewart. This is part of a series of double-truck ads they did for the brewery. The text at the top, “Voici ce qui donne du relief à notre plat pays,” Google translates as “Here is what gives relief to our flat country.”