Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Adam Avery

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Today is also Adam Avery’s 59th birthday. Adam, of course, founded his eponymous brewery, Avery Brewing, in Boulder, Colorado. Since 1993, Adam’s been making some increasingly hoppy and big, challenging beers that are also quite wonderful, too. Join me in wishing Adam a very happy birthday.

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At a Collaboration Beer Dinner with Bruce Paton, center, pitting Adam Avery’s beers against Vinnie Cilurzo’s in 2007.

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Tomme Arthur, from Port Brewing/The Lost Abbey, with Adam — behind bars — and Eric Rose, from Hollister Brewing at CBC in Austin, Texas 2007.

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After the Five Guys and a Barrel Beer Dinner, a toast was offered with Isabelle Proximus, the Collaborative Sour Ale made by blending beer and done by the five of them. Top row: Adam, Rob Tod, Bruce Paton and Sam Calagione. Bottom row: Tomme Arthur and Vinnie Cilurzo.

Adam and team during GABF in 2014.

Beer In Ads #4971: How To Serve, Drink And Enjoy A Good Glass Of Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Beer, although they do mention Coors Genuine Bock Beer. The ad was published on May 16, 1935. This one was for the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The Oklahoma News, of Oklahoma City, Oklahoma. And while it’s mostly for their regular beer, it was too good not to share.

Beer Birthday: Eric Warner

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Today is the 60th birthday — The Big 6-O — of Eric Warner. Eric founded Tabernash Brewing in Colorado, and later ran Flying Dog Brewing, until they moved their operations to Maryland. He’s also the author of two brewing books, German Wheat Beer and Kolsch: History, Brewing Techniques, Recipes. More recently, he moved to Houston to be the brewmaster (although his official title is “Yeast Rancher”) at Karbach Brewing. I first met Eric at Tabernash a million years ago, and several times since then, but most recently during World Beer Cup judging this year. Join me in wishing Eric a very happy birthday.

Eric and I at Cellar West Brewing in Colorado.
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Eric sitting for a local Texas magazine, 022Houston, about Menspiration.


Beer In Ads #4964: Coors Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Bock Beer and was published May 9, 1935. The brewery was the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The San Angelo Evening Standard, of San Angelo, Texas.

Beer In Ads #4945: Coors Genuine Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Coors Genuine Bock Beer and was published April 19, 1935. The brewery was Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The Joplin News Herald, of Joplin, Missouri. It’s interesting that they’re advertising that Coors Bock Beer will be released the next day, April 20th.

Beer In Ads #4930: It’s Here! Tivoli Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Tivoli Bock Beer and was published April 4, 1942. The brewery was the Tivoli-Union Brewing Co. of Denver, Colorado, which was originally founded in 1864. This ad ran in the Albuquerque Tribune of Albuquerque, New Mexico, with the tagline: “It’s Here! Tivoli Bock Beer.”

Left Hand & Dry Dock Breweries Merge

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Left Hand Brewing, of Longmont, Colorado, and Dry Dock Brewing, of Aurora, Colorado announced today that they were entering into a ‘partnership.’ Here’s more details from the press release:

As part of the transaction, Dry Dock’s two owners will acquire equity in Indian Peaks Brewing Company, the parent company of Left Hand Brewing Company and now Dry Dock Brewing Company. Dry Dock will immediately move all brewing production and packaging to Left Hand’s Longmont facility and will continue to operate its Aurora taproom.

“This partnership is the realization of the vision we shared during our recent Wefunder raise,” said Eric Wallace, Founder and CEO of Left Hand Brewing. “We’re building an independent craft beer platform rooted in community, collaboration, and ownership. This partnership with Dry Dock is the first real step in bringing that to life.”

Kevin DeLange, Founder of Dry Dock Brewing Company, will play an active role within the combined organization, joining Left Hand’s sales team to help expand Dry Dock’s reach within Left Hand’s national distribution network, with a focus on the popular Apricot series.

“After building the Dry Dock brand for 20 years, it was important to find a partner who shares our commitment to quality, independence, and community,” said DeLange. “We’ve known Eric Wallace and Chris Lennert for years through our work with the Colorado Brewers Guild, and they’ve always supported the industry both locally and nationally. There are significant opportunities to grow Dry Dock with Left Hand’s extensive distributor network. Together we have the opportunity to bring Dry Dock’s beers to more fans than ever before.”

Through its recent Wefunder campaign, Left Hand also expanded ownership to its wider community – building on its foundation as an employee- and veteran-owned brewery – and making meaningful progress toward its goal of becoming partially community-owned.

“We’re in active discussions with other beverage companies to join us,” said Wallace. “With the capacity, systems, and expertise we’ve developed, we’re in a strong position to support like-minded producers and work together to strengthen the future of independent craft, both here in Colorado and beyond.”

Beer In Ads #4925: Now In Season — Coors Genuine Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Coors Genuine Bock Beer and was published March 30, 1934 in the Waco Times Herald, of Waco, Texas. The ad was for the Coors Brewing, of Golden, Colorado, and it’s apparently their first release of Bock post-prohibition.

Beer Birthday: Gary Glass

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Today is the 52nd birthday of Gary Glass, former Director of the American Homebrewers Association. Gary had been with the Brewers Association for many a moon and had become the face of homebrewing in America. More recently, at least since October of 2020, he’s been brewing at Left Hand Brewing. Join me in wishing Gary a very happy birthday. And relax, drink a homebrew, if you have one.

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Gary at Anchor Brewery with his wife Erin after an AHA rally there in 2008.

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Gary talking with Fred Eckhardt at Hopworks Urban Brewery, flanked by Christian Ettinger and Brian Butenschoen, Oregon Brewers Guild Director. Photo by Oregon Brewers Guild.

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Gary Glass, Erin and Bradley Lantham, from the BA, at Anchor Brewing for an AHA Rally.

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Gary, Maya and Erin. (Photo purloined from Facebook.)

Historic Beer Birthday: Danny Williams

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Today would have been Danny Williams’ 66th birthday today, having been born exactly two days before yours truly in 1959. Unfortunately, Danny lost a battle with cancer a little over eight years ago, and passed away peacefully in his sleep on January 23, 2012. For over a decade, Danny worked for the Brewers Association as the beer competition manager for both the Great American Beer Festival and the World Beer Cup. Danny left behind two grown children and a then-8-year old son, Fletcher. His friend Ben Spencer, who’s also a good friend of mine, lets me know from time to time how Danny’s kids are doing, which is great. Join me in raising a birthday beer and giving a toast to the memory of Danny Williams tonight. Danny would have wanted it that way.

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Danny Williams and a friend at the World Beer Cup dinner in Chicago several years ago.

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Tom Nickel (owner of O’Brien’s in San Diego), Nancy Johnson, Director of GABF and Danny at Slow Food Nation 2008 in San Francisco.

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Danny in the former goldmine beer cellar.

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Danny’s Angels, after a BA event.