Wednesday’s ad is for “Coors Export Lager,” from the 1930s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a knight on his horse with the Coors logo for his shield. The text reads “OUT IN FRONT … Where Quality is the Watchword.”

Tuesday’s ad is for “Coors Bock Beer,” from the 1890s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a reproduction of an ad for Coors’ Bock Beer and the poster is titled very small in the bottom left corner, “Miss Bloomers and Bock Beer.” I have no idea who “Miss Bloomers” was specifically, but Bloomers were an alternative to dresses that women adopted beginning in the 1850s and were seen as a symbol of the women’s movement, and in fact they were named for “their best-known advocate, the women’s rights activist Amelia Bloomer.”

Monday’s ad is for “Coors’ Golden Bock,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for the NewCoors Pale Bock Beer, which as I understand it they only made for a few years just after Prohibition ended in 1933. I love that they’re quoting “noted judge of fine brews,” the lawyer-cum-beer judge “Bock Goat, Esq.” Why have I never judged with him?

Sunday’s ad is for “Coors’ Golden Bock,” from between 1933 and 1940, although it definitely looks much older. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for Coors’ Golden Bock Beer, which as I understand it they only made for a few years just after Prohibition ended in 1933, but given the appearance of this ad, it’s possible they made bock before prohibition, as well, but I couldn’t find anything definitive about that.

Saturday’s ad is for “Coors Bock,” from between 1933 and 1940. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for Coors Genuine Bock Beer, which as I understand it they only made for a few years just after Prohibition ended in 1933.

Friday’s ad is for “Coors Bock,” from around 1933 or just after. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is for Coors Bock, which as I understand it they only made for a few years just after Prohibition ended in 1933.

And here’s a reproduction of the ad which is a little darker and shows some more detail.

Thursday’s ad is for “Coors Golden Beer,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a reproduction of an ad from 1937, showing the iconic Coors waterfall.

Wednesday’s ad is for “Coors Beer,” from maybe the 1970s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is yet another illustration showing the brewery in Golden, Colorado, but it’s printed on wood for some reason.

Tuesday’s ad is for “Coors Beer,” from 1978. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a little different than yesterday’s promotional poster showing the brewery in Golden, Colorado around 1900. Besides being a newer image of the brewery, it’s meant to be a coloring book of sorts. I’m not sure how it was used, whether it was a giveaway poster or it was a part of some other promotion.

Monday’s ad is for “Coors Beer,” from 1900. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a promotional poster showing the brewery in Golden, Colorado around 1900. I love these stylized brewery illustrations that were obviously the fashion for breweries at the time. They always show the brewery in its best light, looking amazing. Someday, I’d love to do a coffee- table book of as many of them as I can find, and there are a lot of them.