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Jay R. Brooks on Beer

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Beer In Ads #3245: Tuborg Brewery

January 31, 2020 By Jay Brooks

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Friday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows an illustration of an idealized Tuborg brewhouse. The text of the poster reads “På Tuborg har vi sat et par kedler Classic mere over” which translates as “At Tuborg we have put a couple of boilers Classic over,” though I feel confident that’s close, but not quite right.

Tuborg-1993-brewery

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3244: The History Of The Car Is Almost As Old As Tuborgs

January 30, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows Tuborg beer delivery vehicles from over the years. The text of the poster reads “Bilens historie er naesten lige så gammel som Tuborgs” which translates as “The history of the car is almost as old as Tuborgs.”

Tuborg-1993-cars

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3243: A Little More Of Everything

January 29, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Tuborg, from 1998. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Pete Wibroe, of Wibroe & Partners (now Wibroe, Duckert & Partners) and according to Tuborg’s website, this is “the iconic Tuborg Classic” poster. The text at the top, “På Fad,” on the awning after Tuborg Classic makes no sense, and is translated as “on dish.” But at the bottom right hand corner of the poster, it also reads “… lidt mere af alting” which translates as “a little more of everything.”

Tuborg-Classic-Pa-Fad-1998

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3242: Make Life A Little Greener

January 28, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Tuborg, from the 1990s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is similar to a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. This one used similar thematic elements several years later, showing a toolbox containing several tools and a bottle of Tuborg beer. The text, “Gør livet lidt grønnere” is translated as “Make life a little greener.”

Tuborg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3241: Tuborg Green Jackpot

January 27, 2020 By Jay Brooks

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Monday’s ad is for Tuborg, from 1994. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. They were known collectively as Grøn Tuborg because the text on the bottom of all of the posters read “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” This one used similar thematic elements ten years later but appears to be for some kind of sweepstakes contest. The text, “Fa en spilleplade, hvor du køber Grøn Tuborg” is translated as “Get a playing board, where you buy Green Tuborg.”

Tuborg-1994-jackpot

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3240: Green Tuborg

January 26, 2020 By Jay Brooks

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Sunday’s ad is for Tuborg, from 1985-1990. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. According to what I uncovered about this ad series, it began in 1985 but was so popular it continued, with some later modifications, until by 1990 there were over 50 of them, with the best ones available to buy as a poster. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” I found this image which seems to be for a book or possibly a portfolio you could buy, I’m not sure exactly. Seven of the fifteen posters shown I featured this month, but the rest are ones I could not find individually, which is a shame because it was a very creative and inventive campaign.

Tuborg-gron-ads

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3249: Tuborg & Sunbathing Making Life A Little Greener

January 25, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features an overhead view of a woman sunbathing with a bottle of Tuborg sitting next to her on the towel. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-sunbather

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3248: Tuborg & A Park Bench Making Life A Little Greener

January 24, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features a woman in a polka dot dress sitting on a park dress holding a bottle of Tuborg. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-dress

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3247: Tuborg & A Bicycle Making Life A Little Greener

January 23, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features a person on a bicycle with a bottle of Tuborg in a basket. It likes her dress (is that a dress?) is made from the same fabric as the striped shirt ad from a few days ago. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-bike

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3246: Tuborg & A Striped Shirt Making Life A Little Greener

January 22, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features the torso-view of a disembodied man in a striped shirt holding a bottle of Tuborg against his chest. Only his hand can be seen, so I’m quite sure who he’s going to drink the beer, but c’est la vie. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-shirt

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

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