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Jay R. Brooks on Beer

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Beer In Ads #3019: DAB Grand Prix Paris

June 9, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from 1937. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m again not sure who the artist is who created this work, but it was for the Grand Prix held in Paris in 1937.

DAB-grand-prix-1937

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3018: DAB World

June 8, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from 1959. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m again not sure who the artist is who created this work.

DAB-world

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3017: DAB Airplane

June 7, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m again not sure who the artist is who created this work.

DAB-airplane

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3016: DAB At The Federal Horticultural Show

June 6, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from 1959. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m again not sure who the artist is who created this work, but it was from their participation in the Federal Horticultural Show, which was held in Dortmund in 1959.

DAB-1959-Federal-Horticultural-Show-Dortmund

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3015: The Beer Of World Reputation

June 5, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from 1938. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. I’m not sure who the artist is who created this work.

DAB-1938

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3002: Birra Italia Milano

May 23, 2019 By Jay Brooks

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Thursday’s ad is for Birra Italia, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Italia, founded in Milan, Italy, in 1906. The brand was popular until the 1970s, but then all but disappeared, although it was relaunched again in 2007, still as Birra Italia. This poster was created by German painter, advertiser, illustrator, set designer and costume designer Adolfo Hohenstein, who is “considered the father of the Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau.”

Hohenstein-Birra-Italia

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Italy

Beer In Ads #2993: Birra Pedavena

May 13, 2019 By Jay Brooks

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Monday’s ad is for Birra Pedavena, from 1910. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. The poster was created by German artist Erich Erler.

Birra-Pedavena-Erich-Erler-1910

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Italy

Beer In Ads #2980: Triumphator

April 30, 2019 By Jay Brooks

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Tuesday’s ad is for Triumphator Löwenbräu, from 1940 or 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This more recent poster is for Triumphator Löwenbräu, a doppelbock brand from the brewery, Löwenbräu AG, located in Munich. The beer is still being brewed today. No one seems to know who the artist was, and at least one source thinks he or she may have been Swiss, although most believe the artist was German.

Triumphator-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #2976: Beach Beer Couple

April 26, 2019 By Jay Brooks

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Friday’s ad is another poster for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Heinz Fehling, who created both The Beach Babe and The Worker posters the same year. It appears that he may even have used the same models. Unfortunately, I could only find this black and white example of the poster, so it’s possible it was never used. (By contrast, the other two are widely available, even today.)

Badeanzug-und-Badehose

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2975: Everyone’s Plush

April 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for December 1953, and at the top, it reads.

Jedem sein Pläsierchen,
mir mein Bierchen!

That translates roughly, very roughly I suspect, as “Everyone’s plush, me my beer!” This is definitely one of the odder captions, and I’m sure there must be some idiom that Google Translate is not picking up on. At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”

Kalenderdezember53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

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