Beer In Ads #3099: Beer Brewery To The Ship

August 28, 2019 By Jay Brooks

Wednesday’s ad is for the J. Peter Wahl Brauerei, from 1925. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the J. Peter Wahl Brauerei, which was also referred to as the Schiffbrauerei, the J. Peter Wahl Brauerei zum Schiff, or as in this ad, “Bierbrauerei zum schiff,” which means “brewery to the ship.” The brewery was located in Kaufbeuren, an independent town in the Regierungsbezirk of Swabia, Bavaria. The town is completely enclaved within the district of Ostallgäu. A brewery was known to be located there since 1540, but in 1868 it was founded as Brauerei zum schiff Th. Schmied, and the Wahl family acquired it in 1870. In 1969 it became a wholly-owned subsidiary of Stern-Brauerei Cark Funke. The poster is a beautiful illustration of a group of finely dressed men on a red boat with two swans on it, flying a Bavarian banner, with the ones not rowing drinking mugs of beer. It created by Swiss painter and poster artist Emil Cardinaux.

Beer In Ads #3093: Brauerei Haldengut Horse

August 22, 2019 By Jay Brooks

Thursday’s ad is for the Brauerei Haldengut Winterthur, from 1926. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of the brewery, probably idealized as so many of these were. The poster was created by German artist Max Feldbauer, who also painted another ad showing a team of horses pulling a beer wagon.

Beer In Ads #3090: Brauerei Haldengut Winterthur Beer Wagon

August 19, 2019 By Jay Brooks

Monday’s ad is for the Brauerei Haldengut Winterthur, from 1904. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The poster was created by German artist Max Feldbauer.

Sometimes, framed versions of the art was made to give to bars to promote the beer.

Feldbauer-Brauerei-Haldengut-Winterthur-framed

And in this ad using Feldbauer’s art, text has been added, which reads “Haldengut Biere sind wohlschmeckend und bekömmlich.” That translates as “Haldengut beers are tasty and wholesome.”

Feldbauer-Brauerei-Haldengut-Winterthur-text

Beer In Ads #3033: Walsheim Weisse

June 23, 2019 By Jay Brooks

Sunday’s ad is for Walsheim Weisse, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Walsheim-Brauerei, located near the western edge of Germany. It was founded by Friedrich Christian Schmidt in 1848, but was destroyed by airstrikes during the second world war. It was created by Swiss artist Otto Baumberger.

Beer In Ads #3031: Gambrinus Bock Bier

June 21, 2019 By Jay Brooks

Friday’s ad is for Bock Bier, from 1890. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bock and features Gambrinus riding a beer keg being pulled by two goats. The poster was published by Adolf Engel, Royal Court Press and Publishing House Berlin, Germany.

Beer In Ads #3029: DAB Kraftperle Alkoholarm

June 19, 2019 By Jay Brooks

Wednesday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This ad includes the text “Kraftperle Alkoholarm Für Sportler Genesende Mutter und Kind,” which means “Power pearl low alcohol. For athletes, recovering mothers (or convalescents), and children.” I’m again not sure who the artist is who created this work.

Beer In Ads #3028: DAB Das Bier Von Weltruf

June 18, 2019 By Jay Brooks

Tuesday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1960s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This ad includes the text “Das Bier von Weltruf,” which means “the beer of world renown.” I’m again not sure who the artist is who created this work.

Beer In Ads #3027: DAB Flaschenbier

June 17, 2019 By Jay Brooks

Monday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1960s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This ad is for Flaschenbier, which simply means “bottled beer.” I’m again not sure who the artist is who created this work.

Beer In Ads #3026: DAB Brewery

June 16, 2019 By Jay Brooks

Sunday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s or 60s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This is another illustration of the brewery, but seems more stylized, which is why I think it may be later. I’m again not sure who the artist is who created this work.

Beer In Ads #3025: DAB Kraftperle

June 15, 2019 By Jay Brooks

Saturday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This is for a DAB beer called Kraftperle, translating as “pearl force” or “power pearl.” Also, there’s the tagline “erfrischt und kräftigt ,” which translates as “refreshes and strengthens.” I’m again not sure who the artist is who created this work.

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