Saturday’s ad is for a German beer calendar, from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the bimonthly pages from the 1952 calendar, and each of the illustrations is by German artist Heinz Fehling. Because the only images I could find are small and in black and white, or greyscale, rather then post them one per day, here is the entire year.

Thursday’s ad is for Bier zu jeder Jahreszeit, or Beer – in Every Season, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the September/October page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. I didn’t initially recognize it, but finally figured out it’s a painting known as “Beautiful Coletta,” created in 1885 by artist Toni Aron. I actually used it in a post I did about the painting’s subject, Coletta Möritz, Die Schützenliesl. I suppose it’s possible Fehling copied it for the calendar, but it certainly doesn’t look like his style. Given the months for this calendar page, it’s obviously referencing Oktoberfest, but what she’s wearing looks to be from the 19th century rather than the 1950s. It’s impossible to read, but the text in upper left-hand corner is “Everywhere the pure trunk of hops and malt passed by a beautiful hand – a double pleasure!”

And this is the original painting:

Wednesday’s ad is for Bier – kühl – erfrischend, or Beer – Cool – Refreshing, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the July/August page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Beach Babe. It’s impossible to read, but the text in upper left-hand corner is “Summersun…! In the shade of the woods, on the sunny beach, cool beer Your holiday companion.”

Tuesday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the May/June page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. The imagery looks very similar to another poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “The creative man drinks beer. It strengthens and refreshes.”

Sunday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the January/February page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “For every sportsman a power source. A treat. Quench your thirst after a hot fight with cold beer.”

Saturday’s ad is for Haake-Beck, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. It was created by German artist Heinz Fehling, who also did several posters promoting beer for the German Brewers Association. He also did commercial work, like this for example, with the tagline “schmeckt besser!,” meaning “tastes better.”

Friday’s ad is for kühles Bier, or “Cool Beer,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This may have been part of posters promoting beer by the German Brewers Association, since it’s nearly identical to one with a woman on the beach and another one with a man, all of which were created by German artist Heinz Fehling. But I can only find this monochrome version of this one, so I’m not sure if they actually ever used it in the prmotional campaign.

I also found this cover of sheet music for a song called “Das Bier Lied,” of “The Beer Song,” which was also illustrated by Fehling around 1950 or 51.