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Oregon Beer Up 16%

February 15, 2007 By Jay Brooks

An Oregonian Bulletin friend (thanks Jim) sent this in. Today’s Oregonian has a two-part piece by John Foyston, a veteran newspaperman and long-time advocate of good beer. The first part, Oregon beers grow by hops and bounds, details some great news about sales of Oregon beer in 2006, where again record growth ocurred for at least the third year in a row.

From the article:

Craft brewers in the state made 3.5 million gallons more beer last year than in 2005, a 16 percent increase and the third year in a row of double-digit gains. This at a time megabrewers such as Anheuser-Busch Cos. and Miller Brewing Co. have struggled to maintain their revenues and market share.

According to figures released this month by the Oregon Brewers Guild, the state’s 79 breweries produced about 792,000 barrels of beer in 2006, or 24.5 million gallons. That’s up from 21.1 million gallons a year earlier, and makes Oregon one of the leaders in a craft beer segment growing faster than any other part of the U.S. alcoholic beverage market.

The second part is a nice profile of Portland’s Amnesia Brewing.

Filed Under: News Tagged With: Business, Oregon

The OLCC vs. Humanity

February 1, 2007 By Jay Brooks

Several people tipped me to this. According to the Oregon Brewers Festival website, after 19 years of it being a family event of sorts, the Oregon Liquor Control Commission (OLCC) will no longer allow minors at all at the Oregon Brewers Festival. Minors were allowed in previous years, though last year they were required to wear these ridiculous orange stickers. Not surprisingly, this has sparked a lot of discussion among the Oregon Brew Crew and on Beer Advocate’s forums. What did surprise me was that there were people out there who have so internalized the puritan propaganda of alcohol and children not mixing that they believe this is a good idea. That separating society into two parts, one that’s kid friendly and one that’s adults-only, is somehow a desirable way to orient the world.

Some of the most alarming are:

  • “I’m sorry, but no one under 21 has any business being at an event with “brew festival” in the name.”
  • “If I could afford micros over swill, I could afford a babysitter so that I could enjoy a brewfest without stress of watching my kids. There just has to be a better place to take the kids than something like a brewfest.”
  • “Why would anyone want to have their kids in a place where people are drinking anyway? You never know what might happen and what you might expose your kids to. It’s also a pain in the ass having strollers all over the place or having to mind yourself or edit yourself because a kid is around. Drinking experiences are meant for adults. It’s no ones fault but your own if you choose to breed. Don’t punish the rest of us because you have to have everything cater [sic] to you because your [sic] a parent now.”

Wow, I find these comments pretty frightening and unenlightened. But let’s look at the sentiments themselves.

According to the first person, no family should ever attend a beer festival. It’s simply not possible. I apparently have no business being there with my wife and our two young children. I have to make a choice, it’s either beer or my family. I guess I can’t have both. Heaven forbid we spend a day in the sun by the river with a picnic lunch and enjoy some good beer, too. How dare I wish to share such an experience with my loved ones and show them how beer is an integral part of society, not something separate to be feared, avoided or worst of all, binged on after the arbitrary prohibition of age is removed. The nerve of me for wanting to show my children what responsible drinking looks like so they can model such positive behavior when they get older.

The second comment is even more of a head-scratcher. This person appears to assume that the only reason someone might take their family to a beer festival is they were too poor to afford a babysitter. Is is possible he can’t conceive of someone actually wanting to spend time with their children? If he finds parenting too stressful to involve his kids at a fest, by all means he definitely shouldn’t, but I don’t understand why he feels the need to restrict the rest of us who actually like having our family members around us. Are there better places to take the kids? Personally, anyplace my family can all be together is a great place. Sometimes we do things I want to do, sometimes the kids get to decide. That’s what families do, they take turns and share experiences so everyone’s life is a little richer and more varied. Just because I’m a parent now doesn’t mean I have to spend all my weekends at Chuck-E-Cheese.

But it’s the last one that really deserves attention, because it’s so unbelievably laced with ignorance and selfishness disguised as advocating freedom for adults. So, one by one, then.

Why would anyone want to have their kids in a place where people are drinking anyway? You never know what might happen and what you might expose your kids to.

Why would I not want my family to be where I am? Why would I care if adult things are taking place in the presence of my children? I make my living from alcoholic beverages, should I be ashamed of that and shield my kids from knowing what they are? What could I possibly “expose” my kids to that they can’t see on television. And frankly, what better place for them to be “exposed” to things than at a place where their parents are there to explain, interpret and teach them about life. I don’t understand the mentality that believes children must be locked away and protected from everything the world might throw at them. That’s how you raise a child who can’t deal with anything different, or adapt to new challenges and situations or is just plain afraid all the time.

It’s also a pain in the ass having strollers all over the place or having to mind yourself or edit yourself because a kid is around.

Ahh, poor baby. Now I’m really feeling bad for this person. She has to be inconvenienced by not having wide open spaces to walk around. There might be things in her way, restricting her free movement. She might have to take a couple of steps to one side and walk around a stroller. Wow, what a hard life she has that she’s actually concerned about how that effects her and makes her life so difficult. And why does she feel she has to act or speak differently if children are around? Does she normally swear like a drunken sailor when there are no children about? And now I’ve burdened her by bringing my kid within earshot of her so that she feels like she has to think of another way to talk, and I can just imagine how difficult that must be. Assuming for a moment that I care if she swears around my kids — I don’t — is it such a burden to her delicate sensibility that she has to express herself more genteelly?

Drinking experiences are meant for adults. It’s no ones fault but your own if you choose to breed. Don’t punish the rest of us because you have to have everything cater [sic] to you because your [sic] a parent now.

Wow, it’s my own “fault” I chose to start a family. I hope she’s not still blaming her parents for making a similar decision. Apparently I’m punishing her because I decided to further the human race. I suppose we should all be pleased that this particular person chose not to breed. In a later comment, she actually claims to still “love” the little tykes, just not if they’re in her way or are a buzzkill to her having a good time. Without getting too melodramatic, what does she think would happen to the future of the human race if everyone decided to just get drunk and not have children, which is apparently her ideal society. Because ostensibly wanting a world where both children and adults can co-mingle is a selfish desire.

Where exactly did she get the idea that “drinking experiences are meant (exclusively) for adults?” Travel to almost any nation on the earth and you’ll find in a majority of them that alcohol and entire families coexist quite seamlessly, and with far fewer problems with binge drinking than we experience. But that’s the price our society has to pay. Keep children from seeing responsible drinking and make it the huge forbidden taboo that it is, and you see what happens. Not only does it create adults who can’t see the value in teaching their children how to be adults and engage in so-called adult activities responsibly but you also create people so selfish that to suggest that they might have to curb their behavior in public is akin to them being punished. What a tough life this woman has that she can’t stand to be dictated how to behave because there are children present. Does it mean that she walks through life avoiding children so that she can be herself and not mind what she says or what language she uses? Are there no adults that might not appreciate her endless cacophony of profanity she feels free to use in kid free zones? She must be a joy to be around.

Happily, not everyone is like this woman. Many people do see the OLCC’s draconian laws for what they are. For example.

Though I have but one wee one, I have LOVED the fact that my family — all 3 of us — can partake in my passion the last weekend of July. We always have gone just as the festival opens on Saturday — when the lines are non existent and the college “let’s get smashed” crowd is still comatose from the night before. While there will always be irresponsible morons where ever you go, for the most part it’s a wonderful family experience.

And.

I just don’t buy your argument that if we can afford micros, we can afford a baby sitter. Drinking the good stuff is a passion and a luxury and it’s BECAUSE it’s a family event that I can afford the indulgence.

We hear it over and over and over again, but I can’t stress enough my belief that responsible drinking starts at home and there is NOTHING wrong with including families in events where alcohol is present. Though there may be drunken boobery as far as your eyes can see, the real young ones will only pay attention to what YOU are doing. And if what they see is an adult drinking beer responsibly, then THAT is what they will learn.

I love Oregon and the fact that, for the most part, Portland is a pretty enlightened society, but rulings like this are an embarrassment and a reminder that, great as it is, our lovely city really isn’t THAT much different from the rest of the country.

One aspect this debate also overlooked is that the OLCC does allow minors to be present at wine events. For example, as one brew crew member relates.

The OLCC discriminates against beer drinkers as they allow kids to wine events. There will be 65 wineries at the Oregon Seafood & Wine fest next weekend and kids are welcome. Please don’t hesitate to let them and your governor know how you feel being unfairly treated as a beer slob, instead of as a wine snob!

So it’s not really enforcing Oregon’s minor posting law as the OLCC claims, or else children would not be permitted at any event that is predominately a drinking event as the law states. It’s again about unfairly treating beer as a negative in society while allowing wine to be perceived as a positive. How else to explain it?

Or as legendary beer writer Fred Eckhardt put it:

This is the same jerk who ruled that the Great American Distillery Festival could only allow THREE (that’s right THREE) quarter ounce tastings of the distilled liquors there. THREE. This at a festival where one could then BUY as many full strength mixed drinks as he/she wished for, while appearing sober, but sane sampling? Forget it. These guys have far too much power. IT’S A CLASS ACT IN STUPIDITY. THE OLCC IS regulating these things in a PUNITIVE MANNER. That’s not rational. If this A**hole would check he’d find that no self respecting child on the planet would drink anything as hoppy and dark and roasty as ANY craft beer. Kids don’t like this kind of beer. Like dry wine, it’s an acquired taste and it doesn’t really come until one is almost old enough to graduate from College.

The fact is that very few of the bigger beer festivals, in this country at least, do allow minors so there really aren’t that many opportunities to annoy non-breeders by traveling with our children. So it’s especially troubling to see one of the few that still was relatively kid-friendly change to adults-only. Frankly, I think this sends the wrong message about beer. It should not be restricted and separated from society because it is a part of society. To pretend otherwise is dishonest and does society a great disservice.

If you’ve been to the OBF, as I suspect many who’ve commented have not, you’d know it’s held in a very large space with big circus-sized tents and large open grassy areas overlooking the Willamette River. There’s plenty of room for both adults and families with children. There is plenty of food available and other activities, as well. It could easily be turned into much more of a family event if not for neo-prohibitionist agendas. The irony that this debate is raging around Portland should not be lost on anyone. There are more breweries within Portland’s city limits than anywhere else in America, meaning a good portion of the town’s economic health can be attributed directly to beer. Usually following the money would lead you to a government that actually cares about an industry contributing to its fiscal stability. But the wild card here is prejudice. Prejudice against vice, against the perception that beer is a social evil. And the number one tactic of neo-prohibitionist groups, as well as many other similarly misguided causes, is that old canard of protecting the children. As I’ve said many times here before, don’t you believe it. Family values is a euphemism for imposing a rigid set of values on everyone else. Because the truth is every family has its own set of values. And mine include enjoying a sunny day at a beer festival along with my wife and kids. Will my being there ruin the experience for someone else? If it’s that woman I’m punishing with my wanton procreation, I certainly hope so.

Filed Under: Editorial, News Tagged With: Law, Oregon, Portland, Prohibitionists

New Laurelwood Pub Closer to Opening

January 31, 2007 By Jay Brooks

The newest Laurelwood Public House at 51st and Sandy in Portland. According to a recent newsletter, “We’ll let all of you know when we’re close to brewing and even more importantly, when the pub will be opening. Things have been moving along quickly in recent weeks and the long wait should be over soon.” There are new photos now posted to the Laurelwood Live Blog.

Filed Under: News Tagged With: Oregon, Portland, Press Release

Extreme Kitchen Kegs

January 30, 2007 By Jay Brooks

My friend and fellow beer writer Lisa Morrison’s new kitchen remodel, along with its new built-in keg system was the subject of a piece in the local paper. There was no link to it, but luckily the Portland Beer Blog re-printed it under the title Liquid Assets. Her and husband Mark Campbell’s new kitchen will also be part of a feature article I did recently for an upcoming issue of Beer Advocate magazine.

Lisa with fellow Portland beer writer Fred Eckhardt.

Lisa and Mark’s built-in keg system. The kegs are housed in the basement.

Filed Under: Just For Fun, News Tagged With: Oregon, Portland

Portland’s New Name

January 13, 2007 By Jay Brooks

Portland has had many nicknames. While the “City of Roses” is perhaps the most well-known, it’s also been called Beervana, Bridgetown, PDX, Puddletown, Rip City, River City and Stumptown. And apparently President George I used to refer to Portland as “Little Beirut” because protesters dogged his visits there, but so far that one hasn’t really stuck.

But now add one more to the list. Yesterday, Mayor Tom Potter officially declared Portland “Beertown.” He kicked off the naming ceremony by pouring the first pint of BridgePort Brewing’s new seasonal, Beertown Brown. Whether the whole event was one elaborate publicity stunt certainly seems possible, even probable, but even so what a great coup for them. Unlike Seattle, Portland’s official tourism website features quite a lot of positive information about beer and Portland’s beer scene.

Also, no word as to how the Brewers Association feels about Portland appropriating their domain name. Their website address is beertown.org.

Filed Under: Just For Fun, News Tagged With: Oregon, Portland

Widmer & Redhook Discuss Possible Merger

January 4, 2007 By Jay Brooks

The Oregonian is reporting today that merger talks between Portland’s Widmer Bros. Brewing, the largest craft brewer in Oregon, and Seattle’s Redhook Ale Brewery were disclosed on Wednesday through a mandatory regulatory filing by both Redhook and Anheuser-Busch — who owns almost 40% of Widmer and just over one-third of Redhook.

Although Widmer is probably the healthier company, Redhook (because it is traded on NASDAQ) will likely be the buyer in the deal. Rob Widmer reportedly has said that because it involves a public company that much more will be in the open due to regulatory disclosure requirements. He also stated that it is much too early in the negotiations to say when or even if anything will come of the talks.

The Seattle Times also has a more in-depth article on the talks.

Filed Under: News Tagged With: Business, Oregon, Portland, Washington

From the Field: Lisa Morrison at the Portland Holiday Ale Fest

December 18, 2006 By Jay Brooks

A couple of weeks ago the Portland Holiday Ale festival was held in the Rose City and award-winning beer writer — and Portland resident — Lisa Morrison was on hand to sample the holiday beers. Lisa filed this report along with a few pictures from the festival. Thanks, Lisa, for sharing the festival with us!

I don’t have a lot of detail on how well the fest was attended or anything, but I do know the “buzz” beer was called Jim, named after Jim Kennedy, one of the patriarchs of Portland beer and, really, one of the founding fathers of the good beer movement nationally. It was created by Preston Weesner and Alan Sprints (Hair of the Dog). It was conceptualized one day when the two were sitting around talking and enjoying some beer and cheese. Preston said Maredsous 8 was always a “Jim beer” for him in that he thought of Jim whenever he enjoyed it. They worked on a blend of some Hair of the Dog beers with a keg of M8 and Alan painstakingly aged it in oak barrels until the fest. Truly a one-time, one-of-a-kind beer that was appreciated and celebrated by all. A fitting tribute to a really great guy.

Fest-goer Eric Bressman shows off a T-shirt from recent travels while enjoying a beer at the fest.

Having some fun at the Holiday Ale Festival.

Chris Crabb, who does PR and is an organizer for the event, keeping chaos under control. With a smile, even!

Filed Under: Events Tagged With: Festivals, Oregon, Photo Gallery, Portland

Eckhardt on Cheese

December 14, 2006 By Jay Brooks

Today’s Statesman-Journal from Salem, Oregon has an article interviewing Fred Eckhardt and Rogue brewery owner Jack Joyce about the joys of pairing cheese with beer.

Filed Under: Food & Beer, News Tagged With: Oregon

Full Sail’s LTD Series

December 12, 2006 By Jay Brooks

Full Sail Brewing of Hood River, Oregon announced a new limited series of beers to celebrate their 20th anniversary. The “LTD Series” 01 will be released this month.

From the press release:

Hood River, Or – For the last year the Full Sail brew-masters have been working to develop a special line of beers to celebrate their 20th anniversary. “We are proud to announce our ‘LTD Series’ bringing to our customers new import-style beers in an elegant yet delightfully fun packaging,” said Irene Firmat, Full Sail’s Founder and CEO. The LTD Series is Full Sail’s entry into the fastest growing craft beer category — Seasonal Beers.

“Our Seasonal line emphasizes and builds on our brand mantra – both the world class quality of our beers (LTD – Limited Edition) and our celebration of independence (LTD – Live the Dream),” continued Firmat. The LTD series will be available in six-packs and will begin shipping from the brewery December 2006.

The newly designed bottle labels describe LTD Bottling 01, as an easy drinking, albeit wicked awesome limited edition lager. Featured on the six-pack is a “Malt-O-Meter” that will tell you at a glance that LTD is a medium bodied, copper colored lager with subtle hop accents, and a caramel aroma, that goes down smooth. For the beer aficionados, or the aspiring ones, the bottom of the six-pack features an easy to read chart of “Today’s Recipe”, including hop (Czech Saaz, Hallertauer) and malt varieties (caramel, chocolate and wheat), plato (16 degrees), I.B.U. (26), alcohol by volume (6.4) and even secret sauce! Full Sail will follow up LTD 01 with another new limited edition bottling LTD Number 02, this spring.

“2007 is our 20th year of being fortunate to be doing what we love, brewing beer. So we are dedicating LTD to everyone who’s living the dream, whatever that dream might be. Our dream was to start our own brewery, run it our own way, and do it in an unreal place where all summer the wind pumps and all winter the snow dumps,” said Firmat. “If you’re living your own dream, then cheers to you!”

The “LTD Series” will be available in six-packs this month. I din’t know if you can quite read it, but the six-pack carrier reads “From Our Ace Crew of Libationary Wunderkinds” and also a “An Easy-Drinking Albeit Wicked Awesome Limited Edition Lager.”

Filed Under: Beers, News Tagged With: Oregon, Press Release, Seasonal Release

The Brewster of Salem

November 18, 2006 By Jay Brooks

The term “brewster” for a female brewer was used as far back as 1308, according to my O.E.D., when it was common for beer to be made by the woman of the household. Like many early crafts, once the industrial revolution changed the way our society functioned, men generally took over as brewers with the rise of commercial breweries. There were, of course, many commercial beer ventures before that time, but it was the mid-1800s that sealed the fate for the majority of female brewers, and the term fell into disuse. I actually have always liked the word, and I know several women brewers who also prefer the term. Today, only about 10% of all brewers are female.

One of them is Jen Kent, who was named the brewer at Thompson Brewery & Public House in Salem, Oregon at the end of July. Thompson’s is part of McMenamins chain. According to a profile in today’s Salem, Oregon Statesman Journal newspaper, Kent is called “the brew goddess” by her fellow workers and customers. It’s a nice name too, and certainly implies more power than a brewster. Teri Fahrendorf is also quoted in the profile, though she’s referred to as “a respected elder,” a label I think she’d probably object to. I certainly don’t think of Teri as an elder, though I do have the utmost respect for her. All in an all, a pretty good article.
 

Jen Kent, brewster at McMenamins’ Thompson Brewery & Public House in Salem, Oregon.
(Photo by Andrea J. Wright, Statesman Journal)

Filed Under: News Tagged With: Mainstream Coverage, Oregon, Profiles

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