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Jay R. Brooks on Beer

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Historic Beer Birthday: Fred Eckhardt

May 10, 2025 By Jay Brooks 11 Comments

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Esteemed Portland beer writer Fred Eckhardt would have turned 99 today. Portland’s Fred Eckhardt was a living legend, especially in his home city, having pioneered writing about and defining beer styles with his early book on the subject, The Essentials of Beer Style, published in 1989. FredFest, a Portland beer festival honoring Fred has been held around his birthday since he turned 80 and was still being held without Fred in attendance for several years. Join me in raising a toast to Fred’s memory, and wishing Fred a very happy birthday.

Fred Eckhardt and me at the Great American Beer Festival in 2005.
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At the Celebrator’s 18th anniversary party in February. From left: Shaun O’Sullivan, from 21st Amendment, Fred Eckhardt, the woman who wanted this picture of all her beer writing “heroes” in the first place, me, Tom Dalldorf, Celebrator publisher, and Randy Griggs, with DBi and the BN.
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Fred with fellow Portland beer writer Lisa Morrison.
Alan Sprints, of Hair of the Dog Brewery, with Fred Eckhardt, at Hair of the Dog’s open house in 2008 during OBF.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon, Portland

Beer In Ads #4958: Weinhard’s Bock Beer

May 3, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Renner & Weber Bock Beer and was published May 3, 1915. The brewery was the Henry Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in The Astoria Evening Budget, of Astoria, Oregon.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon, Portland

Historic Beer Birthday: Robert “Mac” MacTarnahan

May 1, 2025 By Jay Brooks

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Today is the birthday of Robert “Mac” MacTarnahan (May 1, 1915-October 25, 2004), one of Oregon’s most famous athletes. Mac was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in his honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.

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Brewer Alan Kornhauser, Mac and Portland Brewing co-founder Fred Bowman.

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Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:

Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.

Filed Under: Birthdays Tagged With: Birthdays, Oregon, Portland, Sports

Beer Birthday: John Maier

April 27, 2025 By Jay Brooks

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Today is John Maier’s 70th birthday — The Big 7-O. John had been the head brewer at Rogue Ales for as long as I can remember, though he more recently retired. He’s won countless awards, pioneered numerous new styles and been instrumental in the rise of the Pacific Northwest’s beer scene. Join me in wishing John a very happy birthday.

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At the Sasquatch Beer Festival. John Maier, sandwiched by Jamie Floyd and Nikos Ridge, both from Ninkasi Brewing.

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Rogue owner Jack Joyce, Portland Mayor Potter and John pose for photos at the opening of the Oregon Brewers Festival in 2007.

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John at the Brew Am gold tourney several years ago. Photo courtesy of Bob Brewer, from his Picasa gallery.

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A portrait of John at Rogue by Gregg Hinlicky.

Filed Under: Birthdays Tagged With: Oregon

Historic Beer Birthday: William H. Biner

April 16, 2025 By Jay Brooks

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Today is the birthday of William H. “Billy” Biner (April 16, 1889-January 5, 1953). Biner was a journeyman brewer who worked for numerous breweries over his long career. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent two of his sons, including Billy once he’s finished with a career as a boxer, to brewing school in Milwaukee. Biner’s first brewing job was at the Phoenix Brewery in Vancouver, British Columbia in 1912. He then worked as the brewmaster for at least eight more breweries, from Los Angeles to Canada. The breweries he worked at included the Mexicali Brewery; the Orange Crush Bottling Company in L.A.; the Mexicali Brewing Company again after it was rebuilt following an earthquake; then the Kootenay Breweries, Ltd. in both Nelson and Trail, in BC, Canada; followed by the Ellensburg Brewing Co. in Washington, and then in 1937 he founded his own brewery, the Mutual Brewing Company. But it didn’t last thanks to World War II and supply issues, and it folded. Afterward, he moved on to both Sicks’ Century Brewery in Seattle and the Silver Springs Brewery in Port Orchard, Washington. Finally, he ran the East Idaho Brewing Co. in Pocatello, Idaho until 1946, when he retired from brewing and bought his own bar, the Leipzig Tavern in Portland, Oregon. He stayed there until a year before he died, which was in 1953.

You can read his biography at Brewery Gems, written by Gary Flynn working with Joseph Fulton, the grandson of Billy Biner.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: British Columbia, California, Canada, History, Idaho, Oregon, United States, Washington

Beer In Ads #4929: Globe Bock Beer

April 3, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Globe Bock Beer and was published April 3, 1935. The brewery was the Globe Brewing Co. of San Francisco, California, I think, which was originally founded in 1907 as Acme Brewing, though became Globe Brewing after 1920. This ad ran in the Daily Astorian of Astoria, Oregon, with the tagline: “Globe Bock Beer is now available!”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon

Beer Birthday: Joe Tucker

March 13, 2025 By Jay Brooks

rate-beer
Today is the 57th birthday of Joe Tucker, the Executive Director at Rate Beer. He used to run the website from his Vineyard bunker in Sonoma, California, although a couple of years ago he relocated to the Rose city of Portland. Because I’m in the Bay Area, I used to run into Joe from time to time, and usually at the annual hop picking day at Moonlight Brewing, though we flew to San Diego together a few Decembers ago to visit Stone Brewing, too. More recently, he asked me to be the Emcee for the Rate Beer Best awards held in late January in Santa Rosa, which was great fun. Unfortunately, ABI, who bought the platform a few years ago, recently announced they were shutting it down. Join me in wishing Joe a very happy birthday.

Vinnie Cilurzo, me and Joe at the Pliny the Elder release a few years ago at Russian River Brewing.

Rate Beer's Hop Press staff
Joe with some of the Hop Press staff — Ken, Ashley, Mario and Mark — at Triple Rock’s Sour Fest 2010.

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At Fred Abercrombie’s Craft Beerd’s book launch party at Taps. Left to right; Fred Abercrombie, Ken Weaver, Anneliese Schmidt, Joe and Ron Lindenbusch, from Lagunitas.

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The day after we tried all of Stone’s Vertical Epic’s in San Diego; with Steve Wagner, me, Joe, Jason and Todd Alstrom and Greg Koch.

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Joe and me at the RateBeer Best festival in Santa Rosa a few years ago.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California, Oregon, Websites

Beer Birthday: Tonya Cornett

March 4, 2025 By Jay Brooks


Today is Tonya Cornett’s 56th birthday. Tonya was the brewmaster of Bend Brewing in Oregon, for a number of years, but several years back moved to another Bend brewery — 10 Barrel Brewing — to become their R&D brewer. She was featured prominently in the film, The Love of Beer, and more recently Beers of Joy. Tonya’s a great brewer and, of course, being born 1 day and ten years after me makes her a terrific human being, too. Join me in wishing Tonya a very happy birthday.

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Tonya and me during a visit to Bend a couple of summers ago.

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Tonya at GABF in 2008.

Tonya Cornett, from Bend Brewing, with Larry Horwitz from Iron Hill
Tonya with Larry Horwitz from Iron Hill at the 2009 GABF.

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With Tomme Arthur of Port Brewing/The Lost Abbey at Falling Rock in Denver.
(Special thanks to Sage from the Lost Abbey for photos 2 and 4.)

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Elva Ellen Kowald, Tonya and Teri Fahrendorf at the Craft Brewers Conference in Chicago.

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Tonya and Megan Flynn, former publisher of Beer West, then-Beer Northwest, at GABF in 2010.

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Meeting for a quick beer in Bend a few years back.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon

Beer Birthday: Art Larrance

February 26, 2025 By Jay Brooks

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Today would have been the 81st birthday of Art Larrance, co-founder of the Oregon Brewers Festival, and also a co-founder of Portland Brewing, too. Unfortunately, Art passed away last year. Art also started the Raccoon Lodge, in 1998, and then launched the Cascade Barrel Brewing House to concentrate on sour beers. In 2012, Art was named Restaurateur of the Year by the Oregon Restaurant & Lodging Association. But I know him best for his continuing work on OBF, which he’d been doing since the beginning of time, or at least 1988. Join me in raising a toast to Art.

Rick Lyke, me, Art and Charles Willet at OBF in 2011.
Pedicab leading the OBF Parade with Grand Marshall Fred Eckhardt and Art in 2011.
Jamie Emmerson, from Full Sail, with Art at the OBF Parade in 2009.
Art in 2009 with then-mayor of Portland Sam Adams.

Filed Under: Birthdays Tagged With: OBF, Oregon, Portland

Beer Birthday: Larry Sidor

February 18, 2025 By Jay Brooks

crux-fermentation
Today is Larry Sidor’s 75th birthday. Larry brewed for a long time at the Olympia Brewery in Washington before moving on to Deschutes Brewing Co. in Bend, Oregon. He left Deschutes at the end of 2011 to strike out on his own, and opened the Crux Fermentation Project, which is also in Bend. Larry’s a great brewer, of course, and an even nicer person. Join me in wishing Larry a very happy birthday.

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Steven Pauwels (Boulevard Brewing), me, Mark Campbell, Larry and Lisa Morrison at Apex in Portland during OBF two summers ago.
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Larry with Alan Sprints (from Hair of the Dog) and Gary Fish (owner of Deschutes) at their downtown Bend brewpub when we visited there a few years ago on a family vacation.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon

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