Monday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Why Not Turn Nerve Exhaustion Into Healthy Vim and Vigor,” it looks more like an ad for medicine than a non-alcoholic beverage. Is there anything Pabst Malt Extract couldn’t cure?

Sunday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re complexion is pale and colorless, just drink up. Pabst Malt Extract will fix that in no time, making your cheeks flush with color. You’ll be in the pink.

Saturday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re getting old, with “the cold blue shadow” being cast over you, no need to worry. Just drink Pabst Malt Extract and you’ll be playing in golf in no time.

Friday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, they ask, essentially, have you ever been really, really sick? To the point where you weren’t sure if you’d pull through? Well if you’d regularly used Pabst Malt Extract the road to recovery would not only be more assured, but quicker, too.

Thursday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re tired, fatigued or just over-nervous, Pabst Malt Extract cures all that and can give you “perfect health,” just like the “Pabst Extract Girl” shown in the ad, who’s using her vitality to write letters, lots and lots of letters.

Wednesday’s ad is from Pabst, from 1905. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, apparently they’re warning of the dangers of not regularly drinking Pabst Malt Extract. Otherwise you might end up as a cat lady.

Tuesday’s ad is from Pabst, from 1904. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, apparently bought the original painting “Baby’s First Adventure” by Herman Kaulbach for a promotion. Just buy six bottles of Pabst Malt Extract, and get a free reproduction of the painting. I wonder if that worked? Pabst considered it “the prettiest, most artistic picture of the day,” but I’m not so sure.

Monday’s ad is from Pabst, from 1904. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, they’re suggesting that one way a person can “rise above his station” is to imbibe Pabst Malt Extract.

Sunday’s ad is from Pabst, from 1903. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you have a tough job, Pabst Malt Extract can help. Even if you’re a mailman facing “the bleak winds of spring” it can help you “keep up your vitality.”

Saturday’s ad is from Pabst, from 1903. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a confident-looking woman is riding a horse straight toward us, demonstrating the “abundant health” she’s achieved by drinking Pabst Malt Extract.