Historic Beer Birthday: Charles William Bergner

December 20, 2025 By Jay Brooks Leave a Comment

Today is the birthday of Charles William Bergner (December 20, 1854-May 4, 1903). He was the son of Gustavus Bergner, who bought into the brewery Engel & Wolf, and renamed it Bergner & Engel, and it later became the Bergner & Engel Company.” William Bergner, as was best known, was born in Philadelphia, but learned to be a brewer in Germany. “He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association.”

This is his obituary from Ambler Gazette, of May 7, 1903:

Businessman. He co-founded the Bergner and Engel Brewing Company, which was located in the Brewerytown Section of Philadelphia, and was at one point the 3rd largest brewer in the United States.
C.W. Bergner Is Dead. Well-Known Brewer Dies in Philadelphia. Death Results from Paralysis of the Heart–Sketch of His Active and Successful Life–Mastered the Brewing Business–His Many Interests.
Charles William Bergner, president of the Bergner & Engel brewing company, died Tuesday at 10 o’clock a.m. in Philadelphia. His death came suddenly, although he had been in ill health for nearly two years. He had a malady of the stomach, liver and kidneys which brought on an acute affection of the heart that proved fatal.
Last year Mr. Bergner went to the mountains of Scotland by order of his physician and his health was much improved in consequence. He came back feeling quite well and continued so for some months. He left his office a week ago with a sharp attack of indigestion, which developed into paralysis of the heart.
Mr. Bergner was born in Philadelphia, Dec. 20, 1854, and was the only son of Gustavus Bergner, who until his death in May 1883, was president of the Bergner & Engel Brewing company, which he had founded. The son received his early education at a private academy in Philadelphia and at the high school at Lawrenceville, N.J. He afterwards studied at Augsburg and Munich, in Germany, and spent three years in travel in Europe.
Returning to this country he mastered the brewing business in every detail, serving in every part of the great establishment of which his father was the head. This was in 1873. His progress in this practical education was rapid and he assumed duties of greater and greater importance after his father’s death, until in 1891 he was elected president of the company.
Mr. Bergner became interested in several financial and industrial institutions, but at his death he was connected with only two, the Standard Ice company and the bank of the Northern Liberties. Of the former he was president and of the latter a director. He had been a director of the Commercial National bank, the Delaware Insurance company, and the Teutonic Insurance company, and vice president of the Guarantors’ Indemnity Company of Pennsylvania.
He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association. He was consul for the kingdom of Belgium, and in 1888 was vice president of the United States commission to the Brussels exposition. The king of the Belgians conferred upon him the following year the order of Leopold.
He was president of the board of trustees of the Medico-Chirurgical hospital, but resigned that position in January, 1898. He was a life member of the Union League club, a member of the Art club, the Historical society, the Franklin institute and all the German societies of Philadelphia. He sold his house at 1627 Walnut street about a year ago and since then has resided altogether at his country place in Ambler, which was erected over a dozen years ago at great cost and is one of the most beautiful and complete in this region.
A widow, a son, Gustav, and a daughter, Catharine, who is the wife of Charles Bispham, survive him. Mrs. George A. Fletcher, his sister, resides at 216 North Thirty-fourth street, Philadelphia, in winter and at Radnor in summer. Mr. Bergner was very charitable in a quiet and unostentatious way. He did not speculate either in real estate or in stocks.
The funeral will be at noon this Thursday at the family residence, Ambler, and the interment will probably be in West Laurel Hill cemetery.

And this is his entry from The Cyclopædia of American Biography, published in 1918, James E. Homans, editor:

BERGNER, Charles William, president of the Bergner and Engel Brewing Company of Philadelphia, and Belgian consul, b. in Philadelphia, Pa., 20 Dec., 1854; d. at his country home, Ambler, Pa., 4 May, 1903, son of Gustavus William (1832-83) and Catharine Christine (Wehn) Bergner. The Bergners came into prominence in mediæval Europe as early as the First Crusade, and the subsequent history of the family can be traced through a line of distinguished ancestors, dating from that time. The first member of the family to come to America was Charles William Bergner, grandfather of the subject of this review. He was a woolen goods manufacturer, the owner of extensive dye factories, and the Burgomeister (mayor) of Crimmitzschau, Saxony, Germany, where he lived. In 1849 he visited America. While in Philadelphia he loaned a sum of money to a brewing establishment, and the firm becoming insolvent soon afterward, he found himself, as chief creditor, obliged to assume control of the business. Thrust by accident into a vocation about which he knew nothing and being in a strange country, this man, who possessed the loftiest ideals and who, by inheritance and training, was of the highest type, — could not adapt himself to the vastly changed conditions of his life, and soon succumbed under the strain and died. He had succeeded, however, in laying the foundation of the house of Bergner and Engel. Gustavus William Bergner, son of Charles William and Johanne Fredericka (Richter) Bergner, was ambitious for a mercantile career, and at the age of sixteen entered a chinaware firm in Philadelphia, and on account of his exceptional ability was soon afterward offered a partnership in the business. The death of his father, however, prevented his acceptance of this opportunity and made him the head of the brewing enterprise. Under his successful management it became one of the large establishments of its kind. His son, Charles William Bergner, and the second of the name to assume the management of the business, received his early education in the private schools of Philadelphia, and was prepared at Lawrenceville, N. J., to enter Princeton College, but completed his studies in Germany, after which he entered the celebrated brewing schools of Munich and Augsburg, in order to perfect his knowledge of the practical part of the industry. He returned to America in 1873. He, however, had little predilection for an industrial career and wished to adopt a profession, preferring that of the law. Soon after his father’s health failed and the son, prompted by motives of filial duty and affection, took his place in the firm of Bergner and Engel in a modest capacity. Naturally an able business man, he did not long remain in this subordinate position, but was soon promoted to a clerkship and later made head bookkeeper. On the death of his father, 6 May, 1883, and later that of Charles Engel and his son, Theodore, Charles William Bergner (2d) assumed the entire management of the business. In 1890, upon the formation of a stock company, he was elected president of the Bergner and Engel Brewing Company, an office which he filled with unvarying success until his death. Because of his unusual knowledge of every branch of the business, his untiring energy and active interest in all matters pertaining to the brewing industry, and the high-minded persistence with which he carried out the splendid moral standards and business traditions of his ancestors, Mr. Bergner came to be regarded as one of the foremost figures in his line of industry in the United States. For five successive years he was elected president of the Philadelphia Brewers’ Association, and in 1896 was made president of the United States Brewers’ Association, of which organization he had served as president of the board of trustees for many years. He was actively associated with various other industrial and commercial enterprises, and was a director of the National Bank of Northern Liberties and the Delaware Insurance Company. He was also interested in a number of charitable and educational institutions. In 1895 he was appointed Belgian consul in Philadelphia; and as a mark of appreciation for his services at the International Exposition, held in Brussels in 1896, King Leopold of Belgium bestowed upon him “The Order of Leopold.” He was a man of great culture and was passionately fond of music and all the fine arts. He was a bibliophile, and possessed a very fine library and also had a large and valuable collection of rare engravings and etchings. He was a member of the Grolier Society, the Fine Arts Club, the Historical Society, and the Union League Club of Philadelphia. Charles William Bergner was married to Ella Annear, daughter of John and Anne (Wotton) Annear, in Philadelphia, 9 March, 1874. Of this marriage there were four children: Gustavus William Bergner, who is now president of the Bergner and Engel Brewing Company; Catharine Christine, deceased, who married Charles K. Bispham; Anita Ella, and Otto William, both deceased.

Historic Beer Birthday: John Fritsch

December 15, 2025 By Jay Brooks

Today is the birthday of John Fritsch (December 15, 1827-July 2, 1906). He was born in Germany, but came to America, settling in Philadelphia, Pennsylvania, in 1846, when he was 19 years old. He became foreman of the Blaess & Burgman Brewery, and later married the boss’s daughter, Elizabeth Blaess. He thereafter opened his own brewery, John Fritsch Brewing, but when his son Emile joined him in the business, changed the name to the John Fritsch and Son Brewery. The brewery closed for good a year after his death, in 1907.

Here’s his obituary from the Western Brewer and Journal of the Barley, Malt and Hop Trades:

I wasn’t able to find very much additional information about Fritsch or his brewery. He did, however, sue a newspaper editor for libel in Harrisburg. This short article is is from the Harrisburg Telegraph, from Harrisburg, Pennsylvania on March 16, 1879:

Then two days later, the Harrisburg Telegraph for March 18, 1879 had this fuller report:

Beer In Ads #5125: The Beer Drinker’s Corner By Joe Ortlieb

November 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ortlieb Bock Beer, which was published on November 25, 1968. This ad was for the Henry Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer, but an Ortlieb was in involved in the brewery by at least 1879. It became known as the Henry Ortlieb Brewery in 1893 and continued under that name until 1981. This ad ran in The Morning Call, from Allentown, Pennsylvania. It’s an early example of ad masquerading as news under the titled “The Beer Drinker’s Corner,” and purportedly written by “Joe Ortlieb, Brewmaster.”

Historic Beer Birthday: Henry Flach

November 23, 2025 By Jay Brooks

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Today is the birthday of Henry Flach (November 23, 1835-November 13, 1896). He was born in Hessen, Germany and emigrated to American when he was 16, in May of 1852. In 1880, Flach and a partner, John Henzler, bought Morris Perot’s Brewery in Philadelphia (which had opened just two years before, in 1878), who operated it as Henzler & Flach until 1885, when they changed the name to the Eagle Brewery. In 1888, Henry bought out Henzler and brought his two sons into the business, calling it Henry Flach & Sons. When Henry Flach dies in 1986, his sons sold the business the following years and the new owners called it American Brewing Company before it closed for good in 1920 because of Prohibition.

Henry Flach and his wife, Marie Rosalie Frederica Hartung.This is his obituary from the Public Ledger on November 14, 1896:

Henry Flach, a well-known brewer of this city, died yesterday at his residence, 1500 N. 52nd St. Mr. Flach had been complaining of illness for a year past and three months ago underwent an operation, from the effects of which he, for a while, appeared to have nearly recovered.
Mr, Flach was born in Neuenhien, Hessen, Germany, November 23, 1835. He came to this country in 1851 and since resided in Philadelphia. In 1860, he opened a saloon, and in 1873 entered into a partnership and bought the brewery of Leimbach and Mohr, 32nd and Master Sts., the business being conducted under the name of Henzler and Flach until the death of Mr. Henzler in 1885. A year later Mr. Flach took his sons into partnership, the firms name being changed to Flach and Sons. He is survived by a widow, three sons and four daughters.
Mr. Flach was a Mason and was a member of the William B, Schneider Lodge, No. 419; Oriental Chapter, No 183; St. Johns Commandery No. 4; and among other organizations to which he belonged are the 34th Ward Republican Club, Philadelphia Lodge, No. 30 D. O. H.; Belmont Lodge, No.19, K of P; Philadelphia Rifle Club, the Bavarian Society, the Gambrinus Society and the Lager Beer Brewery Association.”
Henry is buried at the Northwood Cemetery in Phila., located off Broad St. a short distance from Temple University. His burial plot is shared with Philip Spaeter, who, according to Edna Godshall, was Henry’s best friend and the reason Henry named his last son Philip. Philip Spaeter worked as a cooper and made kegs for the brewers. Philip named his son, Philip Henry in honor of Henry Flach.
In a letter to Richard Flach, Muriel Flach Eldridge, granddaughter of Henry, writes that there were 33 carriages in Henry’s funeral procession.

This is Flach’s biography from Find-a-Grave:

Henry was born on Nov 23, 1835 in house #5 in Neuenhain, a small village located southwest of Kassel in northern Hesse. He was baptized in the protestant church on 1 Jan 1836 and was confirmed in 1849. His godfather was Henrich Ehl who was a teacher in Bischhausen.
His father Johannes was an innkeeper, musician, brewer, farmer, and member of the village council. Johannes died at age 44 in 1847 on Henry’s 12th birthday. Henry’s grandfather was Conrad Flach, a blacksmith from the village of Zimmersrode which is about two miles west of Neuenhain. Conrad had died 15 years before Henry’s birth. Conrad was the son of Nicholaus Flach.
On May 6, 1852, at the age of 16, Henry Flach arrived at the port of Philadelphia, Pa. He came from Bremen, Germany aboard the ship Louise Marie. The passenger list had his name spelled (Heinrich Floch) and his occupation was listed as a farmer. Henry became a citizen on September 28, 1860 and his home in Germany was listed as the “Elector of Hesse-Cassel” and his occupation in the 1860 census says he was a woodturner.He married Rosalie Hartung, who arrived in USA from Saxony, Germany in 1855.
In the Phila. census of 1860, Henry is listed as Henry (HOGG) living in the 1st ward of Phila.on June 11, 1860. His occupation is listed as a wood turner. He hailed from Hesse Cassel and wife Rosalie shows as being from Saxony. Daughter Anna (age 5) shows born in Pa. Son Henry was age 3 and also born in Pa. Son George was 1 and reported born in Delaware.
1861 At the onset of the Civil War, President Lincoln called for 72,000 soldiers to serve for 3 months. Henry joined the 1st Delaware infantry in Wilmington, DE and served his 3-month term at which time he went back to civilian life in Philadelphia. Henry’s younger brother George enlisted in Sep 1861 and was wounded at the battle of Sharpsburg aka Antietam
In 1863, Henry Flach was living at 422 Morris St. in Philadelphia. His occupation is “Lager beer”
In 1864 and 1865 Henry had a tavern at 1514 S. 4th St. in Phila.
In 1866, Henry and brother George are listed at 433 Enterprise St as machinists.
In 1867, Henry has a saloon at 1206 S. 4th St.
In 1868 and 1869, Henry is listed in Gopsills Directory as having a “saloon” at 1206 4th St.
In Nov. 1869 Henry petitioned for membership into the William B Schneider lodge as a mason and on Dec 21, 1869 Henry was initiated. On Dec 21 he was a 1st degree. On Jan. 2, 1870 he was a 2nd degree. He became a Master on Feb. 15, 1870 and passed to the Chair Dec. 12, 1871.

Eagle Brewery. HenryFlach-EagleBrewery-sepia

Henry (center) with his two sons.And this short obituary is from the American Brewers Review from 1897:

Lu-Lu-Special-Brewing--Labels-Henry-Flach

Beer Birthday: Don Russell

November 13, 2025 By Jay Brooks

Today is fellow beer writer Don Russell’s 70th birthday — The Big 7-O. Don wrote a beer column for the Philadelphia Daily News under the nom de plume Joe Sixpack. He also wrote a blog online, Beer Radar. His most recent book, What the Hell Am I Drinking?, was published a few years ago and can still be ordered directly from the author. Don also became the first executive director of the Garden State Craft Brewers Guild, the trade group for New Jersey breweries. He later accepted a position as the editor-in-chief of Broad Street Media, but more recently retired and moved to France. Don is also a fellow Pennsylvanian, a crack card player, and one of my very favorite people to share a beer and discuss the issues of the day with. I was happy to recently meet up with in Lille, France, and it was great seeing him again. Join me in wishing Don a very happy birthday.

Don (center) with me and Lisa Morrison at the Hofbrauhaus in Munich during a press junket to Bavaria several years ago.

Don, with fellow Pennsylvanians Lew Bryson and the late Jack Curtin at GABF in 2006.

Me and Don at the kick-off for the first Philly Beer Week in 2008.

Me, Stephen Beaumont, Don and Lisa Morrison at the Carrier Pigeon Memorial in Lille, France.

Don Russell & Pete Slosberg — Don with Pete Slosberg, signing books at GABF a couple of years ago.

Historic Beer Birthday: Gustavus Bergner

November 11, 2025 By Jay Brooks

Today is the birthday of Gustavus Bergner (November 11, 1832-May 6, 1883). He was born in Germany, but emigrated to the U.S. with his family when he was a teenager. He learned to brew working at the brewery owned by his father, Charles William Bergner. After his father’s passing, Gustavus owned and operated a large saloon, before “he became a partner in the old brewing firm of Engel & Wolf. The brewery was greatly enlarged, and their business increased rapidly. The firm subsequently became Bergner & Engel, and later the Bergner & Engel Company.”

Here is his obituary from the Philadelphia Inquirer on May 7, 1883:

“GUSTAV BERGNER, the WELL-KNOWN BREWER
“Mr. Gustav Bergner, of the Bergner & Engel Brewing Company, died about nine o’clock last night at his residence, No. 2310 Green street. Mr. Bergner has been failing in health for some time and has been quite ill for the past two weeks.
His father, who was a brewer, came to this country about thirty five years ago, and after traveling about two years, went back to his native land and returned with his family, The elder Bergner built a brewery on Seventh street, below Girard avenue, that neighborhood at that tine being in the suburbs of the city. The son learned the business there, and was afterward admitted into partnership. The business of the firm rapidly developed, and their establishment was soon one of the leading breweries of the city.
Mr. Bergner experienced several reverses during life, and after the partnership with his father, he conducted a large saloon on Dock street. From the years 1872 to 1878 he ran the large saloon on Library street nor conducted by Gustav Wallace. Here he amassed considerable money. In 1872 he became a partner in the old brewing firm of Engel & Wolf. The brewery was greatly enlarged, and their business increased rapidly. The firm subsequently became Bergner & Engel, and later the Bergner & Engel Company.
It is one of the largest breweries in this section of the country. Several times their establishment was partly destroyed by fire, causing an interruption of their business.
Mr. Bergner was a member of several German societies, and was known in German circles as a very liberal man. During his life he amassed a great deal of money, but always spent it freely. He leaves a widow and a son and a daughter.”

Here’s a description of the above poster of Bergner’s brewery from the Library Company of Philadelphia:

Since the erection of the first brewery in Philadelphia circa 1683, beer making has been a near steady Philadelphia industry. Following the introduction of lager beer to the Philadelphia market in the mid-19th century, German-American brewers dominated the field. The firm of Bergner & Engel, formed in 1870 between longtime brewers Gustave Bergner and Charles Engel, symbolized the best of the best of that era’s nearly one hundred, mostly German-American run breweries. Operating from a plant built for Bergner in 1858 at 32nd and Thompson streets, the brewery served as the forerunner in the establishment of the industrial neighborhood known as Brewerytown.
This circa 1875 print, a chromolithograph by German-born lithographer Charles P. Tholey, evokes the vitality of the brewing industry and documents the eye-catching imagery of advertising for the city during the 19th century. The advertisement conveys the expanse of the Bergner & Engel plant that included ice houses, a brew room, fermenting and cooling rooms, store rooms, offices, and dwellings. The numerous factory wagons loaded with kegs of beer to be delivered, the visible construction dates of the ice houses, and the several returned and cleaned barrels demonstrate the success of the company. To catch and keep the viewer’s eye, Tholey also employed subtle details such as the excited dogs, the probable job seeker soliciting a worker on break, and one of the proprietors, Bergner, conversing with an employee in front of his office.
Unlike advertisements of today, the product for sale does not serve as the focus of the print. Rather, the factory comprises the image. Competition for consumers was not based on the quality of the good, but the quality of the establishment in which the product was produced. Regarding the circulation of such prints, rather than posting them publicly in stations, on buildings, or fences, businesses probably enclosed the advertisements with product shipments sent to their distributors throughout the country. Enterprises such as Bergner & Engel anticipated that their retailers would display the prints in the public spaces of their establishments to promote their products to a broader base of consumers.

This short biography is from the breweriana website Tavern Trove.

Gustavus Bergner, the founder of the Bergner & Engel Brewing Co., was born in Crimmitschau, Germany. He arrived in America with his father in around 1850, and was naturalized on Halloween day, 1853. He cut his teeth in the brewing business by working at his father Charles William Bergner’s Philadelphia brewery on 7th street, below Girard Avenue. The education was to be short-lived, however as his father died on November 15th of 1852 .
Upon his father’s death Gustavus brought in Christian Muehleck as a partner. Together they moved the brewery to Dock Street and expanded it. On June 8th of 1863 they opened the Library Street Hall at 412 Library Street and used the saloon/hotel as a depot to sell their beer. They ran both enterprises for a few years until the Library Street landlady sued them for breach of contract. The beer men won their lawsuit in January of 1866 but in May of that year Muehleck died after a short illness, leaving Bergner to continue alone.
Bergner brewed at the Dock Street location for four more years and in that time amassed a sizable reputation. In 1870, at age 38, Bergner was offered a partnership in the reputable Engle and Wolf Brewery, Charles C. Wolf having retired. With Bergner on board, the Engel & Wolf plant was expanded even more, and output was greatly increased. By 1872 the firm had been renamed the Bergner & Engel Brewery, and was one of the largest in eastern Pennsylvania.
In around 1853 Bergner married fellow German emigre Catharine Christine Wehn. Their union produced a son and a daughter.

And this account is from “One Hundred Years of Brewing:”

Historic Beer Birthday: Jack Curtin

November 9, 2025 By Jay Brooks

jack-curtin-toon
Today is fellow Pennsylvania beer writer Jack Curtin’s birthday (November 9, 1932-October 1, 2013), who passed away in 2013 at the ripe old age of 81. You could read his writings and rantings on a variety of subjects at his Liquid Diet Online, Curtin’s Corner, I Have Heard the Mermaids Singing, and The Great Disconnect. If you think I don’t know when to stop, check out Jack’s voluminous output. Plus Jack was one of my favorite people to kvetch about politics with, over a pint, of course, and, also like me, worked in comics for a time, too. Join me in drinking a toast to Jack tonight.

Jack and me at Nodding Head during Philly Beer Week many years ago.

gabf06-sat-04 — Jack, at right, with fellow Pennsylvanians Don Russell (a.k.a. Joe Sixpack) and Lew Bryson. I’m originally from Pennsylvania, too. What is it about the Commonwealth and beer writers?

Tomme Arthur & Jack Curtin — Tomme Arthur and Jack.

Jack Curtin, Sam Calagione, Ed Friedland and Curt's assistant brewer — Jack with Sam Calagione, Ed Friedland and Nodding Head’s then-assistant brewer.

Historic Beer Birthday: George Weisbrod

October 31, 2025 By Jay Brooks

weisbrod-hess
Today is the birthday of George Weisbrod (October 31, 1851-January 1, 1912). Weisbrod was born in Germany, and that’s about all I could find out about the man who co-founded, along with Christian Hess, the George Weisbrod & Christian Hess Brewery, usually shortened to just the Weisbrd & Hess Brewery, and also known as the Oriental Brewery.

george-weisbrod-cartoon

Both Weisbrod and Hess were German immigrants, and originally their intention was simply to make enough beer to supply their Philadelphia saloon on Germantown Avenue. Some sources say they began as early as 1880, but most put the founding at 1882. The brewery was going strong until closed by prohibition. They managed to reopen in 1933, but closed for good in 1938.

A brewery poster from 1905.In 1994, Yards Brewing renovated the old Weisbrod & Hess Brewery, but after the partners split, it became the Philadelphia Brewing Co., while Yards under the direction of Tom Kehoe moved to another location.

In the Philadelphia Brewing Co. tasting room upstairs, an old photo of the employees of the original brewery on the premises, Weisbrod & Hess Oriental Brewing Company.Both Philadelphia Weekly and Hidden City Philadelphia have stories about the brewery and efforts to re-open it.

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The brewery two years closing, in 1940.

The brewery was designed by famed local architect Adam C. Wagner, and this is an illustration of his design for the brewery from 1892.

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An ad from 1899.

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And a calendar from 1912.

Beer In Ads #5109: Gretz The Best In Bock Beer

October 22, 2025 By Jay Brooks

Wednesday’s poster is for Gretz Bock Beer, which was published around 1951. It was made for the William Gretz Brewing Co. in Philadelphia, Pennsylvania, which was originally founded in 1861 by Albert Schwartz. Unfortunately, we don’t know who the artist was who created this.

Beer In Ads #5105: The 2 To 1 Favorite Of 60 Official Beer Tasters

October 18, 2025 By Jay Brooks

Saturday’s ad is for Hornung’s White Bock Beer, which was published on October 18, 1934. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. Not to take away their competition wins, but boy have they been milking their two awards for years. This ad ran in The Philadelphia Inquirer, also from Philadelphia, Pennsylvania.