Historic Beer Birthday: John Welde

March 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Welde (March 2, 1839-August 2, 1901). He was born in Baden, Germany and came to Philadelphia in 1856, when he was seventeen. In 1884, he founded a brewery in Philadelphia, and the following year a business parter, John Thomas, joined the business, and they called it Welde & Thomas, later adding “Brewing Company” to the name. In 1904, it was consolidated with several other breweries into the Consumers Brewers Co., which remained in business until closed by prohibition in 1920. The brewery reopened after repeal in 1933 as the Trainer Brewing Co., but only lasted one year.

Here’s a biography of Welde from the Friends of Mount Moriah Cemetary:

In 1884, John Welde, a German immigrant, established a brewery in Philadelphia on the corner of Broad and Christian Streets. A year later, he formed a partnership with John Thomas, a Philadelphia native, who had been a partner in another brewery. Together they created Welde and Thomas, a brewing firm that was later reorganized into the Welde and Thomas Brewing Company. They moved to a new location and modernized the facility with innovative equipment, growing the brewing capacity of the plant to 50,000 barrels per year. In March 1897, Welde and Thomas, along with five other breweries were consolidated under the title of the Consumer’s Brewing Company. The combined breweries were able to produce approximately 300,000 barrels a year.
John Welde was married and had at least one son, Frederick, both of whom predeceased him. John died in Philadelphia in 1901 and is buried at Mount Moriah Cemetery.
Beer and brewing have held an important place in Pennsylvania and Philadelphia history. The first brewery in the City was erected in 1683. William Penn constructed a brew house on his Pennsbury Manor estate in Bucks County. In the 18th century, the drink of preference in most taverns was beer or ale. By 1793, Philadelphia was producing more beer than all the other seaports in the country. The first steam engine was installed in Francis Perot’s brewery in 1819. This was the height of technology and the first time an engine was used to produce beer. Lager beer was first introduced in 1840 by Philadelphia brewer John Wagner. At the Centennial Exhibition held in Philadelphia in 1876, the United States Brewers’ Association constructed the Brewers’ Building to showcase all aspects of brewing. At one time, there were more than 100 breweries operating in Philadelphia and its surrounding areas.

This biography was printed in the “The Columbian Exposition and World’s Fair Illustrated,” from 1893:

This description is from an Advertising Print for Welde and Thomas Brewing Co., created around 1895, and now in the collection of the Smithsonian’s National Museum of American History.

This colorful framed print, an ad for the Welde and Thomas Brewing Company, of Philadelphia, also commemorates the 1895 America’s Cup race between the American yacht Defender and the British Valkyrie III. Imagery of the yacht race dominates the print and the American vessel, the ultimate victor in the match, holds primacy of place. Defender’s full sails provide a dramatic canvas for the names of two of the company’s products: Penn and Sanitas Beers. These brands, along with Quaker, were among those brewed by Welde and Thomas.
Three detailed insets border the print. One shows “Penn’s Brewery of 1682” in Pennsbury, Buck’s County; another shows the Welde and Thomas buildings at Juniper and Fitzwater Streets in Philadelphia; and the third is an image of William Penn holding a bottle of beer. The ad deftly aligns Welde and Thomas beer to icons of American success: the very founding of Philadelphia and its early embrace of brewing as well as an American yacht’s triumphant defense of the America’s Cup.
German immigrant John Welde established a brewery in Philadelphia in 1884, forming a partnership with Philadelphia businessman John Thomas the following year. In 1886, they moved to the Juniper and Fitzwater Streets location and invested in new equipment, increasing their capacity dramatically. In 1897, Welde and Thomas consolidated operations with five other breweries, organizing under the name Consumer’s Brewing Company. Thomas died in 1899 and Welde in 1901.

Here is an obituary of Welde from the Philadelphia Times on August 3, 1901:

Perhaps more interesting, after his death it was revealed that in his will he left explicit instructions to turn his funeral into a beer bash, setting aside funds for a band to play and for kegs of his beer to be given to local organizations he had been involved with along wih free beer for anyone who attended his funeral and walked with the casket to the gravesite.

Beer In Ads #5211: It’s Here Again … Bock Beer At Its Best!

February 19, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Ortlieb Bock Beer, which was published on February 19, 1959. This ad was for the Henry F. Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer. Henry Ortlieb appears to have acquired the brewery around 1893. This ad ran in The Philadelphia Inquirer , also of Philadelphia, Pennsylvania. There’s some great ad copy here, including “It’s the he-man brew — that the gals love too!” and it’s “The Wet beer.”

Historic Beer Birthday: Charles Engel

February 11, 2026 By Jay Brooks

Today is the birthday of Charles Engel (February 11, 1816-June 2, 1900). was born in Stadtgemeinde Bremen, in Bremen, Germany. He emigrated to Philadelphia when he was 29, in 1840, and began brewing there, first as Engel and Wolf’s, and later as Bergner & Engel’s.

Here’s his obituary from the American Brewers Review of July 1900.

Here’s his story, from “100 Years of Brewing,” recounting his role in brewing some of the first lagers in America:

His first partnership was with Charles Wolf, but after he retired, Gustavus Bergner joined the company and it became known as the Bergner and Engel Brewing Company.

“100 Years of Brewing” also has an entry for the Bergner and Engel Brewing Company:

And this similar account is by Pennsylvania beer historian Rich Wagner:

Charles Wolf, a sugar refiner in the neighborhood, had an employee named George Manger, who was a brewer by trade. Manger obtained some of the yeast and began making larger batches in a brewery on New Street near Second. Around the same time, Charles Engel, also a brewer, emigrated and found work in Wolf’s refinery. In 1844 Engel and Wolf brewed their first batch of lager beer in the sugar pan and stored it in sugar hogsheads to be shared with their friends.
The same year, the refinery was destroyed by fire and Mr. Wolf went into the brewing and distilling business at 354 Dillwyn Street. Engel & Wolf’s brewery became a popular resort of the Germans of Philadelphia who were known to “drink the brewery dry.” Since lager yeast requires colder fermenting and aging (lagering) conditions than ale yeast, ice houses became more important than ever. Vaults were dug in 1845, and with the increasing number of German immigrants, Mr. Wolf expanded the brewery. In 1849 he purchased a property on the Schuylkill River known as Fountain Green where lager beer vaults extending over 200 feet were dug. For several years wort was hauled by ox teams from Northern Liberties to the vaults at Fountain Green, a distance of about three miles. Over the next few years a new brewery was erected on the site, modern and complete in every way. It was the first large-scale lager brewery in the United States.
Fountain Green was an ideal location. It was out in the country where there was plenty of room. There were springs on the property. Wolf’s farm was just up the road. The banks of the river are composed of Wissahickon Schist, which is fairly soft and easy to dig. In winter, being right on the river was an advantage when harvesting ice for refrigeration. In addition, the Philadelphia & Reading Railroad served the brewery with the “Engel Side” spur.
Philadelphia developed along both of it’s rivers, but along the more navigable Delaware, ship building, shad fishing, industry and commerce were most abundant. Philadelphia’s reputation as “The Workshop of the World” was earned in large part by the “river wards” of Northern Liberties, Kensington, and Frankford. These neighborhoods were literally teaming with breweries. When lager beer began to catch on, many brewers rented beer vaults along the Schuylkill River, and in the area that came to be known as Brewerytown.
Engel & Wolf enjoyed success, but in 1870 the property was acquired by the Fairmount Park Association. The city had just built the Fairmount Water Works, the most technologically sophisticated, state of the art municipal water pumping facility in the nation, and to ensure water quality, removed all industry from the Schuylkill River for a distance of five miles upstream. At this time Mr. Wolf retired and his partner joined Gustavus Bergner to create the Bergner and Engel Brewing Company.
Gustavus’ father Charles had started a brewery on North Seventh Street in the Northern Liberties in 1852 which Gustavus took over upon his father’s death. In 1857, Gustavus erected a brewery at 32nd & Thompson Streets, an address that would become the heart of Brewerytown. Interestingly enough, Brewerytown was essentially up and over the river bank from the old Engel and Wolf brewery.
The earliest picture of Brewerytown that I have been able to uncover is based on four Hexamer Surveys that were made in 1868. They show thirteen breweries, one of which had a distillery, three “lager beer vaults,” including one owned by Peter Schemm, a row of dwellinghouses with beer vaults beneath them, a number of stables and at least three or four brewery saloons.
Beginning in the 1870’s ice-making and artificial refrigeration technology radically altered the equation. It made proximity to river ice of little importance. Huge fermenting and storage houses could be constructed anywhere and they could maintain cold temperatures year round. Where brewers had been bound to brew only during the colder months, it was now possible to brew year round. With the exponential increase in popularity of lager beer, artificial refrigeration was the answer to a dream.
Some brewers who had rented vaults in or near Brewerytown built breweries there. Others refrigerated their breweries and no longer needed to rent vaults. According to the list of projects executed by brewery architect Otto Wolf, the breweries were continually being altered and enlarged to accommodate the trade. The trend was for the brewers to go west to Brewerytown from the river wards, but some left Brewerytown and went into business in Kensington.
The Bergner & Engel B.C. was one of the largest brewers in the country. B & E won the Grand Prize at the Centennial Exposition held in Philadelphia in 1876 and the Grand Prize at the Paris Exposition in 1878. Their beer was shipped across the country, and around the world. Gustavus Bergner was very active in the United States Brewers Association, the Philadelphia Lager Beer Brewers Association, and the Philadelphia Brewmasters Association. B & E was the largest brewer in Philadelphia, and eventually absorbed three other Brewerytown breweries: Mueller, Eble & Herter, and Rothacker.
When prohibition loomed on the horizon, Mr. Bergner had significant political clout and did everything humanly possible to prevent severe trauma to the brewing industry, not only in Philadelphia, but throughout the nation. At first, the brewers thought they would not be affected. After all, beer was hardly intoxicating when compared with liquor. Then they thought if they reduced the alcohol to 2.75% they could still sell their product. Anti-dry forces in Congress attempted to make beer available by physicians’ prescription. But in the end the Federal Government established the legal limit for “near beer” at one half of one per cent alcohol.
Prohibition devastated the brewing industry. It was such an unpopular law, that for some time, things just went on as they had before. Most of the city’s brewers were law-abiding German Americans. They could not fathom a world without a foamy seidel of beer. Not only that, but they would have to become criminals in order to make beer, their “staff of life.” Legally, they brewed “near bear,” and made soda. They made malt extract for the malt shop as well as for the home brewer, and sold yeast and ice. The Poth brewery became home to the Cereal Beverage Company, the local distributor of Anheuser-Busch’s Bevo. Due to demand and profitability, however, many continued to produce “high-octane” beer, even after being raided several times, sometimes while they were involved in litigation.
The government targeted the biggest guy on the block and made an example of B & E. After being raided, B & E continued to make beer. It was a case of the public and business community defying a terribly unpopular law and the government responded with a vengeance. And while B & E had lots of legal tricks up its sleeve, in the end the government prevailed and shut them down. Breweries throughout the city were padlocked. And in December of 1928, as police sewered nearly a million gallons of B & E beer, officers were quoted as saying “B & E made the best beer in the city.”

Beer In Ads #5191: The Big Parade To The Old Time Bock

February 3, 2026 By Jay Brooks

Tuesday’s ad is for Utica Club or U.C. Bock Beer, which was published on February 3, 1949. This one was for Schmidt & Sons, Inc., of Philadelphia, Pennsylvania and was founded in 1860. This ad ran in The North Penn Reporter , of Landsdale, Pennsylvania.

Historic Beer Birthday: John Thomas

February 1, 2026 By Jay Brooks

Today is the birthday of John Thomas (February 1, 1847-January 4, 1899). In 1884, his later business parter founded a brewery in Philadelphia, the following year Thomas joined the business, and they called in Welde & Thomas, later adding “Brewing Company” to the name. In 1904, it was consolidated with several other breweries into the Consumers Brewers Co., which remained in business until closed by prohibition in 1920. The brewery reopened after repeal in 1933 as the Trainer Brewing Co., but only lasted one year.

Here’s Thomas’ obituary from the American Brewers Review in 1899:

This biography was printed in the “The Columbian Exposition and World’s Fair Illustrated,” from 1893:

In a biography of his partner John Welde, Thomas naturally gets more than a mention:

In 1884, John Welde, a German immigrant, established a brewery in Philadelphia on the corner of Broad and Christian Streets. A year later, he formed a partnership with John Thomas, a Philadelphia native, who had been a partner in another brewery. Together they created Welde and Thomas, a brewing firm that was later reorganized into the Welde and Thomas Brewing Company. They moved to a new location and modernized the facility with innovative equipment, growing the brewing capacity of the plant to 50,000 barrels per year. In March 1897, Welde and Thomas, along with five other breweries were consolidated under the title of the Consumer’s Brewing Company. The combined breweries were able to produce approximately 300,000 barrels a year.

This description is from an Advertising Print for Welde and Thomas Brewing Co., created around 1895, and now in the collection of the Smithsonian’s National Museum of American History.

This colorful framed print, an ad for the Welde and Thomas Brewing Company, of Philadelphia, also commemorates the 1895 America’s Cup race between the American yacht Defender and the British Valkyrie III. Imagery of the yacht race dominates the print and the American vessel, the ultimate victor in the match, holds primacy of place. Defender’s full sails provide a dramatic canvas for the names of two of the company’s products: Penn and Sanitas Beers. These brands, along with Quaker, were among those brewed by Welde and Thomas.
Three detailed insets border the print. One shows “Penn’s Brewery of 1682” in Pennsbury, Buck’s County; another shows the Welde and Thomas buildings at Juniper and Fitzwater Streets in Philadelphia; and the third is an image of William Penn holding a bottle of beer. The ad deftly aligns Welde and Thomas beer to icons of American success: the very founding of Philadelphia and its early embrace of brewing as well as an American yacht’s triumphant defense of the America’s Cup.
German immigrant John Welde established a brewery in Philadelphia in 1884, forming a partnership with Philadelphia businessman John Thomas the following year. In 1886, they moved to the Juniper and Fitzwater Streets location and invested in new equipment, increasing their capacity dramatically. In 1897, Welde and Thomas consolidated operations with five other breweries, organizing under the name Consumer’s Brewing Company. Thomas died in 1899 and Welde in 1901.

Historic Beer Birthday: Christian Hess

January 30, 2026 By Jay Brooks

weisbrod-hess
Today is the birthday of Christian Hess (January 30, 1848-July 27, 1912). Hess was born in Germany, and that’s about all I could find out about the man who co-founded, along with George Weisbrod, the George Weisbrod & Christian Hess Brewery in Philadelphia, Pennsylvania, usually shortened to just the Weisbrod & Hess Brewery, and also known as the Oriental Brewery.

christian-hess-cartoon

Both Weisbrod and Hess were German immigrants, and originally their intention was simply to make enough beer to supply their Philadelphia saloon on Germantown Avenue. Some sources say they began as early as 1880, but most put the founding at 1882. The brewery was going strong until closed by prohibition. They managed to reopen in 1933, but closed for good in 1938.

A brewery poster from 1905.In 1994, Yards Brewing renovated the old Weisbrod & Hess Brewery, but after the partners split, it became the Philadelphia Brewing Co., while Yards under the direction of Tom Kehoe moved to another location.

In the Philadelphia Brewing Co. tasting room upstairs, an old photo of the employees of the original brewery on the premises, Weisbrod & Hess Oriental Brewing Company.Both Philadelphia Weekly and Hidden City Philadelphia have stories about the brewery and efforts to re-open it.

weisbrod-hess-1892
The brewery two years closing, in 1940.

The brewery was designed by famed local architect Adam C. Wagner, and this is an illustration of his design for the brewery from 1892.

W&H-1892

OrientalBreweryPhila1899
An ad from 1899.

Factory-Scene-1912-calendar-Signs-Pre-Pro-Weisbrod-Hess-Brewing-Co
And a calendar from 1912.

Historic Beer Birthday: John Roehm

January 5, 2026 By Jay Brooks

john-roehm
Today is the birthday of John Roehm (January 5, 1849-June 9, 1907). He was born in Bavaria, Germany, but moved to Philadelphia, Pennsylvania in 1888 and bought the brewery of Anton Stroebele (founded in 1870), renaming it the John Roehm Brewery, but also traded under the Consumers Brewing Co., at least until 1909. After Roehm’s death in 1907, his brewery appears to be sold to Henry Hess and went through several name (and probably ownership) changes until lastly it was known as the Otto Erlanger Brewing Co. from 1837 to 1951, when it closed for good. Unfortunately, I haven’t been able to find out much info about Roehm or the brewery.

This is Roehm’s obituary from the Brewers Journal:

Nice-Purple-Blob-Beer-John-Roehm-Brewing-Co-_57 (1)

Historic Beer Birthday: Charles William Bergner

December 20, 2025 By Jay Brooks

Today is the birthday of Charles William Bergner (December 20, 1854-May 4, 1903). He was the son of Gustavus Bergner, who bought into the brewery Engel & Wolf, and renamed it Bergner & Engel, and it later became the Bergner & Engel Company.” William Bergner, as was best known, was born in Philadelphia, but learned to be a brewer in Germany. “He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association.”

This is his obituary from Ambler Gazette, of May 7, 1903:

Businessman. He co-founded the Bergner and Engel Brewing Company, which was located in the Brewerytown Section of Philadelphia, and was at one point the 3rd largest brewer in the United States.
C.W. Bergner Is Dead. Well-Known Brewer Dies in Philadelphia. Death Results from Paralysis of the Heart–Sketch of His Active and Successful Life–Mastered the Brewing Business–His Many Interests.
Charles William Bergner, president of the Bergner & Engel brewing company, died Tuesday at 10 o’clock a.m. in Philadelphia. His death came suddenly, although he had been in ill health for nearly two years. He had a malady of the stomach, liver and kidneys which brought on an acute affection of the heart that proved fatal.
Last year Mr. Bergner went to the mountains of Scotland by order of his physician and his health was much improved in consequence. He came back feeling quite well and continued so for some months. He left his office a week ago with a sharp attack of indigestion, which developed into paralysis of the heart.
Mr. Bergner was born in Philadelphia, Dec. 20, 1854, and was the only son of Gustavus Bergner, who until his death in May 1883, was president of the Bergner & Engel Brewing company, which he had founded. The son received his early education at a private academy in Philadelphia and at the high school at Lawrenceville, N.J. He afterwards studied at Augsburg and Munich, in Germany, and spent three years in travel in Europe.
Returning to this country he mastered the brewing business in every detail, serving in every part of the great establishment of which his father was the head. This was in 1873. His progress in this practical education was rapid and he assumed duties of greater and greater importance after his father’s death, until in 1891 he was elected president of the company.
Mr. Bergner became interested in several financial and industrial institutions, but at his death he was connected with only two, the Standard Ice company and the bank of the Northern Liberties. Of the former he was president and of the latter a director. He had been a director of the Commercial National bank, the Delaware Insurance company, and the Teutonic Insurance company, and vice president of the Guarantors’ Indemnity Company of Pennsylvania.
He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association. He was consul for the kingdom of Belgium, and in 1888 was vice president of the United States commission to the Brussels exposition. The king of the Belgians conferred upon him the following year the order of Leopold.
He was president of the board of trustees of the Medico-Chirurgical hospital, but resigned that position in January, 1898. He was a life member of the Union League club, a member of the Art club, the Historical society, the Franklin institute and all the German societies of Philadelphia. He sold his house at 1627 Walnut street about a year ago and since then has resided altogether at his country place in Ambler, which was erected over a dozen years ago at great cost and is one of the most beautiful and complete in this region.
A widow, a son, Gustav, and a daughter, Catharine, who is the wife of Charles Bispham, survive him. Mrs. George A. Fletcher, his sister, resides at 216 North Thirty-fourth street, Philadelphia, in winter and at Radnor in summer. Mr. Bergner was very charitable in a quiet and unostentatious way. He did not speculate either in real estate or in stocks.
The funeral will be at noon this Thursday at the family residence, Ambler, and the interment will probably be in West Laurel Hill cemetery.

And this is his entry from The Cyclopædia of American Biography, published in 1918, James E. Homans, editor:

BERGNER, Charles William, president of the Bergner and Engel Brewing Company of Philadelphia, and Belgian consul, b. in Philadelphia, Pa., 20 Dec., 1854; d. at his country home, Ambler, Pa., 4 May, 1903, son of Gustavus William (1832-83) and Catharine Christine (Wehn) Bergner. The Bergners came into prominence in mediæval Europe as early as the First Crusade, and the subsequent history of the family can be traced through a line of distinguished ancestors, dating from that time. The first member of the family to come to America was Charles William Bergner, grandfather of the subject of this review. He was a woolen goods manufacturer, the owner of extensive dye factories, and the Burgomeister (mayor) of Crimmitzschau, Saxony, Germany, where he lived. In 1849 he visited America. While in Philadelphia he loaned a sum of money to a brewing establishment, and the firm becoming insolvent soon afterward, he found himself, as chief creditor, obliged to assume control of the business. Thrust by accident into a vocation about which he knew nothing and being in a strange country, this man, who possessed the loftiest ideals and who, by inheritance and training, was of the highest type, — could not adapt himself to the vastly changed conditions of his life, and soon succumbed under the strain and died. He had succeeded, however, in laying the foundation of the house of Bergner and Engel. Gustavus William Bergner, son of Charles William and Johanne Fredericka (Richter) Bergner, was ambitious for a mercantile career, and at the age of sixteen entered a chinaware firm in Philadelphia, and on account of his exceptional ability was soon afterward offered a partnership in the business. The death of his father, however, prevented his acceptance of this opportunity and made him the head of the brewing enterprise. Under his successful management it became one of the large establishments of its kind. His son, Charles William Bergner, and the second of the name to assume the management of the business, received his early education in the private schools of Philadelphia, and was prepared at Lawrenceville, N. J., to enter Princeton College, but completed his studies in Germany, after which he entered the celebrated brewing schools of Munich and Augsburg, in order to perfect his knowledge of the practical part of the industry. He returned to America in 1873. He, however, had little predilection for an industrial career and wished to adopt a profession, preferring that of the law. Soon after his father’s health failed and the son, prompted by motives of filial duty and affection, took his place in the firm of Bergner and Engel in a modest capacity. Naturally an able business man, he did not long remain in this subordinate position, but was soon promoted to a clerkship and later made head bookkeeper. On the death of his father, 6 May, 1883, and later that of Charles Engel and his son, Theodore, Charles William Bergner (2d) assumed the entire management of the business. In 1890, upon the formation of a stock company, he was elected president of the Bergner and Engel Brewing Company, an office which he filled with unvarying success until his death. Because of his unusual knowledge of every branch of the business, his untiring energy and active interest in all matters pertaining to the brewing industry, and the high-minded persistence with which he carried out the splendid moral standards and business traditions of his ancestors, Mr. Bergner came to be regarded as one of the foremost figures in his line of industry in the United States. For five successive years he was elected president of the Philadelphia Brewers’ Association, and in 1896 was made president of the United States Brewers’ Association, of which organization he had served as president of the board of trustees for many years. He was actively associated with various other industrial and commercial enterprises, and was a director of the National Bank of Northern Liberties and the Delaware Insurance Company. He was also interested in a number of charitable and educational institutions. In 1895 he was appointed Belgian consul in Philadelphia; and as a mark of appreciation for his services at the International Exposition, held in Brussels in 1896, King Leopold of Belgium bestowed upon him “The Order of Leopold.” He was a man of great culture and was passionately fond of music and all the fine arts. He was a bibliophile, and possessed a very fine library and also had a large and valuable collection of rare engravings and etchings. He was a member of the Grolier Society, the Fine Arts Club, the Historical Society, and the Union League Club of Philadelphia. Charles William Bergner was married to Ella Annear, daughter of John and Anne (Wotton) Annear, in Philadelphia, 9 March, 1874. Of this marriage there were four children: Gustavus William Bergner, who is now president of the Bergner and Engel Brewing Company; Catharine Christine, deceased, who married Charles K. Bispham; Anita Ella, and Otto William, both deceased.

Historic Beer Birthday: John Fritsch

December 15, 2025 By Jay Brooks

Today is the birthday of John Fritsch (December 15, 1827-July 2, 1906). He was born in Germany, but came to America, settling in Philadelphia, Pennsylvania, in 1846, when he was 19 years old. He became foreman of the Blaess & Burgman Brewery, and later married the boss’s daughter, Elizabeth Blaess. He thereafter opened his own brewery, John Fritsch Brewing, but when his son Emile joined him in the business, changed the name to the John Fritsch and Son Brewery. The brewery closed for good a year after his death, in 1907.

Here’s his obituary from the Western Brewer and Journal of the Barley, Malt and Hop Trades:

I wasn’t able to find very much additional information about Fritsch or his brewery. He did, however, sue a newspaper editor for libel in Harrisburg. This short article is is from the Harrisburg Telegraph, from Harrisburg, Pennsylvania on March 16, 1879:

Then two days later, the Harrisburg Telegraph for March 18, 1879 had this fuller report:

Beer In Ads #5125: The Beer Drinker’s Corner By Joe Ortlieb

November 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ortlieb Bock Beer, which was published on November 25, 1968. This ad was for the Henry Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer, but an Ortlieb was in involved in the brewery by at least 1879. It became known as the Henry Ortlieb Brewery in 1893 and continued under that name until 1981. This ad ran in The Morning Call, from Allentown, Pennsylvania. It’s an early example of ad masquerading as news under the titled “The Beer Drinker’s Corner,” and purportedly written by “Joe Ortlieb, Brewmaster.”