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Jay R. Brooks on Beer

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Beer In Ads #3796: Enjoy Rainier Inside Alaska, On Main Street

July 24, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite” and is titled “Main Street — Ketchikan,” by illustrator Chuck Swanberg.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Alaska, History, Washington

Beer In Ads #3795: Enjoy Rainier Inside Alaska, Bringing In Salmon

July 23, 2021 By Jay Brooks

Fryday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite” and is titled “Bringing in Salmon … Sketched on the Tanana River Near Fairbanks,” by illustrator Chuck Swanberg.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Alaska, History, Washington

Beer In Ads #3794: Enjoy Rainier Inside Alaska, Loading Up

July 22, 2021 By Jay Brooks

Thursday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is advertising Rainier’s presence in the Alaska market that brands Rainier as “the ‘Inside’ favorite.” The ad also features a drawing by illustrator Chuck Swanberg.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Alaska, History, Washington

Beer In Ads #3793: Never Had It So Good!

July 21, 2021 By Jay Brooks

Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is another billboard ad. It’s featuring a man playing cards who’s turning to wink at us, presumably because he has four aces, with the tagline “… never had it so good!” I sure the other fella doesn’t have a royal flush.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3792: Rainier-Sighted

July 20, 2021 By Jay Brooks

Tuesday’s ad is for “Rainier Beer,” from the 1970s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is an eye-catching poster that resembles an eye chart. They say “If you can read this, you’re Rainier-sighted for sure.” I think if you can read it, you haven’t had enough yet.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3791: Enjoy The Beer You KNOW Is Clearest Lightest Driest

July 19, 2021 By Jay Brooks

Monday’s ad is for “Rainier Club Beer,” from 1948. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is using the grammatically questionable “Enjoy The Beer You KNOW Is Clearest Lightest Driest” as its tagline. But that’s not just some bold claim, it’s been “PROVED by Independent Laboratory Tests.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3790: In The West It’s Rainier

July 18, 2021 By Jay Brooks

Sunday’s ad is for “Rainier Special Export,” from 1936. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from after the end of prohibition, and uses the tagline “In The West It’s Rainier.” But it’s also promoting their new “Cap-Sealed Cans.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3789: A Lift Without A Letdown

July 17, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Fully Aged Ale,” from 1936. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from after the end of prohibition, and uses the tagline “A Lift Without A Letdown.” The ad also claims it’s the “Largest Selling Ale on the Pacific Coast.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3788: Old In Experience — New In Spirit

July 16, 2021 By Jay Brooks

Friday’s ad is for “Rainier Beer,” from 1933. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from just after the end of prohibition, and uses the tagline “A Nationally Famous Beer Since 1878.” The ad shows a worker and a man with a pipe in a suit sharing a beer at what looks like a construction site. The ad also includes this curious text. “Rainier salutes the ‘New Deal’ — with the finest veer ever to bear its name.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3787: Proper Ageing — Thorough Ageing

July 15, 2021 By Jay Brooks

Thursday’s ad is for “Rainier Beer,” from 1933. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from just after the end of prohibition, and uses the tagline “A Nationally Famous Beer Since 1878.” But the ad shows a nautically dressed couple lounging with some beers with a background of sailing ships in the water behind them, which is somehow extolling the virtues of “Proper Ageing — Thorough Ageing [sic].”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

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