Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • StumbleUpon
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Beers / The Ziblee Beverage Pleasure Enhancer

The Ziblee Beverage Pleasure Enhancer

June 4, 2013 By Jay Brooks 4 Comments

salesman
Maybe it’s my own skepticism, but this is setting off all of the Amway/Infomercial/Snake Oil Salesman alarm bells. On Indiegogo — similar to Kickstarter — someone has launched a project for the Ziblee Beverage Pleasure Enhancer, which they describe as follows. “Briefly stir your favorite adult beverage with the Ziblee and be amazed at the improvement in flavor and smoothness.” Uh, huh. Sure. Convince me.

Here’s what it looks like. To me, it looks roughly like a honey dipper made out of a metal spring with an aluminum handle. But no, the spring is made from “the finest stainless steel [they] could find. Surgical grade stainless steel,” no less.

ziblee-1

But actually it’s the pitch, and the fact that there’s a special crystal inside the wand, that makes is sound like it’s coming from a snake oil salesman.

The Ziblee is an energetically-charged wand-like device that, when stirred gently for six or seven seconds in a glass of wine, spirits, coffee or juice, liberates all the flavor of the beverage and smooths the taste significantly. Just like award-winning vintners, connoisseurs and sommeliers who have used the Ziblee, you will be astounded at the difference it makes. It really does “make the cheap stuff taste like the good stuff…and the good stuff taste even better!”

Beer is conspicuously absent, but apparently every other alcohol on the planet, along with coffee and juice, will magically be improved by a few stirs. How does this “magic” work? Here’s their explanation.

The Ziblee is not an ‘aerator’ and it doesn’t have magnets. It’s a totally new technology that uses the subtle energy of frequencies. Those frequencies impact the beverage on a molecular level releasing its full flavor and smoothness. There is no chemical change in the beverage at all, nothing dissolves, nothing is added or taken away. It really is a quantum energy thing and there are only two ways to know that something wonderful has happened to your drink. The first is to look at the molecular structure of the drink under an electron microscope, which we’ve done — but honestly, it’s not that easy to do. The second is a far better option…taste it! Do a variety of taste tests. All in the name of scientific research of course! This is absolutely the most fun you can have using quantum physics!

It works through specially selected natural quartz crystal. Due to their balanced and set formation, certain crystals have the ability to tune into the vibrations of what is around them. People have known that since ancient times. Today what we’re able to do with the Ziblee is ‘tune’ the crystal with a proprietary combination of frequencies. When the super-charged Ziblee connects with your beverage it harmonizes the frequencies to gently reveal the remarkable story within every glass. It makes every sip, every drink, every conversation more pleasurable.

Dizzy yet? Toward the end of this new ageiness, they claim that it “works with all adult beverages, making them taste smooth, expensive,” but finally address beer. “With carbonated beverages like beer, soda and champagne the Ziblee tends to make them go flat, so don’t ruin your drink. We’re not sure why that happens, but it does. We dumped many a beer down the drain trying to figure it out.” It’s funny that they don’t know why it happens, suggesting to me that they don’t really know anything about their claim that it does work on non-carbonated drinks, except water.

So what do you think? Magic or hokum? I’m sure it’s not that simply swirling your drink makes it taste differently. That would be too easy, wouldn’t it? Who would fall for that?

ziblee-2

Filed Under: Beers, Editorial, Just For Fun, Related Pleasures Tagged With: gadgets, Humor, Science



Comments

  1. The Duke of Dunkel says

    June 4, 2013 at 8:56 pm

    I dunno…looks a bit too much like Uncle Rico’s time machine for my liking.

    Reply
  2. Jason says

    June 5, 2013 at 9:28 am

    They don’t understand why stirring a carbonated beverage makes it go flat?!?!? Who are you who are so wise in the ways of science?

    Reply
  3. beerman49 says

    June 7, 2013 at 3:41 am

    and what about ice in the drink? Jay’s right – “snake oil” (& can they afford to do an infomercial?)

    Reply
  4. Trik says

    June 10, 2013 at 7:02 am

    I met the founder; it’s total BS. He is just a hopeful old guy that belongs in Sedona. Don’t get me wrong he’s a really really nice guy, just clearly went off the chain after 25 years of doing corporate rarara talks.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Enter your email address:

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

Recent Posts

  • Beer In Ads #4133: Miss Rheingold 1949 On The Trail June 30, 2022
  • Beer Birthday: Hildegard Van Ostaden June 30, 2022
  • Historic Beer Birthday: Louis J. Hauck June 30, 2022
  • Beer In Ads #4132: Miss Rheingold 1949 Plays Her Squeeze Box June 29, 2022
  • Historic Beer Birthday: Pablo Díez Fernández June 29, 2022

RSS Brookston Beer in Art

  • Roof PintRichard Skipworthc. 2020
    Roof PintRichard Skipworthc. 2020

Recent Comments

  • Angeline Ungerer on Historic Beer Birthday: M.K. Goetz
  • Dick DeShon on Historic Beer Birthday: M.K. Goetz
  • John hughes on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • John hughesy on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • Moe Peppers on Beer In Ads: #2859: A Clear Commitment
July 2022
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Jun    

Find Something

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington