Thursday’s ad is again for Pabst, from 1940. It’s one of a series from around that time period that were all inside of a blue ribbon. I love the slogan at the bottom: “It’s Blended … It’s Splendid!” The opening tagline is priceless, too. “Order it with Confidence … Serve it with Pride.” I love that smirk on the waiter. But how about the elaborate sandwich — 4 fancy toothpicks! And why is there no beer glass on that tray, just the bottle?
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What the hell is that guy’s head at the bottom of the ad? The taglines are great — and there isn’t a glass because it would distract from the bottle — but the “Kilroy was here” head is a hoot.