Friday’s ad is for Brauerei Münchner Kindl, a German brewer. As far as I can tell, Vivator was a brand of beer sold by the brewery. There’s a small signature block in the lower right corner that appears to be where the artist’s signature would be, but I can’t find a large enough version of the ad to read it. I love how exuberant the man is, stein in hand, singing in what looks like it could be snow, with the Munich skyline behind him.
{ 2 comments… read them below or add one }
Vivator was probably their Doppelbock. They usually have names ending in -ator.
Artist is Ludwig Hohlwein. Also responsible for current logo of Franziskaner Weissbier. Brewed in Munich. You can google Hohlwein and Plakatkunst and find a marvelous assortment of posters, illustrations and ad work of this gifted illustrator.