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You are here: Home / Art & Beer / Beer In Ads #305: For Real Enjoyment … Turn This Ad Slowly To The Right

Beer In Ads #305: For Real Enjoyment … Turn This Ad Slowly To The Right

February 7, 2011 By Jay Brooks 2 Comments

ad-billboard
Monday’s ad is a clever one for Schaefer showing a bottle of Schaefer beer and a beer glass at right angles, with the instructions “For real enjoyment … turn this ad slowly to the right.” Which, if real, would pour the beer into the glass. It’s also interesting that Schaefer is positioning themselves by saying “it’s real beer.” The ad isn’t dated, so I don’t know when it was from or who they would have been subtly targeting as being not real beer with that statement.

schaefer-turn-slowly

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Comments

  1. Mr. Nuts says

    February 8, 2011 at 11:21 pm

    Judging by the label design, the ad is from the late 50’s.

    Reply
  2. A. B. Millmoss says

    October 17, 2012 at 8:27 am

    The Schaefer ad was written by Robert M. Oksner while he was at BBDO. He later went on to be one of the early scriptwriters for Sesame Street. Here’s his Wikipedia entry:
    http://en.wikipedia.org/wiki/Robert_M._Oksner

    Reply

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