Thursday’s ad is another in the Schlitz “kiss of the hops” series, this one featuring a violinist with the tagline “Like a Melody, No Bitterness.” It’s from 1943, a time when I think ads still tried to cram way to much into their ads, as this one looks much too cluttered to my eye.
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You’re right, it’s way too busy. Can we even imagine anyone reading that much copy in a print ad today?
But the attempt to squeeze 1940s salaciousness into the ad is a little awesome, with the oversize red lips and the “Just the KISS of the hops…”
I’m not sure it works, but the idea is amusing. It takes a special kind of customer to find hops sexy.