Beer In Ads #1984: Weekend In The Ski Country


Tuesday’s ad is entitled Weekend In The Ski Country, and the illustration was done in 1955 by Haddon Sundblom. It’s #115 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. This is another duplicate, and it was used the previous year as #90 with only a slightly different title, Weekend in Ski Country, everything else is exactly the same. The only difference is that extra “the.” As I wrote about it the last time, a new couple is arriving at the cabin at the ski resort for the weekend. They must be younger, because in my experience older women do not rush up and hug one another, grinning like cheshire cats, and touching cheeks. The rest of the party is already settled in, drinking beer and eating popcorn by the fire. Out the window, the sun is going down, and skis and poles lean against the cabin, ready for tomorrow’s adventures.

115. Weekend in the Ski Country by Haddon Sundblom, 1955

Beer In Ads #1983: We Won!


Monday’s ad is entitled We Won!, and the illustration was done in 1955 by Haddon Sundblom. It’s #114 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. This is another duplicate, and it was used the previous year as #100 with a different title, After the Game, everything else is exactly the same. The only difference is, this time we know they won. As I wrote about it the last time, the kids are back from the football game, and Mom has the salad and jello mold ready for them. Thankfully, someone also set out beer, which is the only thing on the table they really want.

114. We Won! by Haddon Sundblom, 1955

Beer In Ads #1982: Working On The Community Drive


Sunday’s ad is entitled Working on the Community Drive, and the illustration was done in 1955 by Douglass Crockwell. It’s #113 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of well-dressed men and women are in someone’s large, nicely appointed home, apparently Working on the Community Drive. There are envelopes, an address book, a list, index cards and someone using a pen. It looks old school and very low-tech, but then again in 1955 a computer like the IBM 702 (which was first built that year) took up a very large room and had to be leased from Big Blue, so it may have been out of the reach of the neighborhood community drive. Maybe that’s why they’re serving beer.

113. Working on the Community Drive by Douglass Crockwell, 1955

Beer In Ads #1981: Between Innings


Saturday’s ad is entitled Between Innings, and the illustration was done in 1955 by Pruett Carter. It’s #112 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a well-dressed couple — I know I like to put on a suit and tie when I watch baseball on television — takes time out in between innings to pour themselves some more beer. I hope they do that between every inning.

112. Between Innings by Pruett Carter, 1955

Beer In Ads #1980: Supper On The Sand


Friday’s ad is entitled Supper on the Sand, and the illustration was done in 1955 by Douglass Crockwell. It’s #111 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group is cooking hot dogs on the beach — a weenie roast — along with a cooler full of beer cans. One man has just shown up with a ukelele, so you know shit’s about to get real.

111. Supper on the Sand by Douglass Crockwell, 1955

Beer In Ads #1979: Friends From Across The Lake


Thursday’s ad is entitled Friends From Across the Lake, and the illustration was done in 1955 by Haddon Sundblom. It’s #110 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are in the back of their lakeside cabin at night — but the women still in cocktail dresses — spinning vinyl, listening to music on their portable record player. One of the is waving to a woman down at the dock, apparently Friends From Across the Lake.”

110. Friends From Across the Lake by Haddon Sundblom, 1955

Beer In Ads #1978: Friends Over On The Fourth


Wednesday’s ad is entitled Friends Over on the Fourth, and the illustration was done in 1955 by John Gannam. It’s #109 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group sits in a back yard on the 4th of July watching the fireworks. And, of course, beer was being served, even during the fireworks themselves.

109. Friends Over on the Fourth by John Gannam, 1955

Beer In Ads #1977: Showing Off The New Power Mower


Tuesday’s ad is entitled Showing Off the New Power Mower, and the illustration was done in 1955 by Fred Siebel. It’s #108 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, suburban manly men stand in the yard, oohing and awing over a new power mower, that to 2016 eyes looks positively old-fashioned. Despite two out of three of them doing actual yard work, they all have beers in their hands, and one of the woman back at the house looks to be delivering a tray of more beer, which certainly seems like a good idea if he’s going to mow the lawn.

108. Showing Off the New Power Mower by Fred Siebel, 1955

Beer In Ads #1976: Love At First Sight


Monday’s ad is entitled Love at First Sight, and the illustration was done in 1955 by Haddon Sundblom. It’s #107 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, someone brought a basket full of puppies to a backyard party. I suspect the owner is now plying them with beer in the hopes that the guests will drink enough that they’ll take one of the puppies home with them.

107. Love at First Sight by Haddon Sundblom, 1955

Beer In Ads #1975: Showing Off The New Kitchen


Sunday’s ad is entitled Showing Off the New Kitchen, and the illustration was done in 1955 by Douglass Crockwell. It’s #106 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, they almost look like they could be twin sisters. A woman is showing off her new kitchen to another woman, while their husbands ignore the kitchen, beers in hand, and look as if they’re talking about anything else. It’s weird to see the center island made of brick.

106. Showing Off the New Kitchen by Douglass Crockwell, 1955