Beer In Ads #1896: Television Party


Friday’s ad is entitled Television Party, and the illustration was done in 1949 by Douglass Crockwell. It’s #27 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people watch a basketball game on one of those newfangled tee-vees. The ad ran in March of 1949, early in the NBA’s fourth season. The champions that season were the Minneapolis Lakers, who beat the Syracuse Nationals in the finals. Unless, of course, they’re watching March Madness. That year, the NCAA champion was Kentucky, who beat Oklahoma A&M 46-36 on March 26, 1949.

027. Television Party by Douglass Crockwell, 1949

Beer In Ads #1895: An Evening Of Bowling


Thursday’s ad is entitled An Evening of Bowling, and the illustration was done in 1949 by Douglass Crockwell. It’s #26 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least three couples, maybe more, are enjoying some beers during an evening of bowling. Surprisingly, beer and bowling do go together well, and it was a hugely popular game in the late forties. But even so, they seem to be throwing back quite a few.

026. An Evening of Bowling by Douglass Crockwell, 1949

Beer In Ads #1894: Gathered Around The Piano


Wednesday’s ad is entitled Gathered Around the Piano, and the illustration was done in 1949 by Douglass Crockwell. It’s #25 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a trio of couples is having a sing-a-long around a piano, the karaoke of its day. They’re all drinking beer, which makes sense. I know I need a few before I’m willing to sing in front of other people.

025. Gathered Around the Piano by Douglass Crockwell, 1949

Beer In Ads #1893: Getting Ready For Christmas


Tuesday’s ad is entitled Getting Ready For Christmas, and the illustration was done in 1948 by Douglass Crockwell. It’s #24 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the womenfolk are preparing to wrap all of the Christmas presents while the men sit, smiling and drinking beer. Hopefully they’re at least cheering them on so they;re not completely useless.

024. Getting Ready for Christmas by Douglass Crockwell, 1948

Patent No. 473737A: Beer-Drawing Apparatus

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Today in 1892, US Patent 473737 A was issued, an invention of Peter F. Gaynor, for his “Beer-Drawing Apparatus.” There’s no Abstract, although in the description it includes this summary:

My invention relates to improvements in beer-drawng apparatus and the object of my invention is to produce a simple apparatus by means of which beer may be conveniently drawn under pressure from the cask and which may be inserted in the cask without spilling any beer or freeing any gas.

US473737-0

Beer In Ads #1892: Thanksgiving


Monday’s ad is entitled Thanksgiving, and the illustration was done in 1948 by John Gannam. It’s #23 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large family gathers for Thanksgiving dinner. I count at least eleven people. As one woman carries in the turkey from the kitchen, the rest appear to be finishing setting the table. All five of the men seen in the ad, are doing nothing whatsoever to help, and every one of them has a beer in one hand. One’s even pouring himself another beer. I’m a little surprised he didn’t have one of the womenfolk pour it for him.

023. Thanksgiving by John Gannam, 1948

Beer In Ads #1891: Wedding Anniversary


Sunday’s ad is entitled Wedding Anniversary, and the illustration was done in 1948 by Douglass Crockwell. It’s #22 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an older couple is celebrating their wedding anniversary, and is being toasted with beer, presumably by their own kids, grandkids and other relatives. Granddad has a beer, but curiously Grandma does not, what’s up with that?

022. Wedding Anniversary by Douglass Crockwell, 1948

Beer In Ads #1890: Trying Out The New Camera


Saturday’s ad is entitled Trying Out The New Camera, and the illustration was done in 1948 by Douglass Crockwell. It’s #21 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are drinking beers in a living room. One of them is trying out his new — gasp — film camera. Remember film? This one doesn’t even have an automatic flash, but uses single bulbs, which have to be replaced each time. I still have a camera that uses them, although to be fair I haven’t actually used it in a long, long time.

021. Trying Out the New Camera by Douglass Crockwell, 1948

Beer In Ads #1889: Croquet On The Lawn


Friday’s ad is entitled Croquet on the Lawn, and the illustration was done in 1948 by Haddon Sundblom. It’s #20 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of young and old people are playing croquet in a back or side yard, since one of them is drinking a beer and talking to another person over the fence. The young woman seems to be doing pretty good in the game and is about to knock the older man behind her’s ball, and he looks none too pleased.

020. Croquet on the Lawn by Haddon Sundblom, 1948

Beer In Ads #1888: Week End In The Country


Thursday’s ad is entitled Week End In The Country, and the illustration was done in 1948 by Austin Briggs. It’s #19 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of city dwellers are spending their weekend breathing fresh air at one couple’s weekend getaway house. Having beers in the back yard, most of them have learned how to relax, but at least one — the guy still in his suit and bow tie — is still too city.

019. Week End In the Country by Austin Briggs, 1948