Beer In Ads #1506: Nothing Like It

Thursday’s ad is yet another one for Budweiser, this one from 1961. It’s another ad from their “Where there’s life” series, this one is called “Nothing Like It.” A man eating a pizza by himself is having a beer poured for him by a uniformed waitress. I love how everyone dressed up to eat pizza. We do that at home, too. I find it best to wear a suit whenever we order a pizza for delivery. But I usually choose a different beer.


Beer In Ads #1505: Count ‘Em

Wednesday’s ad is another one for Budweiser, from 1960. It’s another ad from their “Where there’s life” series, this one features puppies and is called “Count ‘Em!” Bud wants you to look at 7 — count ‘em, 7 — words on their label. They don’t say which ones, but I assume it’s “Choicest Hops, Rice and Best Barley Malt.” Or you could go with “Brewed by our original all natural process,” though it’s hard to see what is so original. At any rate it doesn’t seem wide to let the consumer pick which seven words to pick off the label to tell them “why Bud is so good.”


Beer In Ads #1504: Ahoy!

Tuesday’s ad is for Budweiser, from 1957. It’s another ad from their “Where there’s life” series, this one is a sailing ad called “Ahoy!” And it tells the reader to do more reading. “Next time you buy beer take a reading.” By which they mean, read the label. That seems like an awful lot of work, plus it would eat into the time I’d rather be spending pouring a beer for my eye candy, who sits smiling on the boat while I do all the work.

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Beer In Ads #1503: Teddy Roosevelt’s African Safari

Monday’s ad is for Schlitz, from 1935. Today in 1909, Theodore Roosevelt set sail for Africa for a year-long safari, shortly after leaving office as President. His party arrived in Mombasa, British East Africa (now part of Kenya) and added local guides so that their number were just over 250 people. The hunting party included “legendary hunter-tracker R. J. Cunninghame, scientists from the Smithsonian and, from time to time, Frederick Selous, the famous big game hunter and explorer.” During their time there, they collected 11,400 “specimans” for the Smithsonian Institution and for the American Museum of Natural History in New York. These ranged from local flora and fauna up to big game, including “17 lion, 3 leopard, 7 cheetah, 9 hyena, 11 elephant, 10 buffalo, 11 (now very rare) black rhino and 9 White rhino.” You can read more about his adventures in On Safari With Theodore Roosevelt and the Smithsonian–Roosevelt African Expedition.

But in the beer world, the thing that Teddy Roosevelt’s safari is most know for it this. “President Theodore Roosevelt took more than 500 gallons of beer with him on an African safari. Must have been thirsty work!” You see this all over the place, including in today’s ad, which features the tagline “Said T.R. ‘I Want It in Africa.'” And then the artwork, illustrated by Ralph Frederick, shows Roosevelt in Africa followed by men carrying cases of Schlitz beer. Unfortunately, it’s not true. Here’s one account:

Our 26th president loved his beer to the point of brining 500 gallons back from a safari in Africa. That isn’t actually true – it’s a myth. Reality is that Theodore Roosevelt did not drink beer, or much at all, except an occasional Mint Julep. However Teddy Roosevelt knew that beer was powerful, and while training the Rough Riders in Texas, he bought the men all the beer they could drink as a morale booster.

I’ve also read that it was Bass Ale that he took on the safari, but regardless of which beer, it doesn’t really matter which brand since it never happened in the first place. None of the historical accounts of the safari mention the beer which, given the large and heavy amount of beer, you’d expect to be part of the record of the trip. It’s not, as far as I can tell. But it’s a powerful, and persistent, story, and a good story beats the truth almost any day of the week.


Beer In Ads #1502: Recipe For Corn

Sunday’s ad is for Budweiser, from 1960. It’s another ad from their “Where there’s life” series, this one a “Recipe.” By recipe, they’re talking about the ingredients of Bud, which they claim are “printed on every Budweiser label.” What’s funny about that is since at least the 1888 label, the list included rice as one of the ingredients, while the ad features a man chowing down on an ear of corn. Shouldn’t he be eating a bowl of rice?


Beer In Ads #1501: Fish Story

Saturday’s ad is for Budweiser, from 1961. It’s another ad from their “Where there’s life” series, this one a “Fish Story.” Or is it? They’re trying to say that since Bud puts its ingredients on the can, that they’re somehow more truthful than their competitors. I do love the cigarette in his beer hand. And lastly, I”m no fisherman, but that doesn’t like a fishing hat to me. It seems to fancy for fishing. Of course, I know as much about hats as I do fishing: almost nothing.


Beer In Ads #1497: Guinness Time Cried The Oysters

Tuesday’s ad is for Guinness, from the 1930s. I’m not sure exactly when “Guinness Time Cried The Oysters,” was done, but in the 1930s Guinness, and John Gilroy, worked on several Alice in Wonderland-themed projects, including “The Guinness Alice” (1933), “Jaberwocky Re-Versed and Other Guinness Versions” (1935), “Alice Aforethought,” and “Guinness Carrolls for 1938” (1938). Surely, this illustration from The Walrus and the Carpenter was part of of one of those. Anyway, it seemed like a good ad for St. Patrick’s Day. Sláinte.