Beer In Ads #2018: Carlsberg, My Daily Drink #3


Tuesday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number three of four, after having poured his bottle of Carlsberg Pilsner into a glass and holding it up to the sunlight, our intrepid man says “Sikken en Farve Saa Sumk,” or essentially “what a beautiful color.”

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Beer In Ads #2017: Carlsberg, My Daily Drink #2


Monday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number two of four, our intrepid man is pouring his Carlsberg Pilsner into a glass, and exclaims. “What a scent!” I do love his pouring method, holding the bottle upside down.

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Beer In Ads #2016: Carlsberg, My Daily Drink #1


Sunday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number one of four, a man is ordering a Carlsberg Pilsner, or HOF.

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Beer In Ads #2015: Honeymoon Train


Saturday’s ad is for Carlsberg, from the 1910. In this ad, a couple appears to be in their train compartment on their honeymoon. The man’s bag is open on the bed, revealing bottles of Carlsberg Pilsner. They stare lovingly into each other’s eyes, though their minds are most likely on the full glasses of beer they’re clinking together. Now that’s the way to begin a successful marriage.

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Beer In Ads #2014: A Good Bulletin


Friday’s ad is for Carlsberg, from the 1980s. In this ad, a pair of blokes are playing snooker, or billiards, although the six bottles of Carlsberg HOF on the table may make the game a little difficult. The sign in the wall reads “A Good Bulletin,” though I’m pretty sure they’re not talking about me. The text at the bottom says “HOF has the clean fresh pilsner taste.”

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Beer In Ads #2013: Cycling To Carlsberg


Thursday’s ad is for Carlsberg, from 1930. In this ad, a trio are riding their bicycles toward the same set of buildings as yesterday’s ad, but they’re having to work a lot harder to get there. The cyclist in the lead is pointing up ahead, presumably to their destination. Or perhaps it’s to the car already there and he’s lamenting their choice of transportation. I wonder if that’s the same car from yesterday’s ad and they’ve been there drinking for hours?

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Beer In Ads #2012: Motoring To Carlsberg


Wednesday’s ad is for Carlsberg, from 1930. In this ad, a couple on a motorbike are on the brink of overtaking an automobile, a pair of cyclists, all turning left at the next intersection on their way, apparently, to either the building with Carlsberg Lager on the side, or the one with Carlsberg Pilsner on it. Presumably there’s beer in those buildings.

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Beer In Ads #2010: Clean Fresh Pilsner Taste


Monday’s ad is for Carlsberg, from 1990. This is another ad from a series done in July of 1990 that was designed to look older, and one presumes, nostalgic. A woman at the grocery store is adding a bottle of Carlsberg Pilsner to her basket. It was undoubtedly on her list. The text appears to claim “Yes…HOF has the clean fresh Pilsner Taste..!”

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Beer In Ads #2009: The Royal Beer


Sunday’s ad is for Carlsberg, a.k.a. “The Royal Beer,” from who knows when. This one features quite a dandy, dressed to the nines — maybe tens with that ridiculous medal below his bow tie. Although curiously, his servant is wearing almost the same outfit, so maybe he’s just the maître d’ taking a break, and not so royal after all.

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