Jay R. Brooks on Beer
Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features Austrian-born American film actress and inventor Hedy Lamarr (which after Blazing Saddles reminds of Harvey Korman’s character repeating correct people with “that’s Hedley Lamarr”). Anyway, she’s holding an almost finished glass of beer and staring back at us with the tagline “Finest Beer I Ever Tasted.”
Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features actress Carole Landis saying Schaefer was the “Finest Beer I Ever Tasted.” “Her breakthrough role was as the female lead in the 1940 film One Million B.C., with United Artists. Landis was known as ‘The Ping Girl’ and ‘The Chest’ because of her curvy figure.” If you’ve never heard of her, it’s probably because she “committed suicide on July 5, 1948, at the age of 29.”
Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features an illustrated party platter and another magic beer bottle, showing a full glass but an only half-empty bottle. And what’s the deal with the dog?
Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1938, features a scene poolside or at the beach, with a woman surrounded by two men in tank tops serving her Schaefer beer, with smiles all around.
Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1945, features a woman dressed to the nines relaxing with a beer. Apparently her “ensemble” was “stylized by John Frederick,” whoever that is.
Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a woman gardener (as evidenced by the hoe she’s holding) who has a glass of beer held up to her lips. She looks like she stopped as she was about to take a sip and gave a side glance to someone watching her. Her smile seems to say. “Yeah, I’m going to drink it. You got a problem with that?”
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features the tagline “Good Things Go With Schaefer,” and shows a basket on the front of a bicycle being loaded with items from the grocery store. Curiously, there’s no bag, which seems a little odd; that’s a lot of glass to go riding with on a bumpy road. What could go wrong? But I like that the cyclist is adding a wheel of camembert cheese to the basket, since that’s certainly a good thing that goes with beer.
Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features the headling “Good Taste Runs In The Family,” and shows the family of draft, bottles, and cans. And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features a mug of beer and a half-empty bottle sitting a parchment that’s meant to resemble the Declaration of Independence, only in this case it’s “Dedicated to the proposition that all beers are not created equal.” And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a mug of beer being filled from a tap, with the largest headline in gold, “Draw Your Own Conclusions.” Naturally, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”
