Friday’s ad is for Carlsberg Pilsner, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Carlsberg Brewing of Copenhagen, Denmark. “The horizontal poster shows four different scenes with people enjoying their beer, amongst them a skier, a cycling woman, a dandy and a hunter. Above them is the inscription “Carlsberg Pilsner” and below ‘DRIKKES AARET RUNDT,’ which translates as “Drinked” or ‘Drank Year Round.’ “The latter makes it clear, that the four scenes also show the four seasons and that you can always drink Carlsberg Pilsner.” The poster was created by Danish artist Carsten Ravn.

As I understand it, the poster was reprinted over the years, and I suspect that the darker one below may be the original.

Friday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows an illustration of an idealized Tuborg brewhouse. The text of the poster reads “På Tuborg har vi sat et par kedler Classic mere over” which translates as “At Tuborg we have put a couple of boilers Classic over,” though I feel confident that’s close, but not quite right.

Thursday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows Tuborg beer delivery vehicles from over the years. The text of the poster reads “Bilens historie er naesten lige så gammel som Tuborgs” which translates as “The history of the car is almost as old as Tuborgs.”

Wednesday’s ad is for Tuborg, from 1998. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Pete Wibroe, of Wibroe & Partners (now Wibroe, Duckert & Partners) and according to Tuborg’s website, this is “the iconic Tuborg Classic” poster. The text at the top, “På Fad,” on the awning after Tuborg Classic makes no sense, and is translated as “on dish.” But at the bottom right hand corner of the poster, it also reads “… lidt mere af alting” which translates as “a little more of everything.”

Tuesday’s ad is for Tuborg, from the 1990s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is similar to a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. This one used similar thematic elements several years later, showing a toolbox containing several tools and a bottle of Tuborg beer. The text, “Gør livet lidt grønnere” is translated as “Make life a little greener.”