Thursday’s ad is for Van Vollenhoven’s Stout, from the 1940s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Van Vollenhoven’s Stout, brewed by De Gekroonde Valk (“The Crowned Falcon”) which was an Amsterdam brewery in the Netherlands that was founded by Jan van den Bosch. In 1792, the Rotterdam Van Vollenhoven family took over the company and gave its name to different beers, including the stout. The text at the bottom of the ad, “Geeft Kracht aan Jong en Oud,” translates as “Gives Strength to Young and Old.”
Wednesday’s ad is for Birra Oea, from 1927. From the late 1800s until the 1930s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Oea, which was a brewery in Tripoli, in Libya. It was created by Italian illustrator and painter Mario Bazzi
Thursday’s ad is for Miller Brewing, from 1956. This ad features another hunting scene, with the hunter taking aim at what looks to be ducks flying away from him. But the cooked bird on the table below certainly looks like a turkey to me, that or certainly the largest duck I’ve ever seen. Also, take a look at the top of the foam on the beer glass. Does it look like there’s a subtle face there?
Wednesday’s ad is for Miller Brewing, from 1957. This ad features another close-up illustration of a man holding a pilsner glass and staring at it lovingly. He also has a lapel pin with a bowling ball and a pin on it, so he’s clearly a bowler, in case the trophy, ball and pins below didn’t give it away. The tagline is again “I’m glad they still brew a beer like this!”
“Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.”
— Calvin Coolidge
‘Twas Christmas broach’d the mightiest ale; ’twas Christmas told the merriest tale; a Christmas gambol oft could cheer the poor man’s heart through half the year.
— Sir Walter Scott
The original image, which I doctored, was the cover of a 1950 issue of Guinness Time, “a quarterly publication by the Guinness company [that] was distributed to all Guinness staff.” I found it at Bygone Bodiam, a very cool website covering old time Bodiam, a hop growing area in England. There are also a number of great nostalgic photographs of the local hops industry back in the day.