Jay R. Brooks on Beer
Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in oyster crackers next to a plate filled with blue point oysters. In the foreground, there’s an ice bucket of PBR bottles, which makes sense because I’d need a lot of beer to eat that many oysters.
Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking some fish, specifically “fresh-caught bass — sizzling on the fire.” Cans of PBR are chilling in a bucket of ice. Unfortunately, I am not a fan of seafood, and apart from Fish & Chips, pretty much avoid it whenever possible, so this looks pretty unappetizing to me, but I’m confident many people would eat it with great pleasure.
Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in red, white and blue and uses the tagline. “For A Red, White and Blue Ribbon 4th What’ll You Have,” and shows four different meals you can pair with beer for your Independence Day celebrations.
Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a white tennis sweater, which is sitting on a red chair on a lawn tennis court. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Sunday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a beach ball in a swimming pool, with a tray on the side with two glasses and bottles of Pabst.
Saturday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with ribs. The ribs are laid out on a red and white checkerboard tablecloth with bread and a bowl of sauce. I’m not sure about the horseshoe handles on the baskets, which make it look like a yee-haw sort of restaurant, but if the food is tasty, then why not.
Friday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with Boston baked beans and bacon. I think is well before the days when advertising agencies hired professional food stylists to make the food look perfect, and as appetizing as possible. And while they’re still using their tagline, “It’s Al-ways Fehr Weather,” I confess I don’t understand why there’s a hyphen in always.
Wednesday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with food, although that is one seriously scary looking dish. What the hell is that thing? Is it a slap of meat in Jell-O. I see a bone, I think? And what’s on top, it may be rice but could just as easily be something far worse. Sheesh!
Tuesday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer for summer and also selling branded coolers for your picnics with this tagline. “Take Fehr’s along. It’s Good!”
