Beer In Ads #2373: The Joy Of Living


Saturday’s ad is from Pabst, from 1903. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a confident-looking woman is riding a horse straight toward us, demonstrating the “abundant health” she’s achieve by drinking Pabst Malt Extract.

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Beer In Ads #2372: Strength


Friday’s ad is from Pabst, from 1903. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, titled simply “Strength” I love how they’ve made a barbell out of holding two bottles of Pabst Malt Extract, raising to the sky. It’s just that strong, I guess.

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Beer In Ads #2371: Steady Nerves


Thursday’s ad is from Pabst, from 1901. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a man is working construction on a tall skyscraper, pulling up a steel girder all by himself. Though it’s unclear which one he is, but there are apparently two kinds of people, nervous or nerveless. And Pabst Malt Extract will help no matter which. “It steadies unsteady nerves — it makes steady nerves.”

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Beer In Ads #2370: Utter Weariness


Wednesday’s ad is from Pabst, from 1901. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, which uses possibly the weirdest words to say you had a bad day, they start with “After the day’s business foretells nervous prostration.” Luckily, there is a cure. You probably already know what it is: Pabst Malt Extract.

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Beer In Ads #2369: A Lovely Woman


Tuesday’s ad is from Pabst, from 1901. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, which begins with a great premise, they state. “A lovely woman is the fairest flower in the garden of humanity.” Then they suggest that “every woman can be lovely.” All she needs is to drink a glass of Pabst Malt Extract three times a day.

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Beer In Ads #2368: The Store Window


Monday’s ad is from Pabst, from 1900. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a store window is shown filled with Pabst Malt Extract. It appears the store put their entire stock in the window, because according to the text of the ad, he’s reaching in so he can sell one of the bottles. I know when I worked retail, we always held back stock for the shelves (racks in our case) so that people could come in and pick one up to buy it. Keeping product out of potential customer’s hands seems pretty stupid.

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Beer In Ads #2367: Can’t Sleep?


Sunday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with another beautiful illustration of a gothic cathedral. There’s a woman in the foreground presumably having trouble sleeping who’s spinning wool as opposed to just counting sheep. But she should have simply drunk some Pabst Malt Extract, which would transport her straight to slumberland.

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Beer In Ads #2366: A Tower Of Strength


Saturday’s ad is from Pabst, from 1898. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a big bottle of Pabst Malt Extract towers over iconic world landmarks, making it a tower of strength “of special value, as it combines both Tonic and Nutritive Properties.”

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Beer In Ads #2365: The Invalid


Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re an invalid and having trouble recovering from some terrible tragedy, you’re in luck. “No gift of modern science is to them a great blessing than Pabst Malt Extract.”

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Beer In Ads #2364: The Light Of Liberty


Thursday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re having trouble sleeping due to that guy on the tower holding the lights, they suggest Pabst Malt Extract, which “never fails to insure sleep.”

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