Friday’s ad is for Asahi, from sometime over the last decade or so. It’s hard to say since Japanese anime or manga art is often so timeless. Animation in the form of anime and manga is incredibly popular in Japan, and became increasingly so in the U.S. from the 1980s on. Beyond the cheesecake factor, it’s a simple, and familiar beer advertising image, of a woman on the beach in a bikini. I’m sure that music means something, but I don’t recognize the tune. The woman also may be a familiar character from a popular manga book but I don’t recognize her either.
Thursday’s ad is for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” This one features a boat, but instead of the coxswain shouting “stroke,” they’re all shouting “good wholesome beer” instead.
Despite this ad being the size I found it, the resolution is terrible, but the smaller one below is slightly sharper, despite being much smaller.
Wednesday’s ad is for Carlsberg, from 1968. Although Carlsberg was founded in 1847, apparently they first started exporting in 1868, so 100 years later, in 1968, they created a special beer for the UK market. It was “specially brewed for the British taste,” whatever that might have been. NOt sure how rare that would have been, but I guess give them points for trying something newish.
Tuesday’s ad is another one for Schaefer Beer, again from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Barry Fitzgerald, who was an Irish actor, best known for his roll in “Going My Way,” for which he won an Oscar.
Monday’s ad is for Schaefer Beer, from 1947. It’s one of a series of ads Schaefer did with famous people talking about the “Finest Beer I Ever tasted.” In this one, it’s Carole Landis, who was an American actress in the late 1930s through around 1948. Although you can’t see why in this photo, Landis’ nickname was “The Chest.”
Saturday’s ad is for Lemp’s Falstaff Bottled Beer, from 1915. Even for 1915, this seems like an odd ad. Their goal seems to be telling people they’re an old brand by reminding them that the brewery was founded that it would cost you three goat skins to have a marriage ceremony performed in the Iowa territories. I wonder if that really worked?
Friday’s ad is for a soft drink called Sober-Up, from 1945. While not a beer, the idea that they’d call it “Sober-Up” is too funny, and given my week at CBC in Portland coming to an end, appropriate. Apparently, “It’s A Lifesaver,” and it’s also “Fit For A King.” But the best is the other slogan on the bottle, which is something that seems almost too cheesy to be real. “It’s the Best … Beat’s the Rest.” The ad was done by Hungarian artist Julius Erbit, who also did a well-known pin-up ad for Senate Beer & Ale in 1942.