Friday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a farming couple is toasting with two glasses of beer. They’ve apparently just come from working out in the field, and I think they really needed a beer.

Thursday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’re also both wearing gray, to camouflage themselves from their surroundings, him in a tuxedo and she’s wearing pearls. Must have been a fancy do.

Wednesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” another couple is toasting with two glasses of beer. They’ve apparently just come out of the swimming pool and are drying off, but the first thing they did was grab a couple beers. You gotta respect that.

Tuesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a couple is toasting with two glasses of beer. They’re both wearing gray, to camouflage themselves from their surroundings, but she’s got what looks like a walnut hanging from her green choker. At least they didn’t have to wear the red caps.

Monday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a sailing couple is toasting with two glasses of beer. He’s wearing a captain’s hat while she wears a regular mate’s cap. I guess he’s in charge.

Sunday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” though this one features five of the people that were in previous ads over the campaign, and leaves room for one more person to be in the picture, and graduate to Carling — you.

Saturday’s ad is for Carling’s Red Cap Ale, from 1949. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features band leader Shep Fields wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. He “was the band leader for the “Shep Fields and His Rippling Rhythm” orchestra during the Big Band era of the 1930s.”

Friday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features ” American film and television actor” Lee Bowman wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “According to one obituary, ‘his roles ranged from romantic lead to worldly, wisecracking lout in his most famous years.'”

Thursday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actress, comedienne, model, film-studio executive, and producer” Lucille Ball wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “She was best known as the star of the self-produced sitcoms I Love Lucy, The Lucy–Desi Comedy Hour, The Lucy Show, Here’s Lucy, and Life with Lucy.”

Wednesday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American stage, film, and television actor” Franchot Tone wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “He was the star of many successful films and television series throughout his career, such as Bonanza, Wagon Train, The Twilight Zone, The Alfred Hitchcock Hour, and The Lives of a Bengal Lancer. He is perhaps best known for his Oscar-nominated role as Midshipman Roger Byam in Mutiny on the Bounty (1935), starring alongside Clark Gable and Charles Laughton.”