Beer In Ads #1297: 15 Billion Pounds Of Farm Products!


Friday’s ad is yet another one from the United Brewers Industrial Foundation, again from 1939. This was well before the “Beer Belongs” series, and just before World War II. This one talks about the fact that in the six years since prohibition, brewers used over 15 billion pounds of barley, corn, rice and hops planted on 3 million acres, roughly the same size as New England!

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Beer In Ads #1296: Thanks For The Job!


Thursday’s ad is yet another one from the United Brewers Industrial Foundation, also from 1939. This was well before the “Beer Belongs” series, and just before World War II. This one ran in Life magazine, using a precursor to the “America’s Beverage of Moderation” tagline with “Beer … a Beverage of Moderation.” This one’s about job creation, with a list of over a dozen occupations brought back by prohibition’s repeal. Showing a child meeting his father walking home from work, I love this bit of ad copy: “Happy man, happy boy, happy home.” Works for me.

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Beer In Ads #1295: Bill For Taxes


Wednesday’s ad is another one from the United Brewers Industrial Foundation, also from 1939. This was well before the “Beer Belongs” series, and just before World War II. Showing a simple bill template, with a lot of negative space for impact, makes the point just a few years after prohibition ended, that beer was providing quite a lot of money into the economy, over one million dollars each day. According to the CPI Inflation Calculator, $1 million in 1939 would be $17,140,287.77 in today’s money.

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Beer In Ads #1294: Why Responsible Brewers Are Adopting This Symbol


Tuesday’s ad is from the United Brewers Industrial Foundation, from 1939. This was well before the “Beer Belongs” series, and just before World War II. It looks like it most likely was published in a trade magazine of some type rather than a consumer periodical. But I especially love the logo as if it were the sun, coming down from the heavens.

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Beer In Ads #1293: Have You Ever Had A Glass Of Beer By Candlelight?


Monday’s ad is from the United States Brewers Association, from the late 1950s. This was well after the “Beer Belongs” series, and even after the unnumbered ones the followed the “Home Life in America” series. It’s also by the United States Brewers Association instead of the United States Brewers Foundation, as earlier ones had been. As a result, I believe it’s most likely after 1956. I love the look on the woman’s face. She’s having a good time with her glass of beer by candlelight. Those glasses look more like wine glasses, though, don’t they?

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Beer In Ads #1292: Litter Is A Slap In America’s Face


Sunday’s ad is later one from the United States Brewers Association — and associated industries — from the 1970s. This was part of the “Pitch In!” anti-littering campaign undertaken by Anheuser-Busch and other major brewers during the heyday of Ecology. This one may have been around the bicentennial in 1976, given the Statue of Liberty and the flag-waving.

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Beer In Ads #1291: Who Says Beer Is A Man’s Beverage?


Saturday’s ad is another one from the United States Brewers Foundation, from 1961. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. This one shows a pair of female golfers either after a round of golf, or taking a break during, stopping on the side of the course to enjoy a frosty beverage while they tally their scores. I assume they’re done with their round, but then why didn’t they first turn in their cart and head to the clubhouse for their beer and accounting?

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Beer In Ads #1290: Good For You Grilling


Friday’s ad is still another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a man manages to grill to steaks to perfection — “Good for you! — boy does his wife look happy. I mean, really happy. Too happy.

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Beer In Ads #1289: Good For You Water Skiing


Thursday’s ad is yet another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a couple gets up on water skis — “Good for you! — is apparently yelled to them by the man waving from the boat. Shouldn’t he be driving the boat?

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Beer In Ads #1288: Good For You Horsing Around


Wednesday’s ad is another one from the United States Brewers Foundation, this time from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a great jump on your horse — “Good for you! — they suggest having a “good glass of beer” in celebration. “Nothing, you know, is so rewarding,” they add.

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