Beer In Ads #1255: 7th Inning Schlitzstretch


Thursday’s ad is for Schlitz, from 1957. Given we’re in the middle of the all-star break, I figured a “7th Inning Schlitzerstretch” might be in order. It’s subtitled “How Cheering Raises A Schlitzthirst.” I confess I love the Schlitzerland ad campaign, especially the illustrations. “Be a Schlitzer.” Wouldn’t you like to be a Schlitzer, too?

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Beer In Ads #1252: Working The Rake


Monday’s ad is for Rheingold Beer, from 1952, and features Miss Rheingold from that year, Anne Hogan. In this ad, she’s got a rake over her shoulder while wearing fall colors. Though there’s a leaf stuck to the rake and full wire basket of leaves in the background to the left, she looks too neat and unwrinkled to have done a lick of work. Apart from “here, hold this rake,” of course.

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