Beer In Ads #1562: Man Size Pleasure Of Golf

Thursday’s ad is another one for Falstaff, also from 1959. Today is National Golf Day, so this ad seemed appropriate for today’s featured ad. Like yesterday’s ad, the copy asks. “Got A Thirst For Man Size Pleasure?” I guess golf is slightly manlier than ice skating, but I’m still not convinced it’s among the more physically demanding sports one associates with manly pursuits. Although I suppose it does take balls to play.


Beer In Ads #1560: Make A Date With Good Taste

Tuesday’s ad is another one for Blatz, this time from 1945. In the ad, an attractive young woman is on the phone, which of course means she’s talking to a boy, most likely making a date. But no, they mean “Make A Date With Good Taste,” or Blatz, the beer that’s “always ripe and ready.” So at least there’s no double entendres there.


Beer In Ads #1556: Lady In Green

Friday’s ad is for Sapporo, probably from the early part of the 20th century. It shows a female bartender in a green dress with a red belt serving a bottle of Sapporo. I can’t read Japanese Kanji so I don’t know what it says, but it’s a cool ad and you can see why they obviously made a poster out of it.


Beer In Ads #1554: Mr. & Mrs. Beer Glass

Wednesday’s ad is a German beer poster by famed Swiss illustrator Herbert Leupin. This is maybe the seventh or eighth work by him that I’ve featured over the years. The text on the poster, “gibt kraft und nervenruhe,” is translated by Google as “gives strength and nerve rest.” I’m sure there’s a more idiomatic and elegant translation, but you get the idea. It may be a companion poster to Beer In Ads #1158: Spendet Freude Und Harmonie, which translates as “gives pleasure and harmony.” In that one, the male glass is smiling, whereas in today’s ad it’s more of a frown. I wonder if that’s a reflection of the beer in the glass?