Beer In Ads #2112: This Calls For … Spaghetti Night


Thursday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Spaghetti Night.” I thought I found all of the “This Calls For” ads, but today accidentally found another one I hadn’t seen before. In this one, a couple looks waaay too happy about spaghetti. The only rational explanation is that this is not their first beer, but they’ve had quite a few before sitting down to eat.

Bud-1962-this-calls-for-spaghetti-night

Beer In Ads #2110: This Calls For … The Picnic


Tuesday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Picnic.” Three couples are out in the woods, by a stream, having a picnic. Although there is a table there, so it’s more likely they’re at a park. Don’t they look happy? I especially love their outfits.

Bud-1963-this-calls-for-picnic-watermarked

Beer In Ads #2108: This Calls For … Open House


Sunday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Open House.” A holiday party, an “open house” type of brouhaha, is taking place and the host went all out by serving cans of Bud. I do love the expression of the woman putting food in her mouth while staring at the man pouring a beer.

1962-this-calls-for-Budweiser-open-house-...

Beer In Ads #2104: A Tradition In Hospitality


Thursday’s Thanksgiving Day ad is for Budweiser, from 1963. Because of the holiday, I’m taking a break from the “This calls for …” series to bring you “A Tradition in Hospitality,” a holiday-themed ad with a big ass turkey. Ours actually looked beer (it was a Willie Bird, after all) and I served better beer, and we also didn’t have a Jell-O mold anything, but otherwise a beautifully festive setting. Happy Thanksgiving!

Bud-1963-xmas-tradition