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Beer In Ads #4117: Miss Rheingold 1949 In The Snow

June 15, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Tuesday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from January, she’s playing out in the snow with her dog, about to throw a snowball, which she hopes she “makes a hit” … just like Rheingold Beer. Oh, copywriters, have you no shame.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4116: Pat McElroy Elected Miss Rheingold 1949!

June 13, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Monday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, Pat McElroy is revealed as the winner and will be Miss Rheingold 1949. More than 4 million people voted (which was almost double the previous year) and McElroy won by a margin of over 1 million, which is pretty impressive. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin and her wedding announcement indicated she was a cheerleader and queen of Austin high school. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4115: Vote Now For Miss Rheingold 1949

June 12, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Sunday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from August, they’ve narrowed the field and chosen the six finalists, one of whom will be Miss Rheingold 1949, and are encouraging people to vote for their favorite. The six finalists are Beverly Burton, Joan Murray, Pat McElroy, Louise Hyde, Peggy O’Connor and Ann Lindsay. Who do you think will win?

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4114: Season’s Greetings From Miss Rheingold 1948

June 11, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Saturday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s posing on the stairs by the Christmas tree and wishing everyone a “Season’s Greetings.”

And here’s a black and white version of the same ad, but a lot larger image.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

Beer In Ads #4113: Miss Rheingold 1948 Trims The Tree

June 10, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Friday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s trimmed the tree and wrapped all her presents. All that’s left to do, apparently, is drink some beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

Beer In Ads #4112: Miss Rheingold 1948 With Her Blue Ribbon Horse

June 9, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Thursday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from November, she’s all dressed up at a horse show posing with the blue ribbon winner.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4111: Miss Rheingold 1948 At The Horse Show

June 8, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Wednesday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from November, she’s attending a horse show of some kind and has apparently had no trouble choosing the best horse because he stands out. And then she remarks that the same holds true for her Rheingold beer. Oh, copywriters, how subtle.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4110: Miss Rheingold 1948 Votes

June 7, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Tuesday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from October, she’s standing in front of a backdrop emblazoned with the word “VOTE,” in the run up to the 1948 election. She’s holding a stuffed donkey and elephant, obviously representing the two main parties, but that year the presidential election had three well-known candidates, Thomas Dewey, Harry Truman, and American Labor party candidate Henry Wallace, who had been Vice-President under FDR from 1941-45 and also Secretary of Agriculture and Secretary of Commerce.

The color on the ad below is a lot better, but I could only find a small version of it.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4109: Miss Rheingold 1948 Not Making Election Predictions

June 6, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Monday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from October, she’s getting ready for the 1948 election. That year was a presidential election with three candidates, Thomas Dewey, Harry Truman, and American Labor party candidate Henry Wallace, who had been Vice-President under FDR from 1941-45 and also Secretary of Agriculture and Secretary of Commerce. But Pat Quinlan doesn’t want to make any predictions, although she does appear to be making phone calls on behalf of somebody. At any rate, although Truman won the overall election and became President, in New York it was actually Dewey who won the state’s electoral votes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Politics, Rheingold

Beer In Ads #4108: Miss Rheingold 1948 As A Cowgirl Cook

June 5, 2022 By Jay Brooks Leave a Comment

This image has an empty alt attribute; its file name is image-47.jpeg

Sunday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, which appears to be a bonus ad from late August, she’s wearing quite the cowgirl outfit and is cooking over a campfire, in what looks more like a movie set than an actual campsite.

And here’s another image of the ad, but without the watermark.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

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