Tuesday’s ad is for Heineken, from 1928, when the Summer Olympics were held in Amsterdam, Netherlands. This Heineken ad both celebrated the games and declaring it the beer of the Olympiad with a cool illustration of the Olympic stadium.
Sunday’s ad is for Heineken, from I’m not sure when. It looks like it may be older, but it could just as easily be a newer at playing on the nostalgia when most breweries delivered by horse and wagon. I like the bright colors of the ad and even though they’re not Clydesdales, they’re still some fine-looking horses.
Wednesday’s ad is for Heineken’s Bierbrouwerij Maatschappij, which was established in 1873. A few years before, 1864, Gerard Adriaan Heineken bought the Haystack Brewery, later changing its name to HBM, which essentially means Heineken’s brewery or beer company. I suspect this ad is from the late 1800s, as it resembles ones from that time period.
Saturday’s ad is for Heineken, from maybe the 1950s or 60s. The tagline, “Het Meest Getapt,” according to Google Translate means “mostly tapped,” whatever that means. I imagine it’s an idiom that means something more understandable for this bar scene where the dudes are wearing suits and the women are laughing and looking nervous.
Tuesday’s ad is for Heineken, from maybe the late 1940s or 1950s. It’s somewhat surreal, showing a man in a suit holding up a table. On the table is a big bottle of Heineken, a full glass of beer and a plate of snacks. Not sure what they’re trying to say. Is it their idea of drinking oneself under the table? Only to become the table? I’m flummoxed.
Sunday’s ad is for Heineken, from the 1950s or possibly very early 1960s. There Is Happiness In … features a very odd assortment of musicians either stuck inside Heineken bottles or perhaps just wearing them as costumes. You don’t often see a quartet consisting of trumpet, saxophone, tuba and drums, but maybe there are more of them outside the frame. Not sure about the Heineken part, but they certainly look festive and happy.
Friday’s ad is for Heineken, from 1951. I’ve always found this ad super creepy, but maybe it was effective, who knows. It certainly gives beer goggles a new angle, pint goggles, though I do like that the eye itself has become a drop of beer inside the glass looking out. And of course he’s wearing a bow tie.