Beer In Ads #1348: Cool It With The Friendmaker


Sunday’s ad is for Reading Premium Beer, my hometown beer, from 1969. It’s an interesting package they’re selling, 16 oz. pint size bottles in a six pack, but notice they refer to them as “glass cans.” In the 1950s they adopted my favorite ad slogan of all-time: “The Friendly Beer for Modern People.” In this ad, they extend that by referring to their beer as “The Friendmaker.”

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Beer Birthday: Larry Horwitz

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Today is also the birthday of Larry Horwitz, who is an award-winning regional brewer with Iron Hill Brewery, headquartered at their West Chester location. Larry was at Manayunk Brewery before joining the Iron Hill team ten years ago, in 2004, having gotten in his professional brewing start while in Ohio. Join me in wishing Larry a ver happy birthday.

Tonya Cornett, from Bend Brewing, with Larry Horwitz from Iron Hill
Tonya Cornett, for 10 Barrel Brewing, with Larry at the 2009 GABF.

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Larry’s promotion photo for Larry’s Blog.

Beer Birthday: Carolyn Smagalski

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Today is Carolyn Smagalski’s birthday. Carolyn’s a beer writer from Pennsylvania — not sure what it is about Pennsylvania and beer writing — who writes for BellaOnline. Her nickname is the Beer Fox and she does a terrific job spreading he gospel of great beer. Join me in wishing Carolyn a very happy birthday.

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Carolyn with Michael Jackson at GABF in 2006.

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Don Russell, Carolyn and Curt Decker, from Nodding Head.

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Don Feinberg with Carolyn.

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Ralph Olson, from HopUnion, the Alpha King and Carolyn.

NOTE: Last three photos purloined from Facebook.

Beer Birthday: Jennie Hatton

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Today is the 43rd birthday of Jennie Hatton, who did P.R. for Philly Beer Week and several craft breweries in the tri-state area for a number of years. She cut her teeth working for Tom Peters at Monk’s Cafe. Jennie and her business partner Claire Pelino are responsible for many, many beer books being published as literary agents to a number of beer writers, including yours truly. Also, Jennie is one of my favorite people in the industry and she’s so much fun to be around that people refer to her as “The Wonderful Jennie Hatton.” Also, few people love tater tots like I do, and she’s one of them. That’s enough for me. More recently, she became the North American Brand Manager for Crabbie’s Ginger Beer. Join me in wishing Jennie a very happy birthday.

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Jennie and me on the floor at GABF in 2008.

Everyone wanted their picture taken with the Hammer, and Jennie was only too happy to oblige
Jennie wielding the Hammer of Glory during this last year’s Philly Beer Week.

Jennie Hatton and the Reverend
Jennie and the Reverend Kirk T. Berlenbach, Rector of Saint Timothy’s Episcopal Church, at the Sam, Tomme & Old Beer event at Nodding Head Brewing during Philly Beer Week.

Jennie w/tots & a dog at North Lanes Lounge
Jennie with some of the best tater tots ever, at North Lanes Lounge in Philly.

Beer Birthday: Tom Peters

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My good friend Tom Peters, one of the owners of Monk’s Cafe and Belgian Beer Emporium in Philadelphia, Pennsylvania, turns 60 today. His enthusiasm for and promotion of Belgian beer has few equals. And he throws perhaps the best late night parties of anyone I’ve ever known. Join me in wishing Tom a very happy birthday.

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Tom Peters with Dave Keene, owners of the best two Belgian beer bars on both coasts.

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Shaun O’Sullivan from 21st Amendment, Fergie Carey, co-owner of Monk’s, Lucy Saunders, the beer cook, and Tom Peters.

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Tom Peters, with Rob Tod from Allagash in Portland, Maine, at GABF.

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Me and Tom after the Great Lambic Summit at the University of Pennsylvania Museum of Archeology & Anthropology during last year’s Philly Beer Week.

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In Belgium, with a perfectly poured Orval, with Daniel Neuner, William Reed and Justin Low.

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Also in Belgium, with a Fanta and Frites sandwich.

Beer Birthday: Fergus Carey

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Today is the 51st birthday of Fergus Carey, better known simply as Fergie. Fergie owns Fergie’s Pub in Philadelphia, Pennsylvania and is co-owner of Monk’s Cafe with Tom Peters and is also a partner in Nodding Head Brewery. Fergie’s always a fun person to have around and he’s as kind as soul as ever I’ve met in the beer world. Join me in wishing Fergie a very happy birthday.

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Fergie huddling up with Tom Dalldorf and his Monk’s Cafe partner Tom Peters at 2st Amendment in San Francisco.

Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder
Tom Peters, Frank Boon, Jean Van Roy, Fergie and Armand Debelder at a Lambic Beer Dinner last month at Mon’s Cafe during Philly Beer Week.

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Outside Monk’s cafe: Shaun O’Sullivan from 21st Amendment, Fergie, Lucy Saunders, the beer cook, and Tom Peters, after the Canned Beer Dinner in 2007.

Beer Birthday: Carol Stoudt

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Today is Carol Stoudt’s birthday. She and her husband Ed started the first microbrewery in Pennsylvania, Stoudt Brewing, not far from where I grew up. After my grandfather retired, he worked part time there helping out with maintenance. He was married to Ed’s aunt so I’m distantly related to the Stoudts by marriage. I grew up going to their restaurant, Stoudt’s Black Angus, but had already moved to California by the time they opened the brewery. But it’s been great seeing them at the various craft beer industry functions from year to year. Plus they make terrific beer and have created an amazing destination in Adamstown. If you haven’t been to Stoudtberg, you should definitely plan a visit. Join me in wishing Carol a very happy birthday.

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Me and Carol behind Stoudt’s bar during a Christmastime visit several years ago.

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Ed and Carol Stoudt, with Brian Dunn of Great Divide Brewing Co. in Denver, Colorado.

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Dave Alexander, former owner of the Brickskeller in D.C., with Carol at GABF.

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Carol and me at Fergie’s Place during Philly Beer Week several years ago.

Beer Birthday: Sebbie Buhler

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Today is Sebbie Buhler’s 58th birthday. Sebbie had been a rep. for Rogue for as long as anyone could remember, though she no longer works for Rogue. Her face still graces the label of Rogue’s Chocolate Stout. She could be found at beer festivals and other events throughout the country and throughout the year. She’s without a doubt one of the best people in the industry and sets the standard that brewery reps should adopt and emulate. She left the beer industry to help out with her parents business P-Stat, but continues to advocate for better beer. Join me in wishing Sebbie a very happy birthday.

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Sebbie, her chocolate stout and Phil’s rubber chicken.

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Me and Sebbie at the Falling Rock during GABF week in 2006.

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Pouring Rogue’s distilled spirits at Slow Food Nation at Fort Mason, San Francisco.

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Picking up two World beer Cup awards for Rogue in 2008.

Beer Birthday: Tom Kehoe

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Today is the 49th birthday of Tom Keohe, founder of Yards Brewing, in Philadelphia, Pennsylvania. Tom’s been a fixture of the Philly beer scene as long as I can remember, at at least since 1996. He’s one of those people that you feel like you’ve known for years, even when you first meet him. And he’s a terrifically talented brewer, too. Join me in wishing Tom a very happy birthday.

Toasting the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione
Toasting the Class of ’96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione.

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With Philadelphia Mayor Nutter and Tom Kehoe handing out glasses of the ceremonial beer to the assembled crowd at the opening ceremonies of the first Philly Beer Week in 2008.

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Tom explaining the beers he created for the colonial themed City Tavern.

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Tom clowning around with the Hammer of Glory during Philly Beer Week a couple of years ago.

Beer In Ads #1228: Its Heart Belongs To Europe


Friday’s ad is for Imperial Pilsener, from 1976. Imperial Pilsener was made by the Hofbrau Brewing Co. from Allentown, Pennsylvania. It’s interesting to see a beer using “imperial” in its name in the 1970s. Using the tagline “Its heart belongs to Europe,” it seems less like they’re using it to denote strength than an air of European-ness.

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