Tuesday’s ad is for Stegmaier Brewing Co., from between 1933-1945. The “Home of Gold Medal Beer” was Wilkes-Barre, Pennsylvania. I love these grand illustrations of breweries, testaments to industrialization, this one was a postcard. I’m not sure why there’s a passenger train chugging by, maybe that’s how the brewery executives commute to and from work?
Today is fellow beer writer Don Russell’s 60th birthday. Don writes a beer column for the Philadelphia Daily News under the nom de plume Joe Sixpack. He also writes a blog online, Beer Radar. His most recent book, What the Hell Am I Drinking?, was published last year and can still be ordered directly from the author. Don recently became the executive director of the Garden State Craft Brewers Guild, the trade group for New Jersey breweries. Don is also a fellow Pennsylvanian, a crack card player, and one of my very favorite people to share a beer and discuss the issues of the day with. Join me in wishing Don a very happy birthday.
Today is fellow Pennsylvania beer writer Jack Curtin’s birthday. You can read his writings and rantings on a variety of subjects at his Liquid Diet Online, Curtin’s Corner, I Have Heard the Mermaids Singing and The Great Disconnect. If you think I don’t know when to stop, check out Jack’s voluminous output. Plus Jack is one of my favorite people to kvetch about politics with, over a pint, of course. Join me wishing Jack a very happy birthday.
Here’s another fun historical artifact that I came across when I one of my beer ads was for the Robert Smith Ale Brewing Company, which was founded in Philadelphia in 1774, incorporated in 1887, and was apparently acquired by Schmidt’s around 1881. In 1909, Schmidt’s, through their Robert Smith Ale Brewing Company brand, commissioned a local artist, James Preston, to create a series of twelve works depicting pre-revolutionary taverns and inns in or near Philadelphia as way to promote the heritage of the Robert Smith beer brand.
James Moore Preston (1873-1962) was artist and illustrator who trained under Thomas Anshutz at the Pennsylvania Academy of Fine Arts in Philadelphia. Preston also did one cover for the “Saturday Evening Post,” in April 1905, although his most active period was during the 1920s. Here, you can read more about Preston’s http://rogallery.com/Preston_James_Moore/Moore_Preston-biography.htmlbiography.
And here’s more about Robert Smith, from an article in Zymurgy magazine by Pennsylvania beer historian Rich Wagner from 1991.
Another brewer who withstood the test of time was Robert Smith. What was to become Robert Smith’s Ale Brewery had its humble beginnings in 1774 when Joseph Potts established a brewery at Fifth and Minor Streets in Philadelphia. During the British occupation of the city, the brewery was seized and used as a barracks.
In 1786 Henry Pepper purchased Potts’ brewery and operated it quite successfully. His wealth and philanthropy were demonstrated when he provided the clock and bell in the tower of Independence Hall. Upon his death in 1898 he donated large sums of money to many charitable and cultural institutions of the city. His son George headed the brewery and directed it successfully before leasing the establishment to Robert Smith.
In 1837 Smith came to America after having served an apprenticeship with the Bass Brewery in Burton-on-Trent, England. He began brewing on St. John Street near the Delaware River. He became acquainted with Pepper and Sickel and in 1845 purchased their brewery.
The Robert Smith India Pale Ale Brewing Company was incorporated in 1887 and moved to a new plant at 38th and Girard (right across the Schuylkill River from “Brewerytown”). It operated until Prohibition as the oldest brewery in continuous operation in America. In 1891 Robert Smith was described as a “hale and hearty” 84-year-old who was still running the brewery. He died two years later and the business was reorganized as the Robert Smith Ale Brewing Co. owned by Schmidt’s Brewery of Philadelphia. The Smith brewery produced mainly ales and stouts. Production figures for the turn of the century are: 1902: 53,521 bbl.; 1905: 61,910 bbl.; 1907: 64,400 bbl. Brands included Tiger Head Ale, XXX Stout, Porter, IPA, Old Mystery, Imperial Burton and English Pale.
In addition to the posters, they also created a short book — more or a pamphlet at 37 pages — with information about the brewery and each of the twelve images.
Here’s the book’s introduction:
Below are all twelve illustrations. In each case, I used the biggest and best image I could find. Below each print I’ve added the text from the book, and it appears that some editions of the posters may have even included that text just below each print.
And here’s the final page of text from the 1909 book.
Today is also the birthday of Larry Horwitz, who is an award-winning regional brewer with Iron Hill Brewery, headquartered at their West Chester location. Larry was at Manayunk Brewery before joining the Iron Hill team over ten years ago, in 2004, having gotten in his professional brewing start while in Ohio. Join me in wishing Larry a very happy birthday.
Larry’s promotion photo for Larry’s Blog.
Today is Carolyn Smagalski’s birthday. Carolyn’s a beer writer from Pennsylvania — not sure what it is about Pennsylvania and beer writing — who writes for BellaOnline. Her nickname is the Beer Fox and she does a terrific job spreading he gospel of great beer. Join me in wishing Carolyn a very happy birthday.
NOTE: Last three photos purloined from Facebook.
Today is the 44th birthday of Jennie Hatton, who did P.R. for Philly Beer Week and several craft breweries in the tri-state area for a number of years. She cut her teeth working for Tom Peters at Monk’s Cafe. Jennie and her business partner Claire Pelino are responsible for many, many beer books being published as literary agents to a number of beer writers, including yours truly. Also, Jennie is one of my favorite people in the industry and she’s so much fun to be around that people refer to her as “The Wonderful Jennie Hatton.” Also, few people love tater tots like I do, and she’s one of them. That’s enough for me. More recently, she became the North American Brand Manager for Crabbie’s Ginger Beer. Join me in wishing Jennie a very happy birthday.
The ad I featured yesterday in my long-running Beer In Ads series was for The Robert Smith Ale Brewing Co. of Philadelphia, Pennsylvania. The brewery was only called by that name from 1896 until it closed when Prohibition began. From 1887 until 1896, the brewery was called The Robert Smith India Pale Ale Brewing Co. While searching for information for the post last night, I happened upon a cool bit of history regarding the brewery from 1889. The Map Collection at the Free Library of Philadelphia includes a survey map of The Robert Smith India Pale Ale Brewing Co. created by Ernest Hexamer and included in the Hexamer General Surveys, Volume 24, published in 1889.
The brewery was located in West Philadelphia, in the 24th Ward, at N. 38th St, Girard Ave and Philadelphia and the Reading Railroad. The survey also includes some interesting tidbits in the text at the right, a laundry list of architectural facts and figures. For example, the brewery was powered by steam, had two copper kettles — a 100 bbl and 200 bbl vessel — and employed 17 people. Below is a blow-up of the brewery illustration, showing the brewery property and grounds.
Monday’s ad is for The Robert Smith Ale Brewing Co., from sometime after 1896 but before Prohibition. From what I can tell, while the brewery was founded in 1774, it wasn’t known as The Robert Smith Ale Brewing Co. until 1896, when it acquired by C. Schmidt & Sons and operated as one of their divisions (although another source claims Schmidt’s took over the Robert Smith brewery in 1881). The casks stacked to the left in the ad each have a different beer printed in them, suggesting this was the line of beers offered by the brewery at the time of the ad. The beer’s listed are Tiger Head I.P.A., India Pale, Burton, English Pale, XXX, Old Musty, Brown Stout and Imperial Burton. Only Tiger Head I.P.A. and the Brown Stout also have “Bottling” printed in smaller letters at the bottom of the head of the cask, so I suspect those were the two beers they may have offered in bottles.
Saturday’s ad is for Reading Premium, from 1969. This is from my hometown brewery, which closed in 1976. But as regular readers will know, it was a “friendly” beer, having used the slogan “The Friendly Beer For Modern People” since the 1950s. It’s probably my favorite beer slogan of all-time. I guess by the late 1960s it was sounding old-fashioned, so they tried to make it sound a little more groovy by calling it the shorter “Friendmaker.” The ad is for a six-pack of pint bottles — “glass cans” — which is “a right beer, a day beer, a night beer … a drink it any time beer!”