The Difference Between Novice And Expert Beer Drinkers Infographic

rate-beer
Today’s infographic is an interesting look at the Difference Between Novice And Expert Beer Drinkers, created by Business Insider, using a paper from earlier this year by Stanford University computer science post-doc Julian McAuley and assistant professor Jure Leskovec. The paper outlined “how our tastes change as we consume more products and gain more expertise,” but they then took it a step father, and applied their model to the beer reviews on RateBeer.

RateBeer-chart-2013-BI
Click here to see the graph full size.

According to the Business Insider article, here’s what else they discovered.

The figure above shows the relationship between user experience and beer preference. McAuley and Leskovec broke down the beers into lagers, mild ales, and strong ales, and then calculated each beer’s individual ranking by experience level.

The x-axis shows the average rating of products on the site (out of 5 stars), while the y-axis shows the difference between expert and novice ratings.

According to their study, while beginners and experts have similar top beers, experts tend to have stronger opinions than novice users. They explain in the study:

While a lager such as Bud Light is disliked by everybody, it is most disliked by experts; one of the most popular beers in the entire corpus, Firestone XV, is liked by everybody, but is most liked by experts.

They also found that more-experienced users gave higher ratings to almost all strong ales, illustrating that these types of beer are more of an acquired taste than traditional lagers.

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