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Archives for May 9, 2018

Beer In Ads #2635: Pool Time With Ballantine’s Brewer’s Gold

May 9, 2018 By Jay Brooks


Wednesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, two couples are enjoying a swim at a swimming pool. The smarter couple is already out of the pool and pouring themselves a beer. But at least they’ve poured beers for the other pair as they lag behind but are finally coming to join them.

Ballantine-1957-swim-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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