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Jay R. Brooks on Beer

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Archives for August 2019

Beer In Ads #3102: Brauerei A. Hürlimann Zürich

August 31, 2019 By Jay Brooks

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Saturday’s ad is for the Brauerei A. Hürlimann, from 1910 (sources vary). From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. It is not known who exactly the artist was that created the beautiful painting of the brewery, and unfortunately, this was the largest version of it I could find.

brauerei_hurlimann_1910

Here’s another painting of the brewery, though I don’t who the artist was for this one either, but at least it’s larger and give you a better look at the brewery.

brauerei_hurlimann_1

And here’s yet another one, also painted by an unknown artist.

brauerei_hurlimann_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3101: Brauerei Tiefenbrunnen Zürich V

August 30, 2019 By Jay Brooks

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Friday’s ad is for the Brauerei Tiefenbrunnen Zürich V, from around 1900 or 1910 (sources vary). From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Tiefenbrunnen Zürich V, which was located in Zürich, which is the largest city in Switzerland and the capital of the canton of Zürich. It is located in north-central Switzerland at the northwestern tip of Lake Zürich. “The ‘Tiefenbrunnen Brewery’ opened in 1890 and was jointly taken over in 1911 by the ‘Uetliberg Brewery’ and the ‘Hürlimann Brewery.’ Their production facilities were closed three years later.” It is not known who exactly the artist was that created the beautiful painting of the brewery.

Brauerei-Tiefenbrunnen-Zurich-V

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3100: Einfach-Lager & Export-Bier

August 29, 2019 By Jay Brooks

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Thursday’s ad is for the Brauerei von Andres Raum, from 1885. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Andres Raum Brauerei, which was located in Erfurt, which is in central Germany. While some sources claim the poster is from 1885, it seems more likely that 1885 is when the brewery was founded, although it was originally known as Actienbrauerei Erfurt, and later the Brauerei Schlegelsche, with Raum buying the brewery around 1924. It appears he was forced to close at the beginning of the Second World War, which places this poster at sometime between 1924 and 1939. The poster is a beautiful illustration of a bottle of beer with the brewery in the background, along with lots of little flourishes of hop plants framing it. It is unknown who exactly the artist was that created it, but his initials were A.M.

Andreas-Raum-1885

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3099: Beer Brewery To The Ship

August 28, 2019 By Jay Brooks

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Wednesday’s ad is for the J. Peter Wahl Brauerei, from 1925. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the J. Peter Wahl Brauerei, which was also referred to as the Schiffbrauerei, the J. Peter Wahl Brauerei zum Schiff, or as in this ad, “Bierbrauerei zum schiff,” which means “brewery to the ship.” The brewery was located in Kaufbeuren, an independent town in the Regierungsbezirk of Swabia, Bavaria. The town is completely enclaved within the district of Ostallgäu. A brewery was known to be located there since 1540, but in 1868 it was founded as Brauerei zum schiff Th. Schmied, and the Wahl family acquired it in 1870. In 1969 it became a wholly-owned subsidiary of Stern-Brauerei Cark Funke. The poster is a beautiful illustration of a group of finely dressed men on a red boat with two swans on it, flying a Bavarian banner, with the ones not rowing drinking mugs of beer. It created by Swiss painter and poster artist Emil Cardinaux.

Bierbrauerei-zum-schiff-1925

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bavaria, Germany, History, Switzerland

Beer In Ads #3098: Basler Löwenbräu Wagon

August 27, 2019 By Jay Brooks

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Tuesday’s ad is for Basler Löwenbrau, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Basler Löwenbrau, or Basler Löwenbraeu, a Swiss brewery located in Basel, a city in northwestern Switzerland on the river Rhine. It’s Switzerland’s third-largest city. The brewery was founded in 1861 as Brauerei H. Gaudens, but was renamed Brauerei Löwenbrau in 1891, and was also then known as Basler Löwenbrau or Brasserie du Lion. It closed in 1914. The poster is a beautiful illustration of a man driving a beer wagon with the brewery seen in the distance. It created by Swiss painter Burkhard Mangold.

basler-lowenbrau-1905

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3097: Brauerei Haldengut Cross Stitch

August 26, 2019 By Jay Brooks

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Monday’s ad is for the Brauerei Haldengut Winterthur, from 1975. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The poster is a pretty elaborate cross stitch work, which both my Mom and Grandmother were big fans of doing. I even still have a cool sampler that my grandmother did in the 1960s or so, though it has no beer in it, sadly. It was created by Swiss artist Adolf Wirz.

Ende-Gut-Haldengut-1975

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3096: Brauerei Haldengut Winterthur Dog

August 25, 2019 By Jay Brooks

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Sunday’s ad is for the Brauerei Haldengut Winterthur, from 1976. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. It’s hard to tell if that a really large dog, on the scale of Clifford the Big Red Dog, or just a very tiny keg. The ad was created fairly recently, but pays homage to earlier posters. It was created by Swiss artist Jack J. Kunz.

Brauerei-Haldengut-Winterthur-dog

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3095: Brauerei Haldengut Winterthur Keg

August 24, 2019 By Jay Brooks

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Saturday’s ad is for the Brauerei Haldengut Winterthur, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is an illustration of a keg with the brewery’s name and telephone number carved into it, with a freshly poured mug of beer beside it. It was created by Swiss artist and graphic designer Hugo Laubi.

Brauerei-Haldengut-Winterthur-keg

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3094: Brauerei Haldengut Winterthur Train

August 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for the Brauerei Haldengut Winterthur, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of a woman server carrying at least eight large mugs of beer and although she looking our way, she appears to be waiting for the train that’s coming into the station just behind her. Sadly, this was the largest image of the ad that I could find. Unfortunately, I don’t know who the artist is who created it.

Brauerei-Haldengut-Winterthur-train

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3093: Brauerei Haldengut Horse

August 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for the Brauerei Haldengut Winterthur, from 1926. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of the brewery, probably idealized as so many of these were. The poster was created by German artist Max Feldbauer, who also painted another ad showing a team of horses pulling a beer wagon.

Brauerei-Haldengut-Winterthur-horse

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

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