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Historic Beer Birthday: Franz Joseph Fabacher

July 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Franz Joseph Fabacher (July 25, 1826-March 3, 1897). He was born in Busenberg, which is in Bavaria, Germany. He moved to New Orleans, Louisiana when he was 21, in 1847. He became a successful grocer and restauranteur and in 1890 was an early investor in the Jackson Brewing Co. in New Orleans. By 1895, he became president of the brewery, a post he continued in until his death in 1897, when his son Laurence succeeded him in running the business.

Here’s his obituary from the New Orleans States newspaper the day he passed away on March 3, 1897:

The Jax Brewery in 1939.

And this obituary is from the next day, in the Times Picayune:

The Fabacher family around 1885. Franz Joseph is seated on the far right.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Louisiana, New Orleans

Beer In Ads #5298: Löwenbräu Pale Bock Beer

July 22, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 22, 1964. This ad was for the Löwenbräu Brewery, of Munich, Germany, which was originally founded in 1383. It’s funny to me that in trying to position the brand as high-end, they state that it’s “the world’s most exclusive and expensive beer.” This ad ran in the Evening Standard, of London, England.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bavaria, Bock, England, Germany, History, London, Munich

Beer In Ads #5274: Spaten Helles Lagerbier

June 20, 2026 By Jay Brooks

I’m taking a one-day break from posting Bock ads because today is the day Spaten released what today we simply call Helles in Munich and the rest of Germany. They had test-marketed it in Hamburg beginning March 21, 1894, but waited until the following summer for a full roll out, which began on June 20, 1895.

Saturday’s ad is for an “Spaten Helles Lagerbier,” or more fully “Helles Lagerbier nach Art des Pilsener Biers” (pale lager beer in the style of Pilsener beer) which was published on or around June 20, 1895. This ad ran in the “Das Bayerische Vaterland” (The Bavarian Fatherland), which was a daily newspaper published in Munich from 1869 to 1934. I believe it’s one of the earliest ads, if not the earliest ad, for Helles beer.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bavaria, Germany, History

Historic Beer Birthday: Henry Uihlein

May 13, 2026 By Jay Brooks

schlitz-globe
Today is the birthday of Henry Heinrich Johann Uihlein (May 13, 1844-April 22, 1922). He was born in Bavaria, but moved to the U.S. when he was eighteen, in 1862, having learned the brewing trade in Germany. He joined his uncle, August Krug, and his brothers, working for the Joseph Schlitz Brewing Company. He was president of Schlitz from 1875 until he retired in 1916.

This is one of the few photos I could find of Henry, in this Uihlein family photo from the early 1880’s.

Bottom row, from left; Charles, superintendent of the bottling works; Edward, vice president in charge of developing the Chicago markets; Henry, president. Top row, from left; William J., assistant superintendent of the brewery; Alfred, superintendent and brewmaster; August, secretary and chief operating officer.

Schlitz-Beer-Paper-Ads-Jos-Schlitz-Brewing-1900


This Schlitz ad is from around 1900, when Henry was president of the brewery.

This is the Google translation of his German Wikipedia page:

Henry Uihlein was the second eldest of six sons of Joseph Benedict Ühlein and his wife Katharina Krug born in Wertheim, the restaurant, the Gasthaus zur Krone operated.

In Bavaria, Henry Uihlein learned the brewing trade before emigrating to the United States in 1862. There he worked for several years for various breweries in St. Louis and for the Kunz Brewing Company in Leavenworth. In 1871 he moved to Milwaukee and began working with his brothers August, Alfred and Edward for the Joseph Schlitz Brewing Company. Henry’s brewing expertise contributed significantly to the company’s success. He led the company between 1875 and 1916 as president. He also worked in finance, real estate and other industries.

This is Uihlein’s obituary from the Beverage Journal (f.k.a. The Western Brewer) from 1922:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Wisconsin

Historic Beer Birthday: Henry Becker

April 19, 2026 By Jay Brooks

indiana

Today is the birthday of Henry Becker (April 19, 1851-April 20, 1906). He was born in Bavaria, and emigrated to the U.S. when he was 21, coming first to New Orleans, and two years later settling in Terre Haute, Indiana. At some point, he became involved with the Seventh Street Brewery, which had been founded in 1848 (although another source seems to dispute that believing they are unrelated and that Becker’s was founded independently in the 1870s, which actually makes some sense to me). Its name was changed to the Terre Haute Weiss Beer Brewery in 1898 (if related to Seventh Street), but after Becker’s death in 1906, his son took it over, renaming it the Henry J. Becker Brewery. Becker’s son then sold it two years later, in 1908. The buyer, Charles J. Graf, closed it for the good the same year.

Henry-Becker-obit-abr
Obituary of Becker from the American Brewers’ Review in 1906.

There’s very little information I could find on Becker or his brewery. It appears to have been very small, with capacity below 500 bbl, making it something of a proto-nano in its day. I could also not find any photos of Becker or the brewery and no breweriana whatsoever, aprt from the bottle below, which must be from between 1906-09. One unusual fact I did find is that they brewed a Berliner Weiss.

henry-becker-bottle

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, Indiana

Historic Beer Birthday: Gabriel Sedlmayr II

February 26, 2026 By Jay Brooks

spaten-hops
Today is the birthday of Gabriel Sedlmayr II, sometimes referred to as Gabriel Sedlmayr the Younger (February 26, 1811-October 1, 1891). He was, of course, the son of Gabriel Sedlmayr the Elder, who acquired the Spaten brewery in 1807, when “at the time was the smallest brewery in Munich.” When his father died in 1839, the brewery passed to Gabriel and his brother Joseph, and the two ran the brewery for three years, until Joseph bowed out to start his own brewery, and Gabriel became the sole owner of the Spaten brewery. By 1867, it became the largest brewery in Munich, a position it held until the 1890s. In 1874, Sedlmayr retired, and three of his four sons, Johann, Carl and Anton, began running the company. During his tenure at Spaten, he played a major role in the development of lager fermentation.

Here’s a short biography from the Entrepreneur Wiki:

Gabriel Sedlmayr II was born in Munich on February 26, 1811. He is often called Gabriel Sedlmayr the Younger. While in high school, he was given private lessons by Professor Johann Baptist Hermann in chemistry and physics. He graduated from high school and then began training in a brewery.

He also traveled to European to visit and learn from different breweries, as well as local scientists. In Vienna he attended lectures at the Polytechnic of Vienna and in Berlin he attended chemistry lectures at the University of Berlin. He then took over his father’s brewery with help from his brother.

In 1842, when Joseph, his brother, left the business, he became the sole owner of the brewery. In 1866 he then opened up the Bavaroise Brasserie in Paris. Then he helped at and then eventually took over the Spanenbrau Brewery. He is responsible for developing a dark lager called Dunkel at his Spaten Brewery. He was known for using science, microbiology, and cultivation to develop new beers. In 1874, he passed his business to his sons Johann, Carl, and Anton because of his poor health. In 1881 he was awarded the Gold Medal of the City if Munich and then on October 1, 1891 he died.

This is his entry in the Oxford Encyclopedia of Beer, written by Ian Horsey:

Sedlmayr, Gabriel the Younger

was a brewer who took over the reins of the Spaten Brewery of Munich, with his brother Josef, upon the death of his father, Gabriel Sedlmayr the Elder, in 1839. The two brothers inherited their father’s innovative zeal and, over the next few years, modernized the brewery at the same pace as their father had done before them. In 1844, Spaten became the first brewery outside England to adopt steam power. A year later, Gabriel bought out his brother and became the sole proprietor of Spaten, which would continue to be a center of brewing innovation. Already during his student days, Gabriel had been an innovator. As part of the requirement for his Master Diploma, young Gabriel embarked upon an extensive grand tour of noted European brewing centers in the early 1830s. On one of his trips, he met fellow brewer Anton Dreher, whose mother owned a small brewery in Klein-Schwechat, just outside Vienna. The meeting, in 1832, marked the beginning of a life-long friendship and business association. The two travelers visited Great Britain in 1833 to learn more about fermentation—and engaged in what can only be described as a classic case of industrial espionage. By using a specially modified hollow walking cane, they furtively gathered wort and beer samples during their brewery visits und subsequently analyzed them in their hotel. They put the data thus collected to good use after they had returned home by developing two new malts and two new beer styles: Dreher came up with Vienna malt and Vienna lager; Sedlmayr invented Munich malt and märzen beer.

In those days it was difficult to brew lagers in the summer; the hot central European climate was inhospitable to brewing in general and lager brewing in particular. Brewers used ice blocks cut from frozen lakes and ponds in the winter and stored them underground for use as coolant in the summer. This was costly and inefficient. So Sedlmayr looked around for a technological solution, which he found in the work of a young Munich engineering professor, Carl Linde. Linde had been tinkering with refrigeration machines, and in 1873, Sedlmayr persuaded Linde to install one of his experimental devices in the Spaten fermentation and lagering cellars. This was, as best as anybody knows, the first time that mechanical refrigeration had been used in a brewery, and Spaten was from then on uniquely equipped to brew bottom-fermented beer reliably year-round. With this new technology in place, Spaten had become the largest of the Munich breweries. Spaten’s superb lager-making ability allowed it to experiment with ever more delicate brews, especially one that could compete with the rising popularity of the Bohemian pilsner from just east of the Bavarian border. The result was the introduction, in 1894, of a straw blond beer, the delicate lager that was to become the signature brew for Bavarian beer garden and beer hall lagers for the next century, Helles.

gabriel-sedlmayr-coin

Spaten-Werbung

Filed Under: Birthdays, Just For Fun Tagged With: Bavaria, Germany, History

Historic Beer Birthday: Philip Zorn

February 21, 2026 By Jay Brooks

ph-zorn
Today is the birthday of Philip Lewis Zorn (February 21, 1837-January 4, 1912). Zorn was born in Wűrzburg, Bavaria, and learned brewing from his father, how was a brewer in Germany. In 1855, when he was eighteen, he emigrated to the U.S., and initially settled in Illinois, where he worked in breweries in Blue Island, Illinois. In 1871, he moved to Michigan City, Indiana and opened the Philip Zorn Brewery. Twenty years later, he incorporated it as the Ph. Zorn Brewing Co. After prohibition, his sons Robert and Charles, who had worked for the brewery beginning as young men, reopened the brewery as the Zorn Brewing Co. Inc., but it in 1935 it became known as the Dunes Brewery, before closing for good in 1938. He was also a city councilman and a co-founder of Citizens Bank of Michigan City.

philip-zorn-pic

This account is from the Indiana Bicentennial:

Philip Zorn Jr. was the son of a brewer in Wűrzburg, Bavaria who immigrated at the age of 18. He worked at a brewery in Illinois from 1855 until he started his own in Michigan City. By 1880 he was making 3,000 bbls annually. He became a prosperous man, a city councilman and the founder of the Citizens Bank of Michigan City.

The company passed to Philip’s sons Robert and Charles who built a new brewhouse in 1903 and reached almost 15,000 bbls by the time of Prohibition. During the dry years they made the Zoro brand of soda pop. After Prohibition they changed the name to Dunes Brewing, possibly because of a court action against Zorn in 1935 for selling beer to unlicensed companies. They made Grain State, Golden Grain and Pilsenzorn brands.

Zorn-beer
Zorn beers.

philip-zorn-obit-1
philip-zorn-obit-2
philip-zorn-obit-3

Golden-Grain-Beer--Labels-Dunes-Brewery

And this excerpt is from “Hoosier Beer: Tapping into Indiana Brewing History,” by Bob Ostrander and Derrick Morris:

zorn-hoosier-beer
zorn-michigan-pride

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Illinois, Indiana

Historic Beer Birthday: John Frederick Wiessner Sr. 

December 14, 2025 By Jay Brooks

Today is the birthday of John Frederick Wiessner (December 14, 1831-January 1, 1871). He was born in Bavaria, but emigrated to the U.S. and settled in Baltimore, Maryland. He founded the John F. Wiessner Brewery in 1863, renaming it the John F. Wiessner & Sons Brewing Co. after his sons joined he business in 1888. It remained that name until closed by prohibition in 1920. It reopened after repeal in 1933 as the American Brewery, and went through a variety of name changes until closing for good in 1973.

Here’s a newspaper story about his will after he passed away.

Baltimore History Bits has a short history of the brewery, and cartoonist from California, Chendi Xu, created a short comic about the history of Wiessner’s brewery, although she claims he went to Bavaria to learn brewing and came back from there rather than New York. There’s also a pdf online with a history of the brewery from a breweriana perspective by David Hagberg.

The brewery building is still standing, though it’s been through a lot, according to Wikipedia:

The American Brewery, located in the Broadway East, Baltimore community, is an historic former brewery located at 1701 North Gay Street in northeast Baltimore, Maryland, United States. Formerly abandoned and left to decay for four decades, it has been recently repaired, renovated / restored and beautified. It is currently the headquarters of Humanim Inc., a regional social services agency.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Baltimore, Bavaria, Germany, History, Maryland

Historic Beer Birthday: Georg Schneider

November 26, 2025 By Jay Brooks

schneider-weisse
Today is the birthday of Georg Schneider (November 26, 1817-1890) who co-founded G. Schneider & Son along with his son Georg Schneider II in 1872. Georg leased the royal ‘Weisse Brauhuas’ Hofbräuhaus in Munich in 1855 and purchased from King Ludwig II the right to brew wheat beer in 1872. Georg, along with his son acquired the so-called Maderbräu Im Tal 10′ in 1872.

georgschneider1

Both he and his son passed away in 1890, and his grandson, Georg III, took over the brewery even though he was barely 20 at the time, and today George VI still owns and runs the brewery.

six-generations-schneider

Here’s what the brewery website has about their history:

The history of wheat beer is also the history of the Schneider brewing family and its famous Schneider Weisse. Georg I Schneider, as the wheat beer pioneer and creator of the Schneider Weisse Original recipe (which is still used today), is revered by all wheat beer connoisseurs.

Two-hundred years ago, wheat beer could only be brewed by the Bavarian royal family in their reweries. In 1872, King Ludwig II discontinued brewing wheat beer due to a steady decline in sales.

That same year, he sold Georg I Schneider the exclusive right to brew wheat beer. Thus, the Schneider Family saved wheat beer from extinction. Today, Georg VI Schneider is running the brewery in Kelheim, which the family acquired in 1927 and has remained the Schneider Weisse brewery to this day. It is the oldest wheat beer brewery in Bavaria; wheat beer has been brewed there without interruption since its founding in the year 1607.

Georg-Schneider-coaster

The Schneider Brauhaus has a slightly different history of the Schneider story:

Georg Schneider I was a tenant of the Königlich Weissen Hofbräuhaus in Munich between 1855 and 1873. On the basis of the prevailing narrow conditions, the production of white beer was to be abandoned. The victory of the lower-fermented beers (at that time known as brown beer) could no longer be stopped in Bavaria.

Georg Schneider I believed, however, that the old top-breed brewing method had a future. Therefore, during the reign of King Ludwig II, he negotiated with the Bavarian court brethren about the replacement of the Weissbierregal (the right to brew Weissbier). The latter believed that he could give the request, since Weissbier was no longer allowed any chance.

At the same time Georg Schneider I had the opportunity to purchase the abandoned Maderbräu. After about a year of conversion, he began to produce his own white beer together with his son Georg Schneider II. The “Schneider Weisse” was born and the “Weisse Bräuhaus G. Schneider & Sohn” from the original Maderbräu became. Georg Schneider I himself was responsible for the business and found in his wife Maria Anna, born Hettel, an efficient cook and economist.

Overall, the acquisition of Georg Schneider I was a speculation with a high level of commitment. The success did not fail. The influx of guests, who wanted to enjoy a “delicious mouth beer” soon surpassed all expectations. George Schneider I is rightly referred to as the Weissbierpionier, who has rescued the superior brewing methods in their original form into modern times.

pianonvirittäjät_g.schneidersohn_1000

The “Weisses Bräuhaus” in Munich, Tal (or Thal) is the founding place of their brewery. It’s the place where Georg Schneider I brewed his first Schneider Weisse Original in 1872.

schneider_munichbrewery

“In 1927 the owners, who to this day are descendants of Georg Schneider I, expanded their brewing operations into Kelheim and Straubing. After the breweries in Munich were destroyed in 1944 by aerial bombardment by the Allies of World War II, the entire production was relocated to Kelheim.”

Schneiderbrewery

Filed Under: Birthdays, Just For Fun Tagged With: Bavaria, Germany, History

Historic Beer Birthday: William IV, Duke of Bavaria

November 13, 2025 By Jay Brooks

bavaria
Today is the birthday of William IV, Duke of Bavaria (November 13, 1493-March 7, 1550). William IV “was Duke of Bavaria from 1508 to 1550, until 1545 together with his younger brother Louis X, Duke of Bavaria. He was born in Munich to Albert IV and Kunigunde of Austria, a daughter of Emperor Frederick III.”

Bartel-wilhelm-iv
Portrait by Barthel Beham.
Here’s a short account of William IV’s life:

Though his father had determined the everlasting succession of the firstborn prince in 1506, his younger brother Louis refused a spiritual career with the argument that he was born before the edict became valid. With support of his mother and the States-General, Louis forced William to accept him as co-regent in 1516. Louis then ruled the districts of Landshut and Straubing, in general in concord with his brother.

William initially sympathized with the Reformation but changed his mind as it grew more popular in Bavaria. In 1522 William issued the first Bavarian religion mandate, banning the promulgation of Martin Luther’s works. After an agreement with Pope Clement VII in 1524 William became a political leader of the German Counter reformation, although he remained in opposition to the Habsburgs since his brother Louis X claimed the Bohemian crown. Both dukes also suppressed the peasant uprising in South Germany in an alliance with the archbishop of Salzburg in 1525.

The conflict with Habsburg ended in 1534 when both dukes reached an agreement with Ferdinand I in Linz. William then supported Charles V in his war against the Schmalkaldic League in 1546. William’s chancellor for 35 years was the forceful Leonhard von Eck.

William was a significant collector and commissioner of art. Among other works he commissioned an important suite of paintings from various artists, including the Battle of Issus by Albrecht Altdorfer. This, like most of William’s collection, is now housed in the Alte Pinakothek in Munich. With his order to expand the Neuveste with the so-called Rundstubenbau and to set up the first Court Garden began the history of the Munich Residence as a representative palace. To the history cycle of the garden pavilion belonged Albrecht Altdorfer’s painting. In 1546 he ordered to upgrade Dachau Palace from a Gothic ruin into a renaissance palace. In 1523 with the appointment of Ludwig Senfl began the rise of the Bavarian State Orchestra.

On 23 April 1516, before a committee consisting of gentry and knights in Ingolstadt, he issued his famous purity regulation for the brewing of Bavarian Beer, stating that only barley, hops, and water could be used. This regulation remained in force until it was abolished as a binding obligation in 1986 by Paneuropean regulations of the European Union.

William died in 1550 in Munich and was succeeded by his son Albert. He is buried in the Frauenkirche in Munich.

Reinette-duke-wilhelm
Duke Wilhelm IV of Bavaria by Hans Schwab von Wertinger.

William IV, Duke of Bavaria, wrote and signed the Reinheitsgebot, also known as the Bavarian Beer Purity Law, and later the German Beer Purity Law.

reinheitsgebot

In the Bavarian town of Ingolstadt on April 23, 1516, William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament.

wilhelm_iv_herzog_bayern
Another painting by Barthel Beham.

Filed Under: Birthdays, Just For Fun Tagged With: Bavaria, Germany, History, Law

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