Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1936. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a shepherd (?) outside of the town on a snow-filled winter night, walls looking up into the sky and seeing an illuminated star with a beer mug in its center. It was created by Swiss artist Arnold Oechslin.