Sunday’s ad is for the Munich Oktoberfest, from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began yesterday and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist and designer Ernst Kosslinger.
Archives for September 22, 2019
Today is the birthday of Lord Chesterfield, whose full name was Philip Stanhope, 4th Earl of Chesterfield (September 22, 1694-March 24, 1773). He “was a British statesman, and a man of letters, and wit. He was born in London to Philip Stanhope, 3rd Earl of Chesterfield, and Lady Elizabeth Savile, and known as Lord Stanhope until the death of his father, in 1726. Educated at Trinity Hall, Cambridge, he subsequently embarked on the Grand Tour of the Continent, to complete his education as a nobleman, by exposure to the cultural legacies of Classical antiquity and the Renaissance, and to become acquainted with his aristocratic counterparts and the polite society of Continental Europe.
In the course of his post-graduate tour of Europe, the death of Queen Anne (r. 1702–1714) and the accession of King George I (r. 1714–1727) opened a political career for Stanhope, and he returned to England. In the British political spectrum he was a Whig and entered government service, as a courtier to the King, through the mentorship of his relative, James Stanhope, 1st Earl Stanhope, the King’s favourite minister, who procured his appointment as Lord of the Bedchamber to the Prince of Wales.
Today he’s arguably best known for two things. The first is the numerous letters written to his illegitimate son Phillip Stanhope. They consisted of 400 private correspondences written over thirty years, first published a year after Lord Chesterfield’s death as “Letters to His Son on the Art of Becoming a Man of the World and a Gentleman.” From that correspondence, many quotations have become well-known, such as “Whatever is worth doing at all is worth doing well,” “Never seem more learned than the people you are with. Wear your learning like a pocket watch and keep it hidden. Do not pull it out to count the hours, but give the time when you are asked,” “Take care of the minutes and the hours will take care of themselves,” and “Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.” Then there’s “Young men are apt to think themselves wise enough, as drunken men are apt to think themselves sober enough” and “Choose your pleasures for yourself, and do not let them be imposed upon you. Follow nature and not fashion: weigh the present enjoyment of your pleasures against the necessary consequences of them, and then let your own common sense determine your choice.”
Portrait by Jonathan Richardson from 1728.
Here’s the description from the Oxford edition of Chesterfield’s collected letters:
Not originally intended for publication, the celebrated and controversial correspondences between Lord Chesterfield and his son Philip, dating from 1737, were praised in their day as a complete manual of education, and despised by Samuel Johnson for teaching “the morals of a whore and the manners of a dancing-master.” Reflecting the political craft of a leading statesman and the urbane wit of a man who associated with Pope, Addison, and Swift, Lord Chesterfield’s Letters reveal the author’s political cynicism, his views on good breeding, and instruction to his son in etiquette and the worldly arts. The only annotated selection of this breadth available in paperback, these entertaining letters illuminate the fascinating aspects of eighteenth-century life and manners.
The Lord Chesterfield Ale label in 1934.
This is an interesting piece of history. This piece, sponsored by a trade group of brewers, though I’m not sure which one, whether a national organization or a more local one, something like a New York Brewers Association. It was published today, September 22, 1918, in the time before the passage of Prohibition, in an attempt to persuade citizens not to support the prohibitionists’ agenda and also that brewers were patriotic as World War was beginning. Unfortunately, it didn’t work.
And here’s the article transcribed.
The press has in the past few days given much space to the fact that certain American brewers loaned the sum of $375,000 to Mr. Arthur Brisbane, which sum he used in the purchase of the Washington Times.
In many publications referring to this matter the word “German” is applied to the word “brewer,” and there is continued and persistent effort to create in the minds of the readers the impression that the brewers are as a class unpatriotic. An attempt to create and foster this impression is to give birth to and nourish what is a malicious and cowardly lie!
MORE THAN NINETY-FIVE PER CENT OF ALL THE BREWERS IN THE UNITED STATES ARE AMERICAN BORN. AND IN A VERY LARGE PORTION OF CASES THEIR PARENTS WERE AMERICAN BORN.
What money they have, has been made in American business and invested in America. Since the beginning of the war brewers have been among the largest purchasers of every Liberty Bond issue, the total of their subscriptions amounting to many millions of dollars. They have contributed in large amounts to the Red Cross and other war activities.
Brewers themselves are wearing uniforms of service and the sons and grandsons of brewers are fighting under the Stars and Stripes.
In the many acts of disloyalty discovered by the Department of Justice prior to and during the war, there is not one single instance where any brewer, directly or indirectly, has in any way been found guilty of any act which could be considered disloyal.
Much publicity has been given to the fact that before the war commenced brewers of the country contributed money to the German-American Alliance for the purpose of contesting Prohibition. Not one single dollar was ever paid to the German-American Alliance by any brewer after the declaration of war between Germany and our country, and this fact is well known to every man who has investigated this subject.
It has never been shown that any American brewer has contributed, directly or indirectly, to any dissemination of any unpatriotic propaganda!
A few days ago our President issued a proclamation forbidding the manufacture of beer after December 1st. Despite the fact that this order destroys a billion dollars’ worth of property, it has been accepted by the brewers without complaint, because they realize that in the judgment of our President such a ruling is necessary to the success of the war programme.
Are certain politicians, disappointed in their ambitions, and those who are opposed to the consumption of any beverage with the slightest trace of alcohol so powerful that they can use the horrors of this distressing war to heap odium and disgrace upon a class of citizens whose loyalty, measured by whatever standard, is one hundred per cent. American?
WE ARE NOT MAKING THIS APPEAR IN BEHALF OF OUR PROPERTY OR OUR PRODUCT, BUT AS AMERICAN CITIZENS APPEALING TO YOU TO HELP PROTECT THE GOOD NAME OF OURSELVES AND OUR FAMILIES.
Today is the birthday of Alfred Vinzenz Werthmueller (September 22, 1835-?). Werthmueller was born in Germany, and with a partner, brewed the first lager in the state of Iowa. He became part of the Wertmueller & Ende Co. Brewery in 1892 and appears to have been bought out by his partner, Charles Ende, when in 1902 the name changed to the Ende Brewing Co. It started out in Burlington, Iowa as the Union Brewery in 1856, and closed in 1915.
I can find almost no information about Werthmueller or even the brewery he was a partner in for ten years. He’s referred to as a brewer in USBA convention minutes, and for the Ninth Convention was still in Iowa, but during the Tenth Convention he’s listed as a representative of G. Bosch & Co. I can’t find any information about G. Bosch & Co., although there was a Bosch Brewery in Michigan from 1874 to 1973. But it was founded by a Joseph Bosch, so it may have been a different company. But that’s all I could find, and nothing about his later life or where he ended up.
Here’s an account of the brewery from “100 Years of Brewing:”
Today is the 61st birthday of Carlos Sanchez, brewmaster at Six Rivers Brewery in McKinleyville, behind the Redwood Curtain. Carlos is a veteran brewer of over 20 years, having originally interned at Humboldt Brewing Co., becoming assistant brewer there in 1990. He’s also worked at Mad River Brewing and attended Chicago’s Siebel Institute of Brewing Technology. In 1996, the opportunity to start brewing at a local start-up tempted Sanchez to become Six Rivers’ first, and only, brewmaster. He’s been there seventeen years, and counting, brewing an impressive stable of beers, including many sound interpretations of classic styles and a few others that are utterly unique. Join me in wishing Carlos a very happy birthday.
Today is the birthday of George Kenneth Hotson Younger (September 22, 1931-January 26, 2003). “Younger’s forebearer, George Younger (baptised 1722), was the founder of George Younger and Son of Alloa, [Scotland] the family’s brewing business (not to be confused with Younger’s of Edinburgh). He was the great-great-great-great-great-grandfather of the brewery founder. “Younger’s great-grandfather, George Younger, was created Viscount Younger of Leckie in 1923. Younger was the eldest of the three sons of Edward Younger, 3rd Viscount Younger of Leckie.”
Here’s his biography, from Wikipedia:
He was born in Stirling in 1931 and educated at Cargilfield Preparatory School, Winchester College, and New College, Oxford, where he obtained a Master’s degree. Joining the British Army, he served in the Korean War with the Argyll & Sutherland Highlanders. On 7 August 1954, he married Diana Tuck, daughter of a Royal Navy captain; they had 4 children.
He first stood for Parliament, unsuccessfully, in North Lanarkshire in the 1959 General Election. Subsequently, he was initially selected to stand for the Kinross and West Perthshire seat in a by-election in late 1963, but agreed to stand aside to allow the new Prime Minister Alec Douglas-Home the chance to enter the House of Commons.
Following in the footsteps of his great-grandfather the 1st Viscount, Younger became Member of Parliament for Ayr in 1964 and served as Margaret Thatcher’s Secretary of State for Scotland for seven years. He subsequently succeeded Michael Heseltine as Secretary of State for Defence in 1986 when Heseltine resigned from the cabinet over a dispute about helicopters known as the Westland crisis.
Younger quit the cabinet in 1989, and joined the Royal Bank of Scotland, becoming its chairman in 1992. He was created a life peer as Baron Younger of Prestwick of Ayr in the District of Kyle and Carrick on 7 July 1992, five years before succeeding to the viscountcy. As such, he continued to sit in the House of Lords after the passage of the House of Lords Act 1999 which expelled most of the hereditary peers.
This is part of Younger’s obituary from the Independent, the small portion that’s about his time working for the family brewery business, must of the rest is about his political career, which appears to be the primary focus of his life, the beer was apparently just an afterthought, something he had to do.
George Kenneth Hotson Younger was born at Leckie in 1931. After Cargilfield, where he was head boy, he went to Winchester. None of the honours which were later to come his way gave him such pleasure as being Warden of Winchester. After National Service in Germany and Korea with the Argyll and Sutherland Highlanders, he went up to New College, where he read Modern History. Joining the family firm of George Younger and Company, part of Bass, he rose to be a senior sales manager – following the tradition of his great-great-great-uncle William McEwan, who combined a career as a politician with that of successful brewer (best remembered for Mc- Ewan’s Export). As the Edinburgh University Public Orator put it at the degree ceremony for Younger’s doctorate honoris causa in 1992,
There was not for this son an immediate short cut to the boardroom. Instead he worked through the company in a range of roles from labourer to sales manager for Glasgow. He played a significant part not only in brightening up the design of its canned beers but also in the dramatic reorganisation of Scottish brewing which first brought together several of central Scotland’s brewers into United Caledonian Breweries and then merged them with Tennants to form Tennant Caledonian Breweries Ltd, of which George Younger was a director from 1977 to 1979.
Today is Dave McLean’s 50th birthday — The Big 5-O. Dave was the founder of Magnolia Pub & Brewery, the gastropub on Haight Street in San Francisco, along with the production brewery known as the Smokestack in the Dogpatch neighborhood of the city. He is a tireless champion of craft beer in the Bay Area, having worked on Slow Food Nation, The Eat Real Festival and SF Beer Week, among much else. He more recently co-founded Admiral Maltings along with Ron Silberstein. Join me in wishing Dave a very happy birthday.
A sextet from San Francisco at GABF 2008. From left: Adrienne McMullem, with 21st Amendment, Ben Spencer, from Magnolia, Sean Paxton, the homebrew chef, Ben’s wife, Shaun O’Sullivan, from 21st Amendment, and Dave.
Food and beer mixed happily and deliciously at the Slow Beer Festival 2008, as evidenced here by Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John Tucci (from Gordon Biersch San Francisco) and Shaun O’Sullivan (from 21st Amendment).