Saturday’s ad is for Mort Subite, from probably mid-20th century, perhaps a little earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” This is the traditional Mort Subite logo, but this is the only instance I’ve seen where it’s in full color. Unfortunately, all I could find was two snapshots of what appears to be the same framed poster or ad in the same location. Neither are in great shape, but the second one shows the color a bit better even though it’s not terribly in focus. I’m not sure who created this metal sign.

Friday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” The text at the bottom, “La plus vieille, La meilleure!!” Google translates as “The oldest, The best!!” I’m not sure who created this metal sign.

Thursday’s ad is for Gueuze Merlo, from after 1940. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Merlink, which was “formed after a merger of Merlo and Linkebeek breweries in 1940. Merlo was founded in Uccle as “Brasserie L. Vandenperre” in 1892. I’m not sure who created this metal sign.

Wednesday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” I’m not sure who created this metal sign.

Monday’s ad is for Rodenbach, from mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brewery Rodenbach, founded by four Rodenbach brothers (Pedro, Alexander, Ferdinand and Constantijn) in Roeselare which is located in West Flanders, Belgium. It was founded in 1821, but today is owned by Palm Breweries. I’m not sure who created this poster.

Friday’s ad is for Van Alen Gueuze & Kriek, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Van Alen lambic brewery, located in Waanrode, in East Flanders, Belgium. No on seems to know when it was founded, but it closed in 1980. I’m not sure who created this poster.

Thursday’s ad is for Gueuze Corona, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the De Keersmaecker lambic brewery, located in Wolvertem, which is part of the municipality of Meise, located in the Belgian province of Flemish Brabant. It was founded in 1871, but in 1967 became part of the conglomeration of lambic breweries called Brasserie Brabrux. I’m not sure who created this poster.