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Archives for May 4, 2021

Beer In Ads #3716: Coors, Phone Home

May 4, 2021 By Jay Brooks

Tuesday’s ad is for “Coors Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows the alien from “E.T. the Extra-Terrestrial” behind a bar, with the tagline “If you go beyond your limit, please don’t drive. ‘Phone Home.'” It’s actually a nice play on the catch phrase from the film and PSA ads at the time encouraging people not to drink and drive. The film and the ad are both from 1982, so it seems like it would have been a timely ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, Entertainment, Film, History

Beer Saints: St. Florian

May 4, 2021 By Jay Brooks

Today is the feast day of St. Florian (250 C.E. – c. 304 C.E.). He was born in the ancient Roman city of Aelium Cetium (present-day Sankt Pölten, Austria). He joined the Roman Army and advanced in the ranks, rising to commander of the imperial army in the Roman province of Noricum. In addition to his military duties, he was also responsible for organizing and leading firefighting brigades. Florian organized and trained an elite group of soldiers whose sole duty was to fight fires. He’s the patron saint of Linz, Austria, Upper Austria and Poland; chimney sweeps; soapmakers, and firefighters. But more importantly, he’s also the patron saint of brewers, coopers and barrel-makers

He’s probably best known for being the patron saint of firefighters and against flooding and fires; and he’s most often depicted emptying a pitcher to put out a fire. Apparently the reason he’s also a patron of brewers and beer lovers because both are also known for emptying pitchers. And because the pitcher is often shown as wooden, he’s become a patron to coopers and barrel-makers, too.

Saint Florian, by Italian painter Francesco del Cossa, 1743.

That is also the reason that Sonoma County firefighter Aron Levin, along with his wife Amy, opened St. Florian’s Brewery in Windsor, California. Unfortunately, due to the recent wildfires in our area, plus the pandemic, the brewery is temporarily closed right now, but hopefully will reopen shortly.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Austria, Barrels, Religion & Beer

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